|
A destination marketing organization is an entity or company, which is promoting a tourist destination, in order to increase the amount of visitors to this destination. They promote the long-term development and marketing of a destination, focusing on convention sales, tourism marketing and services.
The Association of Australian Convention Bureaux (AACB) consists of 15 city and regional bureaux, dedicated to marketing their specific region as premier Business Events destinations to intrastate, interstate and international markets. The bureaux also recognise their responsibility to promote Australia as a whole.
The German Convention Bureau (GCB) represents the interests of the German tourism industry. The GCB markets Germany as a destination for conventions, meetings, events and incentives, both on a national and international level and is the place to contact for anybody planning an event in Germany.
Korea Tourism Organization (KTO) is a statutory organization of the Republic of Korea (South Korea), under the Ministry of Culture and Tourism and is commissioned to promote tourism in South Korea.
DMO's are represented in the United States by convention and visitor bureaus (CVBs), which are paid by bed taxes or just from their members. Every U.S. state and almost every larger city and county has its own CVB.
Examples of United States DMOs:
The Puerto Rico Convention Bureau (PRCB) is a non-profit organization that markets tourism in Puerto Rico, as a meetings and conventions destination.
Definition on destinationmarketing.org
|
|
Wikis
Quiz
Map
Search
