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Updated live from Wikipedia, last check: May 31, 2012 21:31 UTC (43 seconds ago)

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Dads and Daughters is a lobbying group that seeks to remove media stereotypes that negatively typecast fathers and girls. In 1999, Joe Kelly and Michael Kieschnick founded the group, which has since attracted 2,000 members.[1] In 2004, Dads and Daughters lobbied Verizon Communications to remove an advertisement depicting a computer-illiterate father being reproved by his precocious daughter and scolding wife. Concerning the advertisement, Kelly said, "It's reflective of some deeply entrenched cultural attitudes -- that fathers are second-class parents. . . . To operate from the assumption that dad is a dolt is harmful to fathers, harmful to children, and harmful to mothers."[2]

References

  1. ^ http://www.time.com/time/magazine/article/0,9171,235415,00.html
  2. ^ http://www.boston.com/business/technology/articles/2004/11/10/verizons_dim_dad_ad_for_dsl_ignites_a_protest/

Dads and Daughters is a US non-profit advocacy organization, founded in 1999, whose stated aims include promoting "realistic" female characters in media made for children, and the reduction of media and corporate "sexualization" of childhood. Its mission statement is to "provide men with tools to be better fathers and advocates for their daughters." It aims to protect children from economic materialism.

Dads and Daughters focuses on US media, marketing, and public policies (like Title IX, an anti-discrimination law) that affect girls.

The organisation’s advocacy efforts also include "See Jane" a program to increase the percentages of "realistic" female characters in media made for young children. "See Jane" was initiated by the actor Geena Davis and commissioned unique content-analysis research by the Annenberg School for Communication at the University of Southern California.

Dads and Daughters was founded in 1999 by Michael Kieschnick and Joe Kelly. The group belongs to several US national coalitions, and is the only men’s organization in the National Coalition for Women and Girls in Education.

External links

  • Dads and Daughters website
  • See Jane website











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