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Danielle Lloyd
Date of birth 16 December 1983 (1983-12-16) (age 26)
Place of birth Liverpool, England
Height 5 ft 8.5 in (1.74 m)
Hair colour Dark Brown
Eye colour Hazel
Measurements 32E-25-34 (UK)
Dress size 8 (UK)
Shoe size 7.5 (UK)
Agency Impact Models

Danielle Lloyd (born 16 December 1983) is an English glamour model. The former Miss England 2004 and Miss Great Britain 2006 first rose to prominence when she was stripped of her Miss Great Britain 2006 title after posing for nude pictures featured in the December 2006 edition of Playboy magazine and her alleged affair with one of the pageant's judges, her then-boyfriend, footballer Teddy Sheringham.

As a participant in the 2007 series of Celebrity Big Brother, Lloyd, along with others, were accused of using bullying tactics and making racist comments directed against the Indian actress Shilpa Shetty.[1] She won the celebrity edition of Total Wipeout in 2010.


Early life

Lloyd was born in Liverpool, England, the daughter of Jackie and Arthur Lloyd, a bank manager and engineer respectively. At the age of three months, Lloyd contracted whooping cough, resulting in damage to her lungs, this led to her developing asthma. She attended Haileybury school from 1995. Lloyd claims she was bullied in school; however, Chris Yates, the headmaster of one of Lloyd's old schools, St Hilda’s, said, "There's no recollection of her ever being persecuted, she is lying and no teacher can ever recall any incidents where Danielle was bullied. In fact I’ve been led to believe by her former friends that the opposite is true."[2] She frequently entered competitions in and around Liverpool. Upon finishing school, she decided to pursue a dual career in modelling and as a beautician specializing in massage. She is a qualified nail technician. For a while she worked as a prostitute to pay off her debts.[3]

Just as she was beginning her modelling career, Lloyd was attacked by her boyfriend at the time. She was dragged from her moving car after an argument with him, suffering abrasions and severe bruising to her body and losing most of her hair. Lloyd later said of the attack:

Deep down you can’t forget what’s happened no matter how much counseling you have. You blame yourself and tell yourself you deserve it – I was given help when I most needed it and I want to be able to help others now. Too many women (1 in 4) suffer domestic violence at some time and support centres such as Women’s Aid aren’t able to answer all of the calls due to being under resourced. I'll always do all that I can to help raise awareness and help people. Being in a violent relationship, you are constantly living in fear – and that’s no way for anyone to live their life."[4]

Pageantry and early career

Lloyd was crowned Miss England on 17 July 2004.[5] and competed at Miss World 2004. On 26 February 2006, Lloyd was named Miss Great Britain 2006.[6]

On 2 November 2006, she was stripped of her title "following recent claims in the press and magazines and the publicity given on the Playboy website for their next issue", according to the Miss Great Britain website.[7] The claim they were referring to was that Lloyd had been dating Teddy Sheringham, who was one of the judges of the pageant, for more than two months before her victory. This was reported by the media after she allegedly said in an interview that Sheringham bought her a pair of shoes for Christmas.[8] Lloyd continues to claim that the relationship started after the pageant, and that the interview was false.[9] She attributes her topless shoot for the December 2006 issue of Playboy as the primary reason for the loss of her title.[citation needed]

On 11 January 2007, it was revealed that Lloyd was being sued by the Miss Great Britain company for breaking her contract and bringing the company into disrepute. The company is asking for full revelation of the sums she earned for the Playboy pictures, plus costs.[10]

Lloyd next appeared in FHM magazine and was a finalist of Miss Maxim 2006.[11] She has had her 32AA breasts increased by surgery three times, and is presently a 32DD. During her last operation, when her old implants were replaced with newer, larger ones, taking her from a 32D to a 32DD, surgeons removed a benign lump in her right breast. Lloyd was worried that it was cancer, but doctors assured her that the lump was harmless. She has revealed that her third operation will be her last, claiming that it is "pointless" going any bigger and that "People say I want to be the new Jordan, but I definitely don't! I want to be myself. I don't mind her boobs but I think they could only suit her."[12] [13]

