The brand De Puta Madre was created in a Spanish jail by a Columbian drug dealer, Ilan Fernandez (LF.U.J who was arrested in 1991 in Barcellona for drug pushing
and arms trafficking. Repenting of his illegal actions, he tried to give vent to his innermost feelings, beginning to create T-shirts with felt penned slogans and words that they were smuggled out of jail secretly. The big clamour caused by the T-shirts, let him feel the willing to express worldwide
his thoughts and spread abroad De Puta Madre brand.
Once out of prison, Ilan Fernandez started to search with all his means and with many difficulties for a producer with whom he could share his ideas and project, thus the brand De Puta Madre was born and is now recognized all over the world. The expression De Puta Madre is derived from Spanish and express an inner sensation. It could be translated into "great" or "feelin' great".

The Name

Many ask people why the name De Puta Madre?
While he was serving his time in prison, Fernandez shared his cell with another Colombian arrested for murder.
One day, after receiving the very bad news that his sister had died; his friend looked to be really down and Ilan Fernandez asked:
"¿Qué tal estas?"(How are you feeling?).
And he answered:
"De puta madre"(Great).
After this, they both laughed about the answer and in no time Fernandez pulled off the shirt's idea.
Even though many people may think the words De Puta Madre might be negative, they don't have any depreciative meaning at all.
These words represent a Spanish expression for "I'm feeling great", "cool", "great"...
"That's how people will feel when they use our garments, they will feel great, they will feel De Puta Madre" said Ilan Fernandez. The number 69 is intimately attached to the brand and Ilan Fernandez explains why:"
- "The number 69 is often related to sex. While you're in prison, there are two things that you will certainly think about; one is freedom and the other is sex. So I decided to put the number on some of the shirts to relieve the mind of the prisoners.

The Style

De Puta Madre has a very long range of materials under the brand's name.
It's mostly known by the T-shirts, sweatshirt and shirts decorated with very strong phrases and motos. But the shirts aren't only some colored shirts with the motos written on.
They are decorated with some great, provoking and charming design that is commonly related with the things that are written on the shirt.
The design is consisted in very "fashion" colors and figures like naked women, women in very sexy positions, references to drugs, devils and a lot of other things.
The brand also has other products like jeans, accessories, underwear and even school material.

A New Project

Ilan Fernandez is currently developing a new project to help people, that like himself in the past, are in jail.
The project's goal is to re insert this people in society maintaining them away from drugs and criminal acts.
He visits jails and state penitenciaries around the world and and inside those jails starts a project called "De Puta Madre made in prison".
The encarcerated criminals work into the development of new shirts and other products with original ideas and their handwork.
This will help them because when they've finished their time in prison they have the possibility of working 4 the company.
Like Ilan Fernandez said himself "I don't want other people to commit the same stupid things that I committed in the past".

Trivia

Some of the most famous writings in De Puta Madre shirts are:

"Fuck Barbie"

"Mi Coca Es Tu Coca"

"A Bag Of Coke For A Night Of Sex"

"Downtown Fucker"

"Mr. Big Dick"

"Drug Terapy"

"De Puta Madre Staff"

"Happy Hour, Con 2 Cervezas 1 Chica"

"Fashion Is Mierda"

"Casa De Putas"

"Don't Fuck With Me I'm Fucking Maniac"

"Jardinero Para Mujeres, Ligar 6969"

"Puro Pó Blanco"

"Bamby Blowjob"

"My Ex Girlfriend"

"After Midnight 69 Before Sex"

Curiosities

Cristiano Ronaldo's sister opened a big clothe store in Lisbon that sells only De Puta Madre brand.

De Puta Madre's brand face in Brazil is Luana Piovani

External Links

http://www.deputamadre69.it De Puta Madre official site