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Communication University of China
Main building

Main building of CUC
Motto 立德、敬业、博学、竞先 (Chinese)
Motto in English Integrity, Professionalism, Erudition and Competence
Established 1954
Type Public
Faculty 1096
Staff 1897
Students 15,307
Undergraduates 9264
Postgraduates 3512
Location Beijing, China
Campus Urban
116.88 acres (473,000 m²)
Former names Beijing Broadcasting Institute (1959 - 2004)
Website (Chinese)

The Communication University of China, CUC, (Simplified Chinese: 中国传媒大学 pinyin: Zhongguo Chuanmei Daxue) is a university in Beijing, China. It was formerly known as the Beijing Broadcasting Institute, BBI, (北京广播学院, pinyin: bei jing guang bo xue yuan) (or Beijing Broadcasting University) is located in Dingfuzhuang, on Chaoyang Lu just outside of the Eastern 5th Ring Road in Eastern Beijing. It is easily accessible via car or via Beijing subway Batong line, with the stop "Communication University of China" (中国传媒大学) just next to the university.

Beijing Broadcasting Institute (BBI) was founded in March of 1954.

Extensive topics relating to broadcasting, such as hosting and presenting, news, media, animation, production of movies, and related TV technologies are taught there.

On August 19, 2004, the State Council of the People's Republic of China approved the renaming of the institute to the Communication University of China, making it an official "university".

The university is under the Ministry of Education of the People's Republic of China. Noted CCTV broadcasters, such as Luo Jing (of 7 o'clock news fame), Hai Xia, Li Yong, presenters from Phoenix Television (Hong Kong), such as Chen Luyu and Dong Jiayao as well as Zhang Haijie from MediaCorp TV (Singapore), graduated from the university. As a result, its recognition in the Chinese media circle is very prominent.

Bachelor, master and doctor's degrees are handed out to graduates.

The foreign student population is approximately 200.

External links

Coordinates: 39°54′33″N 116°33′01″E / 39.909106°N 116.550162°E / 39.909106; 116.550162


Communication University of China (CUC) is one of China’s key universities of “Project 211” (a project endorsed by the State Council and designed to upgrade, by the early part of the 21st century, some 100 universities in the hope that some of them would become first-rate world universities) directly under the jurisdiction of the State Ministry of Education. Devoted to the cultivation of high-level talent and scientific research in the fields of radio, television, film, network, publication and new media, CUC ranks among the highest of educational institutions of communications in China.
Founded in September 1954, CUC has successively developed into a comprehensive university of liberal arts, engineering, art, management, science, economics, law and education. The university has established multi-layer and multi-standard talent cultivation system, which includes Doctoral programs, Master’s programs, undergraduate specialties, advanced vocational education and continuing education programs and so on. All these, together with its distinctive features and unique advantages, have won CUC an outstanding place among universities in China.
CUC consists of 37 departments distributed in 12 colleges, including the colleges of Journalism and Communication, Television, Advertising Studies, International Communication, Media Management, Social Sciences, Film and Television Arts, Presentation Art, Recording Arts, Animation, Literature, Information Engineering, Science, Computer and Software Technologies. There are, moreover, 3 adult education centers including Continuing Education, Adult Education and Distance Education. The university can offer 19 doctoral programs, 40 master’s programs (with 7 programs designated by the University itself), 71 bachelor programs, as well as three post doctoral post-doctoral stations. An independent institute, named Nanjing Broadcasting Institute, is currently being established. The total number of full-time students in CUC is more than 1,3291, over 4,000 master's degrees candidates and doctoral candidates.
CUC now occupies an area of 116.7 acres with a floor space up to 440,000 square meters. CUC houses lots of modern professional laboratories, a computer center, a multi-media campus internet, a digital cable-TV transmission network, a modern long-distance education network and a literature and information network, as well as a modern distance education network based on the national optical fiber cable network. The total collections of the university library reaches over a million volumes; there are also 500,000 cassettes of audio-and-visual materials, 3000 kinds of magazines and 8000 kinds of electronic newspapers and magazines. CUC sponsors academic journals such as Modern Communication, Journal of Communication University of China (Science and Technology Edition), Media, Market Observer-Advertiser, Contemporary Film, Art of Television. It also edits and publishes Yearbook of China’s Radio and Television, IAI China’s Advertising Works Yearbook, IMI Consumer Behavior & Life Styles Yearbook.
CUC has a strong faculty team with 945 members, more than 50% of whom are professors and associate professors. Many of the scholars enjoy great fame both at home and abroad. Also, more than 100 experts and visiting scholars work here as specially-invited professors, guest professors and part-time professors. “382 Talents Project” centering on well-known scholars and young instructors has been invigorating the teaching staff.
CUC enjoys the leading position in the field of broadcasting research in China. It has over twenty-six academic research organizations such as National Centre for Radio and Television Studies, Journalism and Communication Institution, Radio and Television Technology Institution, International Advertising Research Institution, the Survey and Statistics Institution and IMI Market Information Institution, as well as National Mandarin Proficiency Test Center. Moreover, there are five key laboratories and research centers of social sciences at the ministry level.
CUC is vigorously promoting international academic exchanges to cultivate bachelors, masters and doctors. And now CUC has established exchanging and collaborative relationships with over 160 universities and media organizations in about 50 countries and areas, including the United States, Japan, Germany, France, Canada, Austria, Russia, etc. CUC holds diversified forms of foreign students’ education, enrolling more than 1000 overseas students from different countries and regions in the world every year. Also, it is a regular member of CILECT (Centre International de Liaison des Ecoles de Cinema et de Television).
As the cradle of China’s high-level talents in radio, television, film and communication, CUC has trained around 60,000 graduates and about 340,000 on-the-job trainees over the past fifty years. Among them many are now holding key positions from leading officers to professionals and a number of renowned reporters, editors, announcers, anchors or presenters as well as movie directors, screenwriters, producers, translators and senior engineers.
The educational philosophy of CUC is to "establish roots in the radio and TV system, build upon the media community, and open up the school to society ". And now CUC has formed its own distinct characteristics: to have close relations with radio, film and television; to run the school in a multi-level and open way; to optimize the comparative advantage and integrate multi-disciplinary teaching into creative teaching; to emphasize students’ all-round capabilities and professional ethics; to combine theory with practice and knowledge-teaching with ability-training. The motto of the University is “integrity, professionalism, erudition and competence”.
With the overall objective of building CUC into an advanced international, comprehensive and research university by the middle of this century, CUC will serve as a center of media talent training and talent information exchange, scientific research and technology development, information and literature collecting and distribution. Besides, it will also be a platform for communication content creativity and international exchange of communication education and co-operation.


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