Code Worldwide is a specialist marketing technology business with offices in London and New York. The company is part of Diversified Agency Services, a division of Omnicom Group Inc, one of the World’s largest advertising agency holding companies including names such as, BBDO, DDB, Interbrand, TBWA Worldwide, Ketchum and Wolff Olins.
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Code forms part of the Republic Family Omnicom’s only digitally led network. It is made up of the following specialist agencies:

http://www.agencyrepublic.com Agency Republic(Digital Advertising)<br />
http://www.codeworldwide.com Code Worldwide (Marketing Technology Software)<br />
http://www.weapon7.com Weapon 7

With approximately 35 staff, services include: automated material creation, online collaboration and agency management, business intelligence, bespoke custom development (and outsourced services).

Stories

July 2003 – Code opens in London with 4 staff and no clients. Within 3 months, it is working for Shell, DaimlerChrysler, Ducal and Black & Decker<br />
April 2004 – launches Vauxhall Adapt dealer marketing system with partner DLKW. Site has subsequently produced >100,000 customised marketing materials<br />
January 2005 – Unilever brand management system released to handle communication of new Unilever brand to 40,000 internal stakeholders and on-line generation of new brand materials. Subsequent implementations of this tool are created for McDonald’s, Macmillan and London 2012<br />
April 2007 - Media management module launched for Peugeot. Enables on-line booking of press, radio and outdoor media for retailers resulting in a reduction in cost and lead time. Media bookings directly fulfilled from Peugeot dealer site with customised creative<br />
11 May 2007 – Code launches the Sarbanes-Oxley compliance portal. The portal converts group policy into an actionable guide for subsidiary businesses. It intelligently tests how effectively policy is being implemented and adhered to. Upon completion it will generate interactive management reporting<br />
3 June 2007 – Code releases OmnicomLink, a 60,000 user SharePoint extranet, offering collaboration services, workflow tools and Records Management solution to Omnicom’s 1,200 operating units. At the time, this is believed to be the largest installation of MOSS 2007<br />
21 May 2007 – Code launches its first overseas office in the United States. The office is being run by Matt McNeany, CEO –Code<br />
04 June 2007 – Coca Cola is delighted to announce it has appointed Code to develop its retail marketing system in conjunction with agency partners BD Network<br />
09 July 2007 – Code announces it is has been appointed to develop the brand site for London 2012, working alongside Wolf Olins<br />
May 2008 – Expanding Code’s experience across multiple verticals Code is developing a next generation social network utilising a 3D environment for use in the music industry<br />
June 2008 – Code launches WebZu and VideoZu, part of the AdZu suite. These modules allow on-line customisation editing of Flash and video, including HD TV ads<br />

Company

Code was founded on the principle that technology can allow marketing to be better – to be more relevant, to be delivered quicker and cheaper and to cope with a fragmenting media world.

Code develops software systems to enable clients achieve all this and more. Working intrinsically with client and agency Code enables all stakeholders to overcome common hurdles, building stronger relationships in the process.

History

Formed in 2003 by Matt McNeany, Stuart Chamberlain, James Sorby and Neil Turner. The 4 founders had previously worked together at Marketing Drive and left to fulfil a