Creative Memories is a supplier of photo-safe scrapbooking products which uses a multi-level marketing process to market scrapbooking to the general public. It currently operates business in Australia, Austria, Canada, Germany, Japan, New Zealand, Puerto Rico, South Africa, Taiwan, United Kingdom and the United States [543]. Creative Memories was founded by Cheryl Lightle and Rhonda Anderson in 1987. The original name of the company was "Shoebox to Showcase".

Creative Memories' stated mission is "to preserve the past, enrich the present and inspire hope for the future." They rely on a network of over 90,000 consultants to sell scrapbooking products and develop this niche market. Creative Memories promotes the "photo safety" of their products, claiming that all of their paper, pens, adhesive tape, and other scrapbooking supplies are chemically neutral, and do not degrade photos. Creative Memories scrapbooking products are only available from a local Creative Memories Consultant.

Similar to Tupperware, Creative Memories relies on individual sales consultants to create a bond between the company and the customer. This is done through personal sales appointments and local scrapbooking events. Their desired niche culture is based on photo safety, as well as journaling, the written history of memories within scrapbooks and photo albums, to preserve the personal meaning and importance behind the photos. Their emphasis has recently shifted from Memory Preservation to Memory Celebration.

Creative Memories now also offers organization and memory preservation using digital options, including digital scrapbooking and digital creation of hardcopy albums, or "StoryBooks". They also provide online marketing and organization tools for their sales consultants.

Creative Memories publishes a bimonthly magazine, Lasting Moments.

External links

Creative Memories company web site