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A cult following is used to refer to a small or large group of fans that are either somewhat or highly dedicated to a specific area of pop culture. A piece of art or an activity (such as a sport) will be said to "have a cult following" when it has a small and very passionate fan-base. What makes a cult following different from simple obscurity is that a significant percentage of the broader culture must be aware of the subject, but will often actively view it as hokey or worthy of ridicule. A common component of cult followings is the "emotional ownership" and attachment fans have with the object of the cult following, often identifying themselves and other fans as members of a community of fans. While the definitions differ, cult followings are often associated with niche markets.

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Cult figure

A cult figure is what or whom the cult following idolizes.

Cult media

Types of media which can attract a following of aficionados or appreciators include film, television, radio, or video games.

Fans may become involved in a subculture of fandom, either via conventions, online communities, or through activities such as writing series-related fiction, costume creation, replica prop and model building, or creating their own audio or video productions based around the formats and characters.[1]

Musical acts such as parody singer "Weird Al" Yankovic or the rock band Phish are said to have cult followings.

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