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Updated live from Wikipedia, last check: May 31, 2012 00:43 UTC (55 seconds ago)

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DDB Worldwide Communications Group Inc, a part of Omnicom Group Inc., is the advertising agency company with highest revenue in the world at US$12.69 billion, according to Advertising Age's agency rankings (April 2008)[1]. It was founded in 1949 by James Edwin Doyle, Maxwell Dane, and Bill Bernbach. DDB is also cited as one of the leading creative agencies in the world by The Gunn Report (November 2007), The International Advertising Festival (June 2008), Campaign (November 2007), and Businessweek (February 2008).

Contents

History

DDB's "Daisy" ad is considered a factor in Lyndon B. Johnson's defeat of Barry Goldwater in the 1964 presidential election[2] and landed Maxwell Dane on Nixon's Enemies List.

Notable output from DDB included 1959's "Think Small" Volkswagen advertisements, which was voted the No. 1 campaign of all time in Advertising Age’s 1999 “The Century of Advertising."[3]

Controversy

In mid 2009, DDB Brazil was involved in an ad that depicted the September 11 attacks in contrast to a message from the World Wide Fund for Nature.[4]

References

  1. ^ Advertising Age's AGENCY FAMILY TREES 2008
  2. ^ http://www.conelrad.com/daisy/daisy3.php
  3. ^ http://www.weshow.com/top10/en/advertising/top-10-best-american-advertising-campaigns-of-the-20th-century
  4. ^ http://industry.bnet.com/advertising/10003803/wwf-ad-shows-jets-about-to-hit-world-trade-center-towers-controversy-ensues/

External links








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