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Diema logo
Launched 1999
Owned by Modern Times Group
Country  Bulgaria
Sister channel(s) Nova Television, Diema 2, Diema Family, MM

Diema (Bulgarian: Диема) is part of the Nova Televizion Group Bulgaria, a subsidiary of MTG.

Founded in 1999 by Emil Slavchev, the company was represented by two executive directors, Anatoli Belchev and Asen Radulov until 2005.

Over the years the Diema channels steadily gained popularity and at the end of 2005 became part of Apace Media Group. In March 2007, Diema Vision became part of BMGL (Balkan Media Group Limited), a joint venture between Apace Media Group UK and the international entertainment-broadcasting group Modern Times Group MTG AB.

In March 2009, MTG announced an agreement that would see the assets of Balkan Media Group Limited merge with the newly acquired Nova Televizia. MTG owns 95 percent of the company, while Apace Media retains a 5 percent minority share.[1]



Diema 2 logo.
Diema Family logo.

Diema currently operates three channels:

  • Diema Family (Диема Фемили), started in 2006, airs TV series and miniseries and extensive children's programmes

Former Channels

  • Diema Extra (Диема Екстра)was a paid channel, airing PPV events mostly from English and Spanish Football Leagues. Later, most of these programs were moved to the other Diema channels, as few people signed up for the service, and advertising proved more profitable. In September 2007 Diema Extra was finally closed.
  • Alexandra TV (Александра ТВ) was a movie channel but in July 2006 it was replaced by Diema Family

The New Generation

In late August 22, 2007 it was announced the Diema channels will significantly change their schedules and their logos. The new visual style for all channels officially appeared on September 1 and the new programmes were available from September 3.[2]


These programs currently are or have previously been broadcast by one of the Diema channels.


Kids' Block

Feature TV series

Sports events



  1. ^ Modern Times Group (March 3, 2009). "BULGARIAN BROADCASTING ASSETS TO BE MERGED INTO SINGLE ENTITY". Press release. 
  2. ^ Telemaniac, August 22, 2007,

External links


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