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Dancing Deer Baking Co.
Company Info
Location: Boston, MA
Incorporated: 1994
Website: http://www.dancingdeer.com
Company Blog http://blog.dancingdeer.com
CEO: Trish Karter
President: Frank Carpenito
Signature Products: Molasses Clove Cookies; Deep Dark Gingerbread Cake

Dancing Deer Baking Co. is a Boston-based mail order bakery specializing in all natural, Kosher cookies, cakes and brownies. A variety of Dancing Deer products are also available in grocery chains and specialty food stores across the United States and certain parts of Canada, including nationally recognized Whole Foods Market.

Dancing Deer was incorporated in 1994 by three founders, Suzanne Lombardi, a baker who originated many of Dancing Deer's recipes, Ayis Antoniou, a business strategist and Trish Karter, an artist and businesswoman. Trish Karter is still with the company as CEO, while Suzanne and Ayis have moved on. The company started out in a former pizza parlor in West Roxbury, Massachusetts on a busy street corner with a couple of convection ovens. At that time, their specialty was cakes, sold primarily to cafes and restaurants. In 1996, they brought out a line of packaged consumer goods under the Dancing Deer label.

In 1998, the NASFT or National Association for the Specialty Food Trade awarded Dancing Deer the gold Sofi Award for Outstanding Cookie of the year for their signature Molasses Clove Cookie. Sofi stands for Specialty Outstanding Food Innovation and honors the outstanding specialty foods and beverages of the year in 33 categories. It is considered to be the Food Industry's equivalent of the Oscars.[1]

References

  1. ^ http://www.specialtyfood.com/do/focused/SofiAwards

External links


Dancing Deer Baking Company, Inc. is an all-natural bakery located in Roxbury, Mass. It was founded in 1994 by Suzanne Lombardi, Trish Karter (b. 1957, Boston, Mass.) and Ayis Antoniou. The company began in a former pizza parlor on a busy Boston street corner and has since grown into a production facility located in a rehabilitated brick factory building built in the early 1900’s in Boston's inner city. The company's mission is "to become the most respected and innovative natural food company in the marketplace, while staying true to values and delivering both to a solid first and second bottom line for investors, employees and the community." Dancing Deer has a strong social mission and donates thrity five percent of the retail price of a line of gifts to the Sweet Home Project. Dancing Deer has a full line of all-natural cakes, brownies, chewy and shortbread cookies, and baking mixes. Products are nationally distributed and available through specialty retailers such as Whole Foods Markets, Williams-Sonoma and e-commerce sites. Dancing Deer also ships directly to consumers. <ref> news_top news index_small business Business Week Online, Female Ownership Matterspublished by Business Week12 October 2007</ref>


History





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