In 2006, Lloyd made a memorable appearance on BBC One's Test the Nation. She revealed that she thought a statue of former Prime Minister Winston Churchill was a statue for the first black President.[14]

Celebrity Big Brother 2007

Lloyd joined Celebrity Big Brother on 3 January 2007, at the start of the series. In her column she stated, "Things I'm looking forward to in the house ...meeting people I'd probably never meet in everyday life, seeing if I can cope with the challenges and letting people at home see me in a different way (I'll be wearing more clothes!!)".[15]

Racism row

Lloyd garnered significant negative publicity when thousands of complaints were filed with Ofcom after she, Jade Goody, and Jo O'Meara, were bullying and claims of the three were making racist remarks towards their fellow house mate, Bollywood star Shilpa Shetty. Specific comments Lloyd has made about Shetty include "She's a dog" and "They eat with their hands in India, don't they – or is that China? You don't know where her hands have been."[16][17][18] In another outburst, Lloyd said "do you get stubble?"[19] On 17 January 2007, Lloyd declared she thought Shetty should "fuck off home", adding that "she can't even speak English properly".[20] After a similar comment by Goody, Lloyd laughed and said to Goody, "That was fucking fantastic, I loved it. I think she should fuck off home."[21]

A newspaper interview made before Celebrity Big Brother, from November 2006, revealed Lloyd's anti-immigration views: "If I was [sic] (a politician), I'd get more people into work and stop people coming into the country. There's so many people who come into England because they know they can get benefits. People who already live here should get the jobs".[22] It has since become apparent that Lloyd was warned against racist behaviour prior to going into the house, in an email sent to her by her agent at the time, Angela de Fouw.[23]


The alleged racist behaviour created an international outcry, gaining heavy coverage in the Indian media. Gordon Brown - then the British Chancellor of the Exchequer; now the Prime Minister - who was visiting India at the time, condemned the programme on the grounds that he is against anything which might damage the perception that the United Kingdom is a country of tolerance.[24] In a statement on 17 January, Channel 4 defended the programme against charges "of overt racism or racial abuse".[25] However, Trevor Phillips, head of the Equality and Human Rights Commission, said "What we are seeing is a noxious brew of old-fashioned class conflict, straightforward bullying, ignorance and quite vicious racial bigotry". He doubted events on Celebrity Big Brother were part of a broader problem.[26]

Whilst still on Big Brother and prior to either of their evictions, Shetty herself commented on Lloyd's behaviour, saying, "I let Danielle off because she is so young. They (Jade and Jo) made her look bad. You know what really balances it out for Danielle? Her stupidity. She's so innocent." Shetty has largely retained this stance in further discussion and interviews.[27]

Lloyd's family released a statement defending Lloyd, denying that she was racist. The statement read, in part:

"Danielle has been brought up in an environment where many close family friends are of varying races and cultural backgrounds - she would be devastated to know that through her naivety she has left her comments open to such drastic misinterpretation. Her relaxed attitude towards cultural and racial differences has left her wide open to criticism globally because she doesn't consider race to be an issue for her and not because race is an issue. As regards to allegations of bullying in the house Danielle has allowed herself to be swept along with the girls and situations and she has said things which she will certainly regret. However Danielle herself was bullied and she would be very remorseful to learn that she is being viewed as a perpetrator of this - "We believe however that her allegiance to the other girls has more to do with class differences between them all and Shilpa."[28]


Lloyd eventually came fifth in the contest, with 3.3% of the vote to save her.[29] During her post-eviction interview with Davina McCall she said, "I feel terrible" and insisted her comments had nothing to do with Shetty's race, but rather a simple personality/ culture clash. Lloyd apologised for her behaviour towards the Bollywood star, insisting her remarks had been made "in the heat of the moment. I wasn't laughing at Shilpa... it was just nerves. I hate confrontation." Asked what she had learned on the show, she said, "Not to be such a bitch."[30]

