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From Wikipedia, the free encyclopedia

Type Public (NASDAQDLTR)
Founded 1999
Headquarters Chesapeake, Virginia, USA
Key people Bob Sasser, CEO
Industry Retail, Backstocking
Products Snacks, Toys, Books, Food, Housewares, Closeouts

Deals (frequently typeset as DEAL$) is a dollar store chain in the United States. It was acquired by Save-A-Lot in 2002 and by Dollar Tree in 2006. There are 138 Deals stores across many U.S. states, most of them are located in Missouri, mostly in and around St. Louis, Missouri. Deals was voted the best dollar store inside St. Louis in 2003.

Deals was founded in 1999 by Tom Holley, who owned the local St. Louis Grandpa's discount store, which he sold in 1999 to Value City.

Changes under Dollar Tree ownership

  • The Deals line of merchandise is being discontinued and replaced with Dollar Tree branded items.
  • Name brand merchandise is becoming more common as opposed to off-brand and discontinued products, though at higher prices than the typical dollar store.
  • Deals stores are now managed to arrange their merchandise in the Dollar Tree "ribboning" style (one brand in a column).
  • Deals is no longer a true dollar store. Although many items are still one dollar or less, Dollar Tree as part of their operating policies now sells items that cost more than a dollar. As a result, the slogan "Deal$ - nothing over a dollar" has been changed to "DEAL$ - too good to pass up".
  • At least some stores are now advertising $5.00 and less on all merchandise. All items unmarked are one dollar and anything higher has a sticker..Usually in the category, $2.00, $3.00, or $5.00. Unlike certain dollar stores such as 99 Cents Only, Deals does sell produce.


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