DeepThinka Records (DTR) is an independent record label consisting of talented emcees and producers aimed at preserving both the music and the culture of hip-hop, which are by nature inseparable.

With the record industry being in a constant state of flux, (or chaos--depending on your point of view) DeepThinka believes that evolving with the industry is the only way of staying ahead of it.

Over the years DTR has dedicated itself to expressive artistic revolution, classic wordplay, skillful and innovative hip hop, industry revolt and reform, political/social development, and mental awareness and consciousness. They strive to be the vanguard hip hop label, and have been ahead of the curve for 10 years now.

Founded in 1997, DeepThinka Records' main objective from day one has been to differentiate itself among the overabundance of indie-labels by redefining what a hip hop record label is and can be. This redefinition effort is made possible in part by providing an environment conducive to artistic expression, minus industry politics. DeepThinka aims to bring the artist and their sound to the forefront, placing emphasis on the music rather than the business. At the same time, it's staff strives to provide the artist with a well rounded background of the overall function and operation of the our label and the industry itself, thus avoiding the typical artist/label conflicts over marketing, budgeting, or touring. The absence of such friction truly empowers everyone at DeepThinka Records to pursue their passion with great pride and principle.

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Artists

Rhyson Hall - Emcee, VP of Marketing
The voice of the #1 chart topper "Still Raw." "Still Raw" hit #1 on national college radio charts, along with rapattacklives.com.
Armed with an intense passion for poetry and a unique ability convey human emotions through music, Rhyson generates a palpable vibe that unifies the varied audiences that identify with his music. His polished delivery and intricate lyrics coupled with his trademark voice make him a force to be reckoned with - a force that those within Hip-Hop, and anyone with an ear for talent, will hope to have in their corner and in their CD player.

Gr& Phee - Emcee, VP of Promotions, Creative Director
After years of putting hard work into the Buffalo, NY underground scene, Gr& Phee has not only found a place at the table, he's cooking, serving drinks, and cleaning up afterward. Phee's development is palatable on his DeepThinka debut: "Gr& Buffet"
His album contains the song "Do The Math" featuring labelmate XNow and El Da Sensei of the Artifacts.

XNow the Last MC - Emcee, VP
An incredible MC known for his speedy delivery and socially conscious lyrics. Released the Boy Meets World EP in 2003. He is currently in the lab, working on something that will blow your mind.

http://www.myspace.com/deepthinka Tone X/T1X] - President, Founder, Producer, Creative Director
The mastermind behind the organization, Tone X started DTR during college and has seen it go through many phases, led to present time, about to explode into the conversations of every household.

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Detained @ the Border

Detained @ the Border is a full length album, collaborating 2 of DTR's finest MCs, Gr& Phee and Rhyson Hall. The album contains stories about the duo making their way up to Toronto for a show, getting detained, finally making it through and returning to the states. Some artists featured on the album is El Da Sensei, [http://en.wikipedia.org/wiki/Eternia_(rapper) Eternia, Oen Garde, Zone da Northstar and more.
Following the release of the album, the tagteam set off on a nationwide tour in 2006, called "Guy on the Couch" Tour with Paulie Rhyme of the Finless Brown. The tour hit 20 cities nationwide, starting in Paulie homebase of San Francisco and making their way back to Buffalo.

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DEEPTHINKA : YEAR BY YEAR BREAKDOWN

2006:
This past year saw unprecedented growth and expansion for DeepThinka's share in the industry; as well as a streamlined approach to internal operations. Rhyson Hall's single "Still Raw" found its way to #1 on the College Radio and Internet Radio charts of over 500 DJ's nationwide. Gr& Phee and Rhyson Hall toured coast to coast throughout the summer and fall on the "Guy on the Couch"; supporting what has been acclaimed as one of the albums of the year. Having reached new ears worldwide--Detained @ The Border has already outgained every previous DeepThinka release, a testament to our entire. 2006 saw DTR concrete itself is the vanguard hip hop label in the industry; constantly staying slightly ahead of the curve, setting trends, not following them...

