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"Did It Again"
Single by Shakira
from the album She Wolf
Released October 16, 2009
(see release history)
Format CD single, digital download
Recorded 2008–2009
Genre Dance-pop, Samba
Length 3:12
Label Epic
Writer(s) Shakira, Pharrell Williams
Producer Shakira, The Neptunes
Shakira singles chronology
"She Wolf"
(2009)
"Did It Again"
(2009)
"Give It Up to Me"
(2009)

"Did It Again" is a song by Colombian singer Shakira. It was released as the second international single from her third English studio album She Wolf. The song was also released with a Spanish version, released mainly to Latin America and Spain, named "Lo Hecho Está Hecho" (English: What is done, is done), as was done with "She Wolf" with Spanish version "Loba".

The song's official remix has a more urban sound, featuring additional vocals from Kid Cudi and is featured on the American special edition of the album.

Contents

Promotion

Shakira taped a performance of the song on Jimmy Kimmel Live! on September 15, 2009, for an episode that aired on September 18, 2009. Shakira also performed it on Dancing with the Stars on October 13, 2009, and on Saturday Night Live on October 17, 2009. She performed the song at the 2009 MTV Europe Music Awards in Berlin on November 5, 2009, and later on November 15, on the British television programme The X Factor.

Critical reception

Popjustice said the song is "Brilliant... probably more brilliant than She Wolf... it is not as spooky and deranged as 'She Wolf' and is, in fact, very nice 'n' touching... it's Shakira but different".[1][2] Nick Levine from Digital Spy gave a positive review, saying that: "our hip-wiggling heroine sings, before admitting that she went back for more the next night. The Neptunes, meanwhile, lay down a taut, contemporary production comprising marching band beats, bouncy synths and an infectious "ey-ey-ey" hook. The result? Quality dance-pop from an artist currently oozing... hold on, don't let your mind run away from you... confidence".[3]

Music video

The music video for the song was directed by Sophie Muller on September 17 and September 18, 2009, in Los Angeles, California.[4] It was released on October 30, 2009.[5] A video for the Spanish version was also released. The video begins with Korean female drummers performing the "Samgomu" ("Three Drum Dance") as the beat starts. Shakira is seen in a sauna with her friends wearing all white outfits, and later the video cuts to a scene where Shakira is with her love interest (played by b-boy Daniel "Cloud" Campos) in a room alone doing a contact improvisation-inspired routine on top of the bed. It also shows scenes of Shakira singing alone in the bed. In the last scene Shakira dances in a hall in a sequined outfit and the footage cuts in between scenes of Shakira and the Koreans female drummers, drumming as Shakira is dancing.

According to Shakira the main influences for this video were Lawrence Alma-Tadema paintings and jidba, a sort of an intense trance which is part of the Lila, a traditional ritual of Morocco.[6]

A video for the remix featuring Kid Cudi premiered in December 2009. However it should be noted that it's not the actual remixed version with the different beat, it’s simply the original version with Kid Cudi’s raps thrown in the video.[7]

Track listing and formats

Worldwide digital download
  1. "Did It Again" — 3:12
Latin American download
  1. "Lo Hecho Está Hecho" — 4:25
Germany maxi-CD[8]
  1. "Did It Again" — 3:12
  2. "Did It Again" Benassi Remix — 5:55
Turkey digital single[9]
  1. "Did It Again" — 3:12
  2. "Did It Again" (featuring Kid Cudi) — 5:55
  3. "Lo Hecho Está Hecho" — 4:25
Latin America/Spain download single[10]
  1. "Did It Again" — 3:12
  2. "Did It Again" (featuring Kid Cudi) Benassi Remix — 5:58
  3. "Lo Hecho Está Hecho" (featuring Pitbull) — 4:24
  4. "Did It Again" music video — 3:29
France/UK download single[11][12]
  1. "Did It Again" — 3:12
  2. "Did It Again" (featuring Kid Cudi) — 3:47
  3. "Did It Again" (featuring Kid Cudi) Benassi Remix — 5:58
  4. "Did It Again" (featuring Kid Cudi) Superchumbo Remix — 7:41
  5. "Did It Again" (featuring Kid Cudi) DJ Laz Extended Remix — 4:02
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Official versions

  • "Did It Again" — 3:12
  • "Did It Again" Benassi Remix — 5:55
  • "Lo Hecho Está Hecho" — 3:12
  • "Lo Hecho Está Hecho" (featuring Pitbull) — 4:25
  • "Did It Again" (featuring Kid Cudi) Official Remix — 3:47
  • "Did It Again" (featuring Kid Cudi) Benassi Remix — 5:58
  • "Did It Again" (featuring Kid Cudi) Superchumbo Remix — 7:41
  • "Did It Again" (featuring Kid Cudi) DJ Laz Extended Remix — 4:02

