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DailyCandy is an e-mail newsletter based in New York. It was founded by Dany Levy in March 2000.[1] It was sold to Bob Pittman's Pilot Group Ventures for around $3 million in 2003, and then sold to Comcast for $125 million in August 2008. Previously a New York-only insider's newsletter; DailyCandy has since expanded to publish editions specific to a dozen other cities. It is known as a trendsetter,[2] a source for sample sale listings, and for its terse, informal writing style—"dispatches appear to come from a gossipy, mysteriously connected friend."[3]

DailyCandy after much success in New York City, then branched out into other U.S cities, including Atlanta, Boston, Chicago, Dallas, Miami, Los Angeles, Philadelphia, San Francisco, Seattle and Washington D.C.

In January 2010, DailyCandy will cease publication in 7 of those cities: Atlanta, Boston, Dallas, Miami, Philadelphia, Seattle and Washington D.C. [4]

DailyCandy has also expanded and in 2006 launched its first non-U.S. edition in London. Other city-specific Ezines include Thrillist, UrbanDaddy, and MisterArcher.

Following the lead of Gilt Groupe and Rue La La, DailyCandy is also planning to diversify their revenue stream by launching Swirl, a sample sales site available only to members only.[5]

See also

References

  1. ^ Idov, Michael (2006-04-24), New York (magazine)  
  2. ^ Furman, Phyllis (2007-08-13), "Must-read for fashionistas, DailyCandy's e-mail fights to stay in with the in-crowd", Daily News (New York), http://www.nydailynews.com/money/2007/08/13/2007-08-13_hipster_tip_sheet_pays_big.html  
  3. ^ Idov, Michael (2009-12-03), [http://nymag.com/news/media/16772/ DailyCandy readers typically receive an email every morning to see the day's latest gossip, fashion news, etc, as the website is updated every morning before people arrive at work, therefore readers know first as to what the daily news is. "How Sweet Is It? DailyCandy goes shopping for a sugar daddy."], New York (magazine), http://nymag.com/news/media/16772/ DailyCandy readers typically receive an email every morning to see the day's latest gossip, fashion news, etc, as the website is updated every morning before people arrive at work, therefore readers know first as to what the daily news is.  
  4. ^ Tate, Ryan (2006-04-24), Gawker, http://gawker.com/5418414/dailycandy-sours-on-most-of-its-cities DailyCandy Sours on Most of Its Cities  
  5. ^ Kaplan, David (2009-10-30), "Going Full Gilt: DailyCandy Gets Into Sample-Sale Game", Paidcontent.org, http://paidcontent.org/article/419-going-full-gilt-dailycandy-gets-into-sample-sale-game/  

External links

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