| Colors | |
|---|---|
 |
|
| Launched | July 21, 2008 |
| Owned by | Viacom 18 |
| Country |  India |
| Headquarters | Mumbai |
| Sister channel(s) | MTV, Nick, Vh1, Studio 18 |
| Website | colorstv.in |
| Availability | |
| Satellite | |
| Airtel digital TV | Channel 114 |
| Tata Sky | Channel 123 |
| Dish TV | Channel 111 |
| Cable | |
| Hathway | Channel 8 |
Colors is a Hindi language Indian general entertainment channel based in Mumbai [1], part of the Viacom 18 family, which was launched on July 21, 2008.[2] The channel got a huge popularity just after its launch and due to its successful ratings, it received a 2nd position among other Hindi general entertainment channels for a little while, such as Zee TV, Sony TV, STAR One, and Sahara One. The show completed its 1 successful year on 21 July 2009
Currently, the channel is featuring a number of successful shows, such as Balika Vadhu, Jai Shri Krishna and Bigg Boss 3. The channels' most popular show, Balika Vadhu has been ranked in the TOP 5 shows of Indian television's TRPs charts, within 3 months of its launch.[3]
Colors will launch in America on the Dish Network in February 2010, where it will be called Aapka Colors (Respectfully your Colors), because of a clash with Colours TV.[4]
Colors will launch in the United Kingdom and Ireland on Sky Digital in early 2010. On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky Digital EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the VIEWASIA subscription package.[5][6] EPG tests began on 4 January 2010 using the 9XM stream, followed by Colors' own video and audio on 8 January 2010.[7][8]
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