Chart performance

"Did It Again" entered the UK Singles Chart on November 15, 2009 at #135, then climbed to #26 based on downloads alone after exposure of the song via Shakira's performance on the popular TV show The X Factor. This marks her tenth consecutive top 40 hit in the UK. For the same reason it also impacted the Irish Singles Chart where it has so far managed to peak at number 17. The song debuted at 5 on the Billboard Bubbling Under Hot 100 chart due to strong digital sales following the album's release. While reaching number one on the US Dance Chart.

Chart (2009/2010) Peak
position
"Did It Again"
Austria (Ö3 Austria Top 40)[13] 34
Belgium (Ultratop Flanders)[14] 3
Belgium (Ultratop Wallonia)[15] 6
Czech Republic (IFPI)[16] 27
Germany (Media Control AG)[17] 34
Ireland (IRMA)[18] 17
Italy (FIMI)[19] 15
Sweden (Sverigetopplistan)[20] 36
Switzerland (Media Control AG)[21] 29
United Kingdom (Official Charts Company)[22] 26
US Billboard Hot Dance Club Songs[23] 1
Chart (2009/2010) Peak
position
"Lo Hecho Está Hecho"
Spain (PROMUSICAE)[24] 12
U.S. Billboard Latin Songs[25][26] 6
U.S. Billboard Latin Pop Songs[25][27] 1
U.S. Billboard Tropical Songs[28] 12
Ecuador Los 40 Principales 1
Preceded by
"Fresh Out the Oven" by Jennifer Lopez
U.S. Billboard Hot Dance Club Songs number-one single
January 30, 2010 -
Succeeded by
"Why Don't You Love Me" by Beyoncé

Release history

Region Date Format Label(s)
France[29] October 16, 2009 Digital download Jive Epic / Sony Music Ent.
United Kingdom[30] RCA Records
Germany[31] November 27, 2009 CD single Sony Music Entertainment
Mexico[32]
  • "Lo Hecho Está Hecho"
November 20, 2009 Download bundle
France[11] December 11, 2009 Jive Epic / Sony Music Ent.
United Kingdom December 13, 2009[12] RCA Records
December 14, 2009[33] CD single