2005:
DTR's most chaotic year to date. Expansion has sprouted a brand new movement of dedication and artistic integrity. Mix CDs were the key component early in the year with offerings from Gr& Phee, XNow, and DJ Cutler. REBEL RADIO 2 dropped, reaching six continents and-with over 25,000 thousand copies and downloads to date-has broadened DTR's base to a worldwide level. . Following this came the long delayed debut of Rhyson Hall, in the form of a 12" single entitled "STILL RAW", which ended the year #6 on college radio charts throughout the US and Canada. All to be followed up with Mr. Hall's collaborative CD release with Gr& Phee, "Detained @ the Border" in 2006...

2004:
Kicked off with the much delayed and highly anticipated debut from Cleveland quartet Spittin Image, entitled Broken Mirrors. A grimy, intimate portrait of life, the album's production is handled mostly by group member Fitty, but also finds supporting beats from T1X & Furious, Krossword, and Rough Draft. Spittin Image worked the entire 2003 to get the record ready, and it did not disappoint--winning Hip Hop Album of the Year in Cleveland. Additionally, just weeks before departing on a bicycle tour from Buffalo NY to Pine Ridge, SD (an on to Denver, CO) DJ Cutler dropped Lettuce Arise, one of the most prolific mixtapes of the last ten years, featuring classic renditions of Dead Prez/Bob Marley's "Hip Hop/Jammin" and Thelonius Monk's "Little Rooti Tootie". Rounding out the year was the Victims of Reality EP from former Spittin Image alum Analog, mixtapes from Rhyson Hall - The Sleeper, Vol's 1 2, Gr& Phee - Hiezmen: Stone City, and the debut 12" from Siege Heart of the Game b/w Cyanide. Most importantly, in April, t he DTR official compilation REBEL RADIO was born, offering hip hop fans a n opportunity to free hip hop now, and thousands of copies were pushed, plus online download, which exceeded physical copies in circulation.

2003:
Started in typical DTR fashion, with two innovative new redefinitions of what hip hop is and can be. First, Brooklyn emcee Loki da Trixta cutting through the chicanery and falsehood of modern day hip hop with his debut LP, Mythology - a blend of quirky jazz, feel good humor, social statements, and clever historical references. Followed by Rime Royal's Furious dropping Beats to the Rime Vol. 1, a compilation of emcees repping 216, 716, and 718; all bringing diverse styles together over Furious' new breed of production. The year was capped off by X-Now's Boy Meets World EP; a superb collection of tracks from the Buffalo emcee featuring an all-star lineup of beats from T1X, General Spade, Tone @las, and Furious1. Among the tracks was the previously unreleased "Incident at 6/14/02", an T1X produced anti-police posse cut--actually recorded the morning after a melee involving the BPD and cast of emcees who blessed the track: X-Now, Ajent O, Rime Royal, Pseudo, Intricate, and Loki da Trixta.

2002:
After taking a year to assess the industry landscape and organize its efforts, DeepThinka came back in 2002 with four groundbreaking records in one year. First, the Immortal Micunion-showing no signs of a sophomore slump-released A Declaration of Independents, a scathing 20 track album and accompanying 12" that tore into the record industry and challenged the current social structure. Then the Cinemaddicts surfaced, combining jazz, funk, poetry, filthy graffiti mindsets and Dostoevsky into an album entitled Notes from the Underground. Notes… brought us back to the early nineties hip hop, and this trip back in time gave way to a rebirth of hip hop, moving it forward and bridging the renaissance of 1991-94 with the current day. In July, longtime DTR fixture Rime Royal dropped the Royalties EP in limited release, and the only problem was that the demand exceeded supply. Finally, October saw Edotkom bring a whole new dynamic to DTR's discography. Their debut album Obsidian represented a dark and introspective look into the group themselves, as well as the hip hop landscape. The CD marked a next level of sorts for DTR, continues to receive acclaim throughout the industry, and is setting a new standard for all artists to follow.

1999/2000:
DeepThinka Records first got on the map with O.R.I.O.N., a 12-track compilation from a collective known as the Immortal Micunion. The highly acclaimed CD came in an era known for sub par musical output and focused on awakening ourselves and our culture from the deep creative slumber we had fallen into. Following that was a 2000 release from the Cleveland duo Rime Royal, entitled Illa Godz. The CD expanded on O.R.I.O.N. and solidified metaphors and rhyme skills as the tools of the trade.