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Coastal Living
Editor Mamie Walling
Frequency Bimonthly
Circulation 625,000
First issue 1997
Company Southern Progress Corporation
Language English
Website www.coastalliving.com
Media Kit

Coastal Living was founded in 1997 as a lifestyle magazine for people who love the coast. The magazine is issued bimonthly. It includes stories on home design and architecture, travel, food and entertaining, gardening, coastal towns and communities, and the environment. The magazine is published by Birmingham, Alabama-based Southern Progress Corporation, a subsidiary of Time Inc. Sister publications include Southern Living, Cooking Light, Sunset, and Health.

Contents

Content

The writer's guide says that Coastal Living occupies a unique and well-defined niche as "The Magazine for People Who Love the Coast." A general editorial lineup is available on the web site. Stories take readers to homes, destinations, activities, and people along the Atlantic, Pacific, and Gulf shores of North America. Hawaii and Alaska as well as coastal Canada and Mexico are not left out. The multinational Caribbean islands and U.S. Great Lakes get some coverage. With the exception of features on the Great Lakes, or "North Coast," Coastal Living stories are said to "spotlight topics within sight, sound, taste, touch, or smell of salt water."

Tone

Again, according to their web site, "a tone of casual sophistication unfolds between the covers of Coastal Living." Regardless of the subject—decorating, entertaining, gardening, travel, nature, or zany beach characters—insider knowledge and ease prevail in the language and images published. The images of home interiors and coastal travel destinations are gorgeous and inspiring.

Influence on home decor

Coastal Living style beach decor is represented by colors associated with the sun, sand and surf. Homeowners emulate the Coastal Living decorating style with light blues, soft beiges and white hues. The magazine has created a tropical chic style through the magazine's images that are indicative of beach style decorating. House plans and idea houses are very popular features of the magazine

Web site

CoastalLiving.com is a reflection and extension of the print magazine. Features compliment or add to the print magazine—but there are also web exclusive materials that give product or how-to information. There are freebies like screensavers, recipes, and virtual tours and a community of folks who love the coastal lifestyle.

Idea House

Each year Coastal Living magazine constructs an "Idea House" in a different shoreline community. The house is intended to exemplify good design, construction and decorating practices, as well as to demonstrate responsible shoreline preservation and environmental practices. The 2009 house will be constructed in the Southport, North Carolina "Seawatch at Sunset Harbor" subdivision along the Intracoastal Waterway.

External links

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