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A dental office is really a dental hospital. Like regular
hospitals, there are two main types: privately owned and government
funded. Privately owned dental offices can be run by a corporation,
a non-dentist (in some States), or in most cases by a dentist or a
group of dentists. A dental office can be either a general practice
or one of the many American Dental Association (ADA) recognized
dental specialties: Orthodontics, Oral Maxilofacial Surgery,
Periodontics, Endodontics, Pedodontics, Prosthodontics, and
Community Dentistry. A privately owned dental office can be
either started from scratch or purchased ready to go from another
dentist. Starting a new dental office from scratch can be very
challenging and risky because the initial expense needed to set-up
a functioning dental hospital can be in the hundreds of thousands
of dollars. This on top of the typical debt of over one hundred
thousand dollars to pay for a dental education severely limits the
number of new dentists getting out of school opening a new dental
practice. Not only are you sunk deeper into debt, but you start off
without any patients. A better and safer way for a dentist to
acquire a dental office is to purchase an existing office with an
established patient base and income flow. Purchasing an existing
dental practice with a proven track record is not without its own
challenges and risks. The main asset of an existing dental
practice is undoubtly the dental charts. The equipment may be old
and outdated, but if you don't have well documented, legable,
organized patient charts, you will have trouble running the
practice. Dental offices with well documented and legible dental
charts are hard to find. Most hand written charts are full of
abbreviations and illegible chicken scratches. Only the most
sophisticated computerized dental offices will have type written
dental charts.
Another important consideration to the life-line
of a dental office is location. In a small town everyone will know
where the dental office is located. In a large city this is quite a
different matter. Advertising expenses can help, but is usually
very expensive.
Dental insurance can either make you or break
you depending on which ones you accept. Some dental insurance
products reimburse well and some will not. Some pay so poorly it
can actually clog the books and seriously undermine the office's
cash flow. If you accept insurance as your main source of income,
the insurance company's fee will dictate you profit margin, which
will directly effect how much you can invest back into your
business for employee salaries, benefits and newer technology. Most
clinic that accept cheap insurance plans move patients through like
cattle. High volume and low quality. You may not even see the same
dentist twice. Higher end dental offices can be more expensive, but
usually have a reputation to uphold and provide a much more
comfortable environment.
Dental office ambience can vary
widely. Every one has heard of the dental office with no windows.
Or the window that looks out into the parking lot. This is a very
important consideration when it comes to nervous patient that are
in pain. Instead of staring at a Snoopy poster on the wall, some
dental offices have created gardens with aviaries and water
features to distract patients thought. Some look out over the
water, and some have self contain visual stimuli like fish tanks.
When no other options are available, television, movies, or video
games can help. Placing the TV right over the patients head is a
nice touch and usually is God's gift to the dental staff when
children are involved.
A dental office with a nice reception
area is a real bonus. It can set the stage for a more relaxing
visit and give the patients companion an alternative retreat. It
should have plenty of up to date reading material for every type of
person. It should have a separate restroom so you can enter and
leave without being seen. A water fountains work well and can be a
require facility in many newer buildings. Some dental office
actually have refreshment such as cookies and bottle juices and
water. Such juice bars are often raided by a few greedy patients
and exploited by the sneaky staff. Frequent spills can cause sticky
carpet and chairs and can attract roaches and ants.
A dental
office can be generalized into either old fashion or modern. Most
old fashion dental offices have older equipment and smell like a
dental office. The have old style dental film that have to
developed and fixed with harsh chemical, and could even still have
cuspidors next to the dental chair to rinse and spit into
periodically throughout the dental procedure. More modern office
have invested heavily into technology. Digital radiographs,
electric drills, computerized charts, intraoral photography,
microscopes, lasers, and computer designed crowns are just some of
the modern technological advances dentistry has to offer patient
today.