Note: Many of our articles have direct quotes from sources you can cite, within the Wikipedia article! This article doesn't yet, but we're working on it! See more info or our list of citable articles.
Conspicuous conservation is the antithesis (and antidote)
to Conspicuous consumption and defines
behavior and choices wherein the conservation of energy, water, or
other essential resources is undertaken in a manner optimized for
public exhibition. Like its consumptive counterpart, conspicuous
conservation applies to forms of conservation which are
motivated by societal factors, such as the broad concerns of
global
warming and generally are indicative of being wealthy enough to
afford the premium cost of the greener form of a given commodity.
The choice to drive a Prius
of other Hybrid vehicle, or to locate a windmill near
the entrance to a shopping center to underline the theme of
renewable energy are effective examples of conspicuous
conservation.