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Disney XD
Disney XD.svg
Launched February 13, 2009
Owned by Disney-ABC Television Group
(The Walt Disney Company)
Picture format 480i (SDTV)
720p (HDTV)
Headquarters Disney Studios, Burbank, California
Replaced Toon Disney
Sister channel(s) Disney Channel
ABC
ABC Family
Website http://www.disneyxd.com
Availability
Satellite
DirecTV 292 (SD/HD)
Dish Network 174 (SD/HD) 847 (Spanish)
Cable
Available on many cable systems Check local listings
IPTV
Verizon FiOS 251 (SD) 781 (HD)
AT&T U-Verse 304 (Eastern)/305 (Pacific)
1304(HD)

Disney XD is an American digital cable television channel, owned by the Disney-ABC Television Group division of The Walt Disney Company, that mostly airs action-based children's animated television series, with some live-action programming and movies. The channel is a spinoff of Disney Channel, and airs a minimal amount of that channel's programming including a few recent and some archived original series and made-for-TV movies. In fact, re-runs of The Suite Life On Deck is the top rated series on the channel, despite being a Disney Channel series.

The channel is offered with Spanish language audio, either via a separate channel as part of a Spanish language network package sold by cable and satellite providers, or via a separate audio track with the SAP option, depending on the system; the channel also offers a video-on-demand service to digital cable and IPTV subcribers, with programming available free of charge.

Contents

Overview

The network launched on February 13, 2009 as the successor to Toon Disney and effectively took over that network's channel space.[1][2][3] Its target market is boys from nine to fourteen,[4][5] though it also airs some programming aimed toward teenage boys (10-18) like Aaron Stone and The Suite Life of Zack & Cody.

Unlike sister network Disney Channel though like predecessor Toon Disney, Disney XD is advertiser-supported and runs commercials for (mostly) non-Disney branded products during breaks, in addition to network promos. Despite Disney XD's relationship to Disney Channel and some of that cable network's series airing on Disney XD, little cross-promotion of Disney Channel shows is done on the channel, though Disney Channel cross-promotes Disney XD programming within their promo breaks and has aired some of Disney XD's original programming.

The channel's name is believed to stand for in full as "Disney Xtreme Digital", which was also the former name of the streaming video player on Disney.com and its related websites in the mid-to-late 2000s prior to the launch of the cable channel, though this has not been confirmed by anyone at the channel or The Walt Disney Company.

Since the launch of Disney XD in the U.S., localized versions of Disney XD have begun launching in other countries, generally replacing international versions of Toon Disney or Jetix, depending on which network was available in the particular market.

Programming

Disney XD broadcasts original series such as Aaron Stone and Zeke & Luther, as well as reruns of older shows from Disney Channel, Jetix, and some other channels. A large amount of the channel's schedule consists of action-oriented animated series, such as The Spectacular Spider-Man, Naruto Shippuden and several others. The channel only airs a limited amount of Disney Channel series, particularly Phineas and Ferb (for which Disney XD now airs premieres of first-run episodes before Disney Channel, though Disney Channel Original Productions still produces the series), Cory in the House, The Suite Life of Zack & Cody and its spinoff The Suite Life on Deck.

The channel also aired its first original made-for-TV movie, Skyrunners, on November 27, 2009. ESPN's SportsCenter provides youth-oriented sports updates between shows periodically, and Disney XD airs other short series similar those seen on Disney Channel, such as Moises Rules starring Hannah Montana's Moises Arias and the extreme sports-oriented The Next X and its spinoff The Next Winter X. New episodes of Disney XD series are usually aired on Monday nights for live-action original series and Saturday mornings for animated original series. Disney XD airs movies, but unlike Disney Channel, movies are typically not aired in primetime. Instead, films generally air at 5:00PM/ET with double features airing a few times a week.

Disney XD HD

Disney XD HD is the branding used for the high definition feed of the network which is offered on some cable providers, as well as both satellite providers and telco IPTV providers in the Disney/ABC television networks preferred HD picture format of 720p. The high definition feed airs a limited amount of programming in High Definition, mainly Disney XD's original programming as well as certain films and some episodes of Disney Channel series made after 2009.

See also

References

  1. ^ Grover, Ronald (8 January 2009). "A Digital Ad Blitz for Cable's Disney XD". BusinessWeek. http://www.businessweek.com/technology/content/jan2009/tc2009018_327839.htm?campaign_id=rss_tech. Retrieved 11 January 2009. 
  2. ^ Disney Launches Disney XD Network, Web Site, Orlando Business Journal, February 13, 2009
  3. ^ Disney XD Looks Good in Debut, TV Week, February 14, 2009
  4. ^ Chmielewski, Dawn C. (August 7, 2008). "Disney to Target Boys with Rebranded Cable Channel". Los Angeles Times. http://www.latimes.com/business/la-fi-disney7-2008aug07,1,3536595.story. Retrieved 2008-08-08. 
  5. ^ Lafayette, Jon (August 7, 2008). "Toon Disney Rebrands as Disney XD, Shifts Focus to Boys". TV Week. http://www.tvweek.com/news/2008/08/toon_disney_rebrands_as_disney.php. Retrieved 2008-08-08. 

External links

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