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Cottonelle toilet paper

Cottonelle is a toilet paper brand produced by Kimberly Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength.

Cottonelle's mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself.

In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog. According to Ad Rants, the bus would travel cross-country to "offer visitors access to "relaxation stations" where people can see first-hand -- and hopefully in privacy -- how soft and comforting Cottonelle can be."[1]

At one point, Cottonelle was doing a program called Puppy Points. On a package of Cottonelle toilet paper, you would cut off the puppy point and save it until you have a lot. Then, you went to the Cottonelle website, and looked at a list of what was available. You could spend your puppy points to receive Cottonelle related items including a Cottonelle bath robe, a Cottonelle picture frame, hand bag, slippers, etc. On July 31, 2008, puppy points were discontinued and could no longer be redeemed for merchandise.

Cottonelle is marketed as Andrex in the UK.

Cottonelle was introduced in Canada shortly after its 1972 introduction in the United States. Due to corporate changes in Canada, during 2004 Scott Paper Limited transitioned the highly recognisable Canadian branding to the new name of Cashmere.[2]

References

  1. ^ Duncan-Durst, Leigh Cottonelle On Crack (Literally!) MarketingProfs Daily Fix (April 16, 2008). Retrieved on 2-12-09.
  2. ^ Peter Rukavina, ruk.ca, January 16 2006, "[1]", October 15 2009

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