Post Celebrity Big Brother

As a result of her behaviour on the show, Lloyd lost six-figure modelling contracts with motorcycle insurance firm Bennetts,[31] urban fashion label Rocawear,[32] and designer lingerie website[33] Having limited her career damage from CBB5, Lloyd has continued her non-modelling career as a professional "celebrity for hire." Since her departure from Celebrity Big Brother, Lloyd has also made various promotional appearances. On 13 April, she flew to Dublin with Coronation Street actor Ryan Thomas to open a nightclub in the suburb of Rathfarnham, reportedly at a fee of 6,000 for the short appearance.[34]

Lloyd has also continued her modelling career, and has appeared on numerous covers of the Daily Star newspaper (initially at a rate of at least three to four times a week in the months following the end of Big Brother) after signing an exclusive deal with the publication.[citation needed] Lloyd has also appeared on the cover of Maxim, Loaded, Nuts and Zoo several times, as well as featuring in FHM and Ice. She has also secured a contract as the face of Ladbrokes Poker.[33]

In May 2007, Lloyd attended Shilpa Shetty's movie premiere at Leicester Square. The movie, Life in a... Metro was the first Bollywood movie Lloyd has seen. The two hugged and kissed on the red carpet in front of fans.[35]

In 2007, Lloyd launched a mobile phone safety campaign after her own mobile was stolen in a Liverpool club. The "Keep It Safe & Secure" (KISS) campaign, backed by the National Mobile Phone Crime Unit encourages mobile users to take greater safety precautions when using their phone.[36] In December 2007, Lloyd released a workout DVD entitled Keep Fit, Look Fit.[37]

Throughout 2007 and 2008, Lloyd has made numerous television appearances including a guest spot on ITV2's WAGs Boutique and the celebrity edition of Gladiators. She also participated in, and won £8,950 on a Glamour Models Special of The Weakest Link. Lloyd donated her winnings from both Celebrity Big Brother and The Weakest Link to the Linda McCartney Centre located at the Royal Liverpool University Hospital.[38]

Lloyd appeared in her own documentary, Dangerous Love: A Comic Relief Special (first broadcast on 3 March 2009), which examined the subject of violence against females in teen relationships. In the programme, she described the abuse she received (including a broken cheekbone) during her turbulent relationship and visited organisations funded by Comic Relief.[39]

On the 2 January 2010, a Celebrity edition of Total Wipeout aired on the BBC, in which Lloyd participated. She cleared all the rounds and went on to win the entire competition. She raised £10,000 for the charity Guiding Light/The Lantern Project.

Lloyd made her film debut in the 2010 English horror Cut.

Personal life

Since the split from Sheringham, Lloyd has dated Marcus Bent, Alan Hutton and Jermain Defoe[40] and was engaged to DJ Ironik.[41] She is currently engaged to footballer Jamie O'Hara.[42]

On 26 May 2009, Lloyd was pictured lying on the pavement outside a nightclub, bloodied and clearly upset after an unprovoked attack. She reportedly had to have required emergency plastic surgery on a wound on her leg, after she was thrown onto a table full of glasses.[43]

On 1 December 2009, Lloyd announced that she and footballer Jamie O'Hara had become engaged.[44] On March 3rd 2010, Lloyd's spokesman announced they were expecting their first child. [45]


