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Discovery Kids
DiscoveryKidsLatin 2009.svg
Launched April, 1996
Owned by Discovery Communications
Picture format 480i (SDTV)
Country United States
Language Spanish/Portuguese (for Brazil)
Broadcast area Latin America
Headquarters Miami, Florida, United States
Sister channel(s) Discovery Channel
Animal Planet
People+Arts
Discovery Home & Health
Website Official Website
Official Website Brazil

Discovery Kids Latin America is a cable television channel owned by Discovery Communications and headquartered in Miami, Florida, which started as a programming block on the Latin American version of Discovery Channel. It is the only Discovery channel to feature spokescharacters.

Contents

History

The channel started broadcasting on April 1996. Originally its programming was aimed at older children and teens, airing shows such as Ghostwriter, Popular Mechanics for Kids and Cyberkids.

In 2002, when Discovery Kids from United States was being launched as a programming block on NBC, the Latin American channel changed its programming to focus mainly on the pre-school audience. Programming for young children aired round-the-clock on weekdays, while series for teens aired only on weekends. This was due to low ratings on the non-preschool programming and hard competition with rival networks Cartoon Network Latin America, Nickelodeon Latin America and Fox Kids Latin America(now known as Disney XD).

In January 2003 the channel changed its programming to target mainly pre-schoolers and dropping all teen series completely, airing series and shows for young children round-the-clock seven days a week. On April 2005, the channel introduced Doki, a dog who would become the official mascot of the channel. In 2008, Doki was accompanied by Mundi, a female ladybug/human hybrid who serves as his best friend and the channel has now introduced new characters who are Doki's friends.

On March 30, 2009 the channel radically changed its logo, and adopted new programming, bumpers and schedules.[1]

On the United States, it is available as a block on Discovery Familia mainly with the channel's shows who don't air anywhere else on the US.

Logos

Current programming

Former programming

Live events

The channel organizes live events called "La Ronda de Discovery Kids", where "Doki", the channel's mascot, along with characters from the series visit some cities and make performings.

References

See also

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