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D-A-S-H
Type Fashion Boutique
Founder(s) Kim Kardashian, Kourtney Kardashian and Khloé Odom
Headquarters Calabasas, California, United States of America
Number of locations Calabasas, CA
Miami Beach, FL
Owner(s) Kourtney Kardashian, Kim Kardashian, Khloé Kardashian
Website http://www.shopdashonline.com

D-A-S-H is a boutique chain targeted mainly towards women. Established, owned, and run by Kim, Kourtney, and Khloé Kardashian, the boutiques sell clothing and accessories.

Contents

D-A-S-H

The original D-A-S-H store is located in Calabasas, California, near the Kardashian's family home. It was opened in 2006.[1] D-A-S-H sells designer clothing apparel, purses, jewelry, hats, shoes, and other fashion accessories for women.

D-A-S-H Miami was officially opened on May 20, 2009. Kourtney announced on her website that in addition to regular D-A-S-H merchandise, bathing suits and Miami night wear would be available for purchase. The stores have appeared on both Keeping Up with the Kardashians and Kourtney and Khloé Take Miami. Although all three sisters co-own D-A-S-H, Kim Kardashian has decided not to get involved much with the store located in Miami.[2]

Miami.com named D-A-S-H its Boutique of the Week.[3] The sisters were very excited to be expanding their business to the East Coast.

‘‘I am in love with the lifestyle here and the vibe is one I can truly get used to. Bringing our D-A-S-H flavor to Miami has [been] an amazing experience, and I have grasped the Miami way. I feel we have justified it well here in the store with tons of sexy clothes for all these sexy Miami ladies.’’ - Khloé Kardashian[3]

Merchandise

D-A-S-H sells clothes and accessories from many brands. Bestsellers of the boutique are dresses from brands like Whitney Eve, La Rok, Mason, Naven and D’Amore, as well as swimwear from Beach Bunny, Vix and local label Alexis. Besides swimwear and dresses, D-A-S-H is well known for its Junk Food T-Shirts. D-A-S-H also has their own brand of scented candles[4] and water bottles.[3] D-A-S-H has recently started creating men's clothes as well, such as the Vote For Kim shirts.[4] Designer brands for sale at D-A-S-H include Alice & Olivia, Alvin Valley, BluGirl, Catherine Malendrino, D.L. Company, Delia, Development, Ella Moss, Ella Moss Black Label, Erica Davies, Foley & Corinna, Fresh Karat, Gryphon, Hanky Panky, Jenny Kane, Junk Food, Knitwit, La Rok, Linea Pelle, Life With Bird, LnA, Mara Hoffman, Mark Wong Nark, McQ, Milly, Mason, Moschino, Pencey, Primp, Public Library, Ryan Ryan Jewelry, Sass & Bide, See By Chloe, Soni and Cindy, Stacia, Streets Ahead, Union, and Wildfox. D-A-S-H also has its own clothing lines, including Vote For Kim.

D-A-S-H online

The website allows items to be purchased online. The store also has an official Myspace profile that advertises both the stores and Keeping Up with the Kardashians.[5]

D-A-S-H Dolls

The D-A-S-H Dolls page on the website features Kourtney, Kim, and Khloé's personal favorite items from the store.[6]

Vandalization

On May 19, 2009, D-A-S-H Miami was vandalized. According to the authorities, vandals scratched the letters "GUK" in black on the window frame at the shop, which is located in the 800 block of Washington Ave. in Miami Beach.[7]

"All of the graffiti on the wall was gang-related and there were carvings in the glass. All in all, the damage is pretty bad, but they're painting over it now... no one was targeting the store or Kim, Khloé and myself, specifically. They were just defacing buildings in the area." - Kourtney Kardashian

The next day, the D-A-S-H location in Calabasas was also vandalized. The letters "GUK" were once again sprayed on the door, and "I Love You Kim" was sprayed on the window. The Californian D-A-S-H had previously been vandalized on April 13, 2008, as shown on Keeping Up with the Kardashians.

References








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