Coleman Insights is a
Research Triangle Park, North Carolina-based, privately-held firm that uses market research to provide insights on music trends and branding opportunities to radio stations and other media clients.
It was founded in
Dallas, Texas in 1978 by Jon Coleman, who is still the president of the firm.
In addition to its Research Triangle Park headquarters, Coleman Insights has offices in
Los Angeles, California and
Hamburg, Germany.
Through a wide array of customized research tools--including Plan Developer perceptual studies, FACT<sub>®</sub> Strategic Music Tests and Coleman Focus Group Studies--Coleman Insights consults its clients on programming, positioning and marketing strategies.
The firm is particularly prominent in the broadcast radio industry, and counts among its clients stations owned by
CBS Radio,
Emmis Communications,
Lincoln Financial Media,
Spanish Broadcasting System,
Citadel Communications,
Entercom Communications Corporation,
Grupo Radio Centro,
Bonneville International Corporation,
Sandusky Radio,
Lagardère International,
Radio One,
Beasley Broadcast Group,
Inner City Broadcasting,
Grupo Prisa,
Mid-West Family Broadcast Group,
The Mondadori Group,
Connoisseur Media,
Corporación Radial del Perú, S
outh Central Communications,
SBS Broadcasting,
Maverick Media,
Entertainment Network Limited and
Hubbard Broadcasting.
Coleman Insights also provides services to non-radio clients, including
MTV Networks.<ref>http://www.colemaninsights.com/onlines/Coleman Insights Launches Series of Studies on the Impact of PPM Measurement.pdf</ref>
Coleman Insights' executives are frequently quoted in radio industry trade publications and the consumer press about radio and music trends.
These executives are also noted for speaking engagements at media conferences, such as those presented the
National Association of Broadcasters, the
Radio Advertising Bureau,
Radio & Records and the
Conclave Learning Conference.
Coleman Insights also frequently releases free, large-scale studies on topics of industry to radio broadcasters.
External links
Coleman Insights web site.
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