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Disturbing tha Peace
Disturbing tha Peace Logo.png
Parent company Universal Music Group
Founded 2000
Founder Christopher Brian Bridges
Chaka Zulu
Jeff Dixon
Distributing label IDJMG (US)
Mercury Records (Non-US)
Genre Various
Country of origin United States
Location Atlanta, Georgia
Official Website DTPRecords.com

Disturbing tha Peace is a record label and management company, founded by Christopher "Ludacris" Bridges, his manager Chaka Zulu, and Jeff Dixon. Today it operates as a subsidiary of Universal Music Group, and is distributed by Island Def Jam Music Group.[1]

Contents

History

Beginnings

Disturbing tha Peace was founded in 2000 by Christopher "Ludacris" Bridges, his manager Chaka Zulu, and Jeff Dixon.[2][3] It started as independent label and was created to serve as an outlet for musicians hailing from the “dirty South” especially for Ludacris who at the time failed to get a major record deal. Incorporating all aspects of A&R Guidance, Marketing/Publicity, Promotions, Creative Sponsorship Opportunities, Touring and Performance set-up, and Long-term Artist Development.[4]

That same year the label released Ludacris' independent album Incognegro which it sold more than 50,000 copies that Ludacris sold himself out of the trunk of his car. Also that same year the Atlanta-based rapper caught his big break when he signed to Def Jam's newly established Southern rap subsidiary, Def Jam South, and became the label's flagship Dirty South artist. In late 2000 Def Jam repackaged his underground album Incognegro as Back for the First Time, adding a few new songs: a UGK collaboration ("Stick 'Em Up"), a Neptunes production ("Southern Hospitality"), and a remix of his previously released song with Timbaland (retitled "Phat Rabbit"). The album's lead single, "What's Your Fantasy" became a major hit nationally, peaking at number 21 on the Hot 100, and the follow-up single, "Southern Hospitality", was similarly popular, charting at number 23. This pair of hits helped drive sales of Back for the First Time, which climbed all the way to number four on the Billboard 200, since its release, it has been certified triple platinum with over 3 million copies sold.

2001-2003

In 2001 the label released ludacris' second album Word of Mouf which was an even greater success for Ludacris, selling over 281,000 copies in its first week of sales, charting at number three and spawning a series of hit singles that carried over well into 2002: "Area Codes", "Rollout (My Business)", "Saturday (Oooh! Ooooh!)", "Welcome to Atlanta", and "Move Bitch". The album was certified 3x Platinum becoming Ludacris' best-selling album to date with sales of over 3,616,000 copies in the Unites States, as of July, 2009.[5]

In 2002 the label released a collaboration album Golden Grain showcasing the assembly of talent signed to Ludacris' revived Disturbing tha Peace label in which it featured Shawnna, I-20, Tity Boi, Lil Fate, DJ Jay Cee also known as DJ JHB, and Ludacris himself on the album.

In 2003 the label released the soundtrack to the movie 2 Fast 2 Furious it spawnded three hit singles "Act a Fool", "Pick Up the Phone", and Pump It Up". That same year the label became home to St. Louis rapper Chingy who released his 3x platinum debut album Jackpot on the label. After a dispute over royalties, Chingy abruptly left the label. In late 2003 the label released Ludacris' third album Chicken-n-Beer his first to reach number one on the Billboard 200. Chicken -n- Beer brought with it another series of hits, including the Hot 100 number one "Stand Up" and number six "Splash Waterfalls".

2004-2006

In 2004 the label released Shawnna's debut album Worth tha Weight it spawnded two singles "Shake Dat Shit" and "