  1. ^ "Shetty wins Celebrity Big Brother". 2007-01-29. Retrieved 2008-10-09. 
  2. ^ Cummins, Fiona (2007-01-23). "Exclusive: Aunt: Dani Disgusts Us". Retrieved 2008-10-09. 
  3. ^ "Official Biography". Retrieved 2008-10-09. 
  4. ^ "Danielle Lloyd Profile". 
  5. ^ "Miss England Danielle Lloyd Portfolio". Retrieved 2007-04-14. 
  6. ^ "Miss Great Britain". 2006-02-27. Retrieved 2006-05-15. 
  7. ^ "Danielle Dropped!". 
  8. ^ "Miss Great Britain stripped of title".,23599,20693891-2,00.html. 
  9. ^ "Danielle Lloyd settles beauty pageant libel action". 2007-10-10. Retrieved 2008-10-09. 
  10. ^ Melia, Daniel (2007-01-11). "Miss Great Britain Bosses Sue Danielle Lloyd". Retrieved 2008-10-09. 
  11. ^ "7 Questions with Danielle Lloyd". Retrieved 2008-10-09. 
  12. ^ "Danielle Lloyd to lose breast implant". NOW. 2007-04-29. Retrieved 2007-04-24. 
  13. ^ "Danielle Lloyd's boob job just shy of Jordan". People News. 2007-03-20. Retrieved 2007-03-20. 
  14. ^ "Quotes of the week". BBC News. 2006-09-04. Retrieved 2006-09-06. 
  15. ^ Danielle Lloyd's Gossip! Celebrity spotlight|Danielle Lloyd's Column
  16. ^ "Anger over Big Brother 'racism'". BBC News. 2007-01-16. Retrieved 2007-01-17. 
  17. ^ "Big Brother: Thousands complain". Channel 4 news. 2007-01-16. Retrieved 2007-01-16. 
  18. ^ "25,000 complain over the 'racists' of Big Brother". Daily Mail. 2007-01-17. Retrieved 2007-01-18. 
  19. ^ Edinburgh Evening News
  20. ^ "Big Brother sponsor suspends deal". BBC News. 2007-01-18. Retrieved 2007-01-18. 
  21. ^ Celebrity Big Brother's Shilpa Shetty complains of racism
  22. ^ "The 5-Minute Interview: Danielle Lloyd, model". The Independent. 2006-11-11. Retrieved 2006-11-11. 
  23. ^ Sky News "Dani's Racism Warning"
  24. ^ "Big Brother row goes global", The Guardian, January 17, 2007.
  25. ^ BBC News Channel 4 denies Brother racism
  26. ^ Race equality chief: Shilpa comments were racist
  27. ^ Celebrity Big Brother Danielle's Family 'Destroyed' By Race Row
  28. ^ Adams, Leigh (2007-01-18). "Danielle Lloyd's family release statement". Retrieved 2008-10-09. 
  29. ^ Big Brother 8 Vote
  30. ^ BBC News "Lloyd apologises for race row"
  31. ^ Kirby, Terry (2007-01-19). "Big Brother backlash begins as sponsor pulls out and contestants lose contracts". Retrieved 2008-10-09. 
  32. ^ Rawlins, Ahsmi (2007-11-16). "Former Rocawear Model Accepts Settlement from Tabloid over 50 Cent Sex Rumor". Retrieved 2008-10-09. 
  33. ^ a b "Biography". Retrieved 2008-10-09. 
  34. ^ Rathfarnham Community Website
  35. ^ "Shilpa and Dani kiss and make up". 2007-05-09. 
  36. ^ Fennelly, Gary (2007-07-24). "Pin-up Dani backs mobile security campaign". The Belfast Telegraph. Retrieved 2008-10-09. 
  37. ^ Bourne, Dianne (2008-04-01). "Star bodies". Retrieved 2008-10-09. 
  38. ^ Innes, Caroline (2008-06-14). "Danielle Lloyd's gift of life to Royal Liverpool Hospital". Retrieved 2008-10-09. 
  39. ^ "Dangerous Love: A Comic Relief Special". 
  40. ^ Caroline, Grant (2009-05-27). "Danielle Lloyd urged to quit nightclub scene after nearly losing a leg in vicious attack". Retrieved 2009-07-05. 
  41. ^ "Living Barbie doll Danielle Lloyd shows off her engagement ring (and the fiancé she's been dating for two months)". 2008-09-12. Retrieved 2008-10-09. 
  42. ^ Jeni, Oppenheimer (2009-06-01). "Miss England crown stolen from Danielle Lloyd's apartment". Retrieved 2009-07-05. 
  43. ^ Grant, Caroline. "Danielle Lloyd recovering from emergency surgery after 'unprovoked nightclub attack'". Associated Newspapers Ltd. Retrieved 2009-05-26. 
  44. ^ "Danielle Lloyd scores a footballer husband after announcing her engagement to Jamie O'Hara". Daily Mail. Associated Newspapers. 2009-12-02. Retrieved 2009-12-20. 
  45. ^ Danielle Lloyd 'excited, but nervous' as she announces she's pregnant with fiance Jamie O'Hara's baby Daily Mail

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