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Cookie Jar TV
CookieJarTV.jpg
Type Saturday morning cartoon block
Country United States
Availability National
Owner DIC Entertainment (2006-2008)
Cookie Jar Group (2008-present)
Launch date September 16, 2006 (KOL Secret Slumber Party)
September 15, 2007 (KEWLopolis)
September 19, 2009 (Cookie Jar TV)
Former names KOL Secret Slumber Party (2006-2007)
KEWLopolis (2007-2009)
Affiliation CBS
Official Website http://www.cookiejartv.com

Cookie Jar TV is a three-hour children's programming block on CBS. It launched on September 16, 2006 as KOL Secret Slumber Party, re-branded as KEWLopolis on September 15, 2007 and again as Cookie Jar TV on September 19, 2009. The block replaced Nick Jr. on CBS, which was produced by Viacom's Nickelodeon before CBS and Viacom became two separate companies. The block is programmed by Cookie Jar Entertainment (the successor to block creator DIC Entertainment). As KEWLopolis, the block was a tie-in with a monthly teen magazine, Kewl, which was established in part by DiC in May 2007.

All programming in the block is in compliance with federal "E/I" requirements as mandated by the Federal Communications Commission. Though the block is intended to air on Saturday mornings, like its predecessors, some CBS affiliates choose to tape-delay 30 minutes to an hour of the block to air at a different weekend timeslot (usually on Sunday mornings).

Contents

History

"KOL Secret Slumber Party" logo, used from 2006-2007

After the announcement of the CBS/DIC partnership, the latter announced programming block was originally going to be called CBS's Secret Saturday Morning Slumber Party (or CBS’s Saturday Morning Secret Slumber Party), but was later renamed KOL Secret Slumber Party on CBS after DIC, who produced all of the children's programming for the block, partnered with KOL, the children's area of AOL, which co-produced programming with DIC. AOL managed the programming block's website, and produced public service announcements which aired both on television and online[1] This alliance was what led to the name change for this block, and also because some of the programs were airing on Sundays (depending on the market).

"KEWLopolis" logo, used from 2007-2009

In mid-2007, KOL withdrew sponsorship of the block.[2] Afterwards, CBS and DIC announced a new partnership with American Greetings Corporation to produce the new KEWLopolis programming block.

On July 23, 2008, DIC was acquired by the Cookie Jar Group.[3][4] On February 24, 2009, it was announced that CBS renewed its contract with Cookie Jar for another three seasons, through 2012.[5][6] While KEWLopolis was willing to carry Cake and Horseland over from KOL Secret Slumber Party, Cookie Jar TV removed all KEWLopolis programming upon its re-branding on September 19, 2009.[7][8]

Programming

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Current programming

The block airs at different times on some CBS stations (some air it on one day, and others split into both weekends.), CBS (as with any network) and the block's producers ask viewers to check local listings to find out when the shows air in their area.

Current schedule as of fall 2009 (all shows are E/I):[7]

Future Programming

  • Doodlebops Rockin' Road Show (Starts April 3, 2010)[9]

Former programming

  • Madeline (reruns of 1993 show) (September 16, 2006 - September 8, 2007)
  • Dance Revolution (September 16, 2006 - September 8, 2007)
  • Trollz (reruns of 2005 show) (September 16, 2006 - October 27, 2007) (now shown on Cookie Jar Kids Network)
  • Cake (September 16, 2006 - September 12, 2009; only one season was produced)
  • Horseland (September 16, 2006 - September 12, 2009) (now shown on Cookie Jar Toons)
  • Care Bears: Adventures In Care-A-Lot (September 15, 2007 - September 12, 2009 - 33 episodes)
  • Strawberry Shortcake (reruns of 2003 show) (September 15, 2007 - September 12, 2009; returns April 3, 2010)[9]
  • Sushi Pack (November 3, 2007 - September 12, 2009)
  • DinoSquad (November 3, 2007 - September 12, 2009) (now shown on Cookie Jar Kids Network)

See also

References

External links


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