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Dentsu Incorporated
Type Public KK (TYO: 4324)
Founded 1901
Headquarters Minato, Tokyo, Japan
Key people Tateo Mataki, CEO
Yutaka Narita, Chairman
Industry Communications
Products Advertising
Public relations
Revenue ¥1,963.296 billion JPY (FY 2005)
Net income ¥32.002 billion JPY (FY 2005)
Employees 15,337 (2006)
Website www.dentsu.com

Dentsu Incorporated (株式会社電通 Kabushiki-gaisha Dentsū ?) (TYO: 4324) is one of the largest advertising agency brands in the world. Its headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo.[1]

Dentsu's sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market. Dentsu's success and dominance in Japan stems from Dentsu's origins as a media representative during the early part of the 20th Century. Dentsu produced the first newspaper advertisements as well as the first television commercials in Japan. Dentsu now offers a range of services, all in-house, from traditional marketing and creative, to specialty disciplines such as sports marketing, entertainment rights, PR, digital contents, and a growing range of communications services.

Dentsu has a Digital hub for Europe and global communications, called Dentsu Digital, based in Brussels.

Contents

History

Dentsu was originally established Japan Advertising Ltd. and Telegraphic Service Co. by Hoshiro Mitsunaga. In 1906, Telegraphic Service Co. became Japan Telegraphic Communication Co., Ltd. The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communications operations.

In 1936, Japan Telegraphic Communication Co., Ltd. sold off its news division to Doumei News Agency, to change the company's focus to specialized advertising. In 1946, 16 companies were acquired in order to supplement Japan Telegraphic's advertising business. That same year, operational bases were established in Tokyo, Osaka, Nagoya and Kyūshū.

In 1951, with the arrival of commercial radio broadcasting in Japan, the Radio Division is established at Japan Telegraphic's head and local offices.

In 1955, Japan Telegraphic Communication Co., Ltd. changed its name to Dentsu.

In 1995, Denstu created five domestic regional subsidiaries.

Dentsu became part of the Tokyo Stock Exchange in 2001.

Projects

Dentsu strategically categorises project markets in four different parts: National advertisement market; Advertisement related market; New market; Foreign market. National advertisement market consists of media projects. Advertisement related projects consist of marketing services. New market consists of sport events advertisement. Foreign market contains above mentioned three categories in the foreign market. Through these project portfolios Dentsu offers service to consumers in three categorical activities: Promotion, Interaction, and Broadcasting. Dentsu is paying special attention to the rapidly growing Asian market.

Dentsu Building

Dentsu Building in Shiodome, Tokyo
Main article: Dentsu Building

The Dentsu Building is a high-rise building in Shiodome, Minato, Tokyo, which houses Dentsu's corporate offices. With 48 floors that rise to 213.34 m (700 ft), it is the eleventh-tallest building in Tokyo. It was designed by Jean Nouvel, the French architect and completed in 2002. It was built over the site of Tokyo's first train station, and sits aside the Hamarikyu Gardens, formerly the site of a Shogun's vacation home.

References

  1. ^ "Company details." Dentsu. Retrieved on November 9, 2009.

External links

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