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Deseret First History
Deseret First Credit Union is a Salt Lake City, Utah based
credit union founded in 1955 to serve employees of the Church of
Jesus Christ of Latter-day Saints (LDS Church).Since then, its field of membership has expanded to
allow service to any member or employee of the LDS Church
throughout the United States.Deseret is a word from the Book of Mormon which
means "honey bee" and is a part of Utah's Mormon pioneer
heritage.
Deseret First
and The Church of Jesus Christ of Latter-day Saints
Deseret
First is not owned by the Church of Jesus Christ of Latter-day
Saints (LDS Church).Like all
credit unions, Deseret First is owned collectively by its members,
each of whom owns a "share" of the entity.
With that said,
Deseret First is chartered to serve members and employees of the
LDS Church throughout the United States.Many of Deseret First's members reside in Utah
where the credit union was founded and has eleven
branches.Current technology and
industry cooperation in the form of a national network of shared
branches and ATMs enables Deseret First to serve members throughout
the United States and expatriates abroad, who are serving missions
for the Church, in the military or with their
careers.
A hallmark of the
Church of Jesus Christ of Latter-day Saints is that the teachings
of spiritual leaders often focus on practical matters such as money
management, emergency preparedness, and other temporal welfare
subjects.Though Deseret First
is not owned by the Church, LDS Church membership or employment
defines their audience and they seek to operate in line with shared
religious values.Financial
advice given by Church leaders often contradicts the message that
financial institutions send to their customers or members.
For
example, it is common for financial institutions to promote credit
cards and home equity loans as a legitimate way to finance dream
vacations and other non-essentials.In his April 2006 General Conference address,
President Monson said:
<blockquote> I urge you to live
within your means.One cannot
spend more than one earns and remain solvent.I promise you that you will then be happier than
you would be if you were constantly worrying about how to make the
next payment on nonessential debt.In the Doctrine and Covenants we read: "Pay the
debt thou hast contracted....Release
thyself from bondage." <p> President Thomas
S.Monson, April 2006 General
Conference Address </blockquote>
While credit cards and
other forms of debt have legitimate and useful uses, Deseret First
specifically avoids encouraging our members to use debt in ways
that contradict the counsel of leaders.
What is a Credit
Union?
Credit unions are
not-for-profit, cooperative financial
institutions.They don't have
customers, but rather, members who are also
owners.The practical advantage
of non-profit status for the owners is usually manifested through
lower rates on loans and higher returns on
deposits.In addition, credit
unions may pay a dividend to their members if they have excess
funds.That was more common
before technology made it possible to give back to the membership
immediately through real-time rate adjustments rather than
end-of-year payments to owners.
Since changes in regulations
took place in the 1980's, credit unions have been able to expand
their scope to serve a larger segment of the
population.In the past, a
credit union may have only served school district employees or
employees of a single corporation.Many of those same credit unions now serve the
general population of one or more counties or perhaps a larger
group of corporations.Because
of this, many in the general population assume that credit unions
can serve anyone.In fact,
credit unions all still have to turn away people who don't fit the
criteria of their charter.
Salt Lake Tribune - "Bank robberies erupt across a
two-county area" Date: September 26, 2003 - "A man entered the
Deseret First Credit Union, 337 N.
State St., and handed a note to a teller demanding
money."
I CU, And Raise: Utah CUs Affecting Each Other.(Shane
London)(Interview).
Michael
Bartlett.Credit Union Journal
10.18 (May 8, 2006): p18.(540 words) From General Reference Center
Gold.Interview with Shane
London, chief financial officer of Deseret First Credit
Union.
Worth
Noting.
Credit Union Journal
8.44 (Nov 1, 2004): p3.From
General Reference Center Gold."Deseret First Credit Union said it has distributed
more than 2,500 Child ID kits to Utahans over the past two
months."