References

  1. ^ "Shakira's new album: there are at least five brilliant songs on it". Popjustice. 2009-07-13. http://www.popjustice.com/index.php?option=com_content&task=view&id=3830&Itemid=9. Retrieved 2009-11-05. 
  2. ^ "Two pieces of Shakira business for this morning". Popjustice. 2009-09-07. http://www.popjustice.com/index.php?option=com_content&task=view&id=4013&Itemid=9. Retrieved 2009-11-05. 
  3. ^ "Music — Singles Reviews — Shakira: 'Did It Again'". Digital Spy. http://www.digitalspy.co.uk/music/singlesreviews/a186524/shakira-did-it-again.html. Retrieved 2009-11-19. 
  4. ^ http://web.epicrecords.com/shakira/contestrules.html
  5. ^ Posted By: Trent (2009-10-30). "New Video: Shakira – ‘Did It Again’ | ..::That Grape Juice // ThatGrapeJuice.net::.. || Thirsty?". Thatgrapejuice.net. http://thatgrapejuice.net/2009/10/video-shakira-did-again/. Retrieved 2009-11-26. 
  6. ^ "Shakira Explains Her 'Did It Again' Video, Frame By Frame'We mixed all these pieces together for the video,' singer says of Moroccan, British and Icelandic influences.". Mtv.com. 2009-11-25. http://www.mtv.com/news/articles/1627121/20091125/shakira.jhtml. Retrieved 2010-01-31. 
  7. ^ "【全球首播】Shakira feat. Kid Cudi - Did It Again_在线视频观看_土豆网视频 Shakira Kid Cudi Did It Again mv mtv hq hd luv_dc". Tudou.com. 2009-12-03. http://www.tudou.com/programs/view/l78JgWaaY7I/. Retrieved 2010-01-07. 
  8. ^ "jpc — Shakira: Did It Again (Maxi-CD)". Jpc.de. http://www.jpc.de/jpcng/poprock/detail/-/art/Shakira-Did-It-Again/hnum/4296478. Retrieved 2009-11-05. 
  9. ^ "TTNET MÜZİK - Albüm Sayfası". www.ttnetmuzik.com.tr. http://www.ttnetmuzik.com.tr/Pages/Album.aspx?albumId=NXpSZDVCZ21TNVdQbkJITDgrUTdQUT09. Retrieved 2009-12-08. 
  10. ^ iTunes Mexico: Shakira, Did It Again
  11. ^ a b "Did it Again Feat. Kid Cudi: Shakira: Amazon.fr: Téléchargements MP3". Amazon.fr. http://www.amazon.fr/gp/product/B002Y9LS0Q/ref=dm_ap_alb2?ie=UTF8&qid=1257692568&sr=8-3. Retrieved 2009-12-11. 
  12. ^ a b "Did It Again Feat. Kid Cudi: Shakira: Amazon.co.uk: MP3 Downloads". Amazon.co.uk. http://www.amazon.co.uk/Did-Again-Feat-Kid-Cudi/dp/B002YY7UBM/ref=sr_1_10?ie=UTF8&s=dmusic&qid=1260649152&sr=8-10. Retrieved 2010-01-07. 
  13. ^ Ö3 Austria Top 40 Shakira - Did It Again Austriancharts.at Austriancharts.at Hung Medien
  14. ^ Ultratop Belgium (Flanders) Shakira - Did It Again Ultratop.be Ultratop.be Ultratop and Hung Medien
  15. ^ Ultratop Belgium (Wallonia) Shakira - Did It Again Ultratop.be Ultratop.be Ultratop and Hung Medien
  16. ^ IFPI Czech Republic ČNS IFPI www.ifpicr.cz IFPI Czech Republic Note: insert 201003 into search
  17. ^ Media Control Musicline.de - Chartverfolgung - Shakira - Did It Again musicline.de PhonoNet GmbH
  18. ^ Irish Recorded Music Association Chart Track chart-track.co.uk GfK
  19. ^ FIMI Shakira - Did It Again Italiancharts.com Italiancharts.com Hung Medien
  20. ^ Sverigetoplisttan Shakira - Did It Again Swedishcharts.com Swedishcharts.com Hung Medien
  21. ^ Media Control AG Shakira - Did It Again Swisscharts.com Swisscharts.com Hung Medien
  22. ^ Official Charts Company Chart Stats - Shakira - Did It Again Chartstats.com Chart Stats
  23. ^ Billboard Shakira Album & Song Chart History Billboard Hot Dance/Club Play for Shakira Billboard
  24. ^ http://www.spanishcharts.com/showitem.asp?interpret=Shakira&titel=Lo+hecho+est%E1+hecho&cat=s
  25. ^ a b "Shakira Did It Again". Billboard.com. 2009-11-19. http://www.billboard.com/#/song/shakira/did-it-again/14259182. Retrieved 2009-11-20. 
  26. ^ [http://www.billboard.com/#/charts/latin-songs
  27. ^ [http://www.billboard.com/#/charts/latin-songs
  28. ^ "Chart Highlights: Pop, Christian, Latin Songs & More". Billboard.com. 2009-12-07. http://www.billboard.com/#/column/chartbeat/chart-highlights-pop-christian-latin-songs-1004051499.story. Retrieved 2009-12-07. 
  29. ^ "Did it Again: Shakira: Amazon.fr: Téléchargements MP3". Amazon.fr. 1970-01-01. http://www.amazon.fr/Did-it-Again/dp/B002VVHM3Y/ref=sr_1_3?ie=UTF8&s=dmusic&qid=1257692568&sr=8-3. Retrieved 2009-11-19. 
  30. ^ "Did it Again: Shakira: Amazon.co.uk: MP3 Downloads". Amazon.co.uk. http://www.amazon.co.uk/Did-it-Again/dp/B002VV0LO6/ref=sr_shvl_album_2?ie=UTF8&qid=1258142520&sr=301-2. Retrieved 2009-11-19. 
  31. ^ "Did It Again: Shakira: Amazon.de: Musik". Amazon.de. http://www.amazon.de/Did-Again-Shakira/dp/B002UZ2FWY/ref=sr_1_2?ie=UTF8&s=music&qid=1257209487&sr=8-2. Retrieved 2009-11-05. 
  32. ^ "Did It Again: Shakira: iTunes Mexico". iTunes Mexico. http://itunes.apple.com/mx/album/did-it-again-ep/id340462382. Retrieved 2009-12-18. 
  33. ^ "Radio1 - UK Forthcoming Singles". Radio1.gr. http://radio1.gr/music/forthcoming_uk_singles.htm. Retrieved 2009-11-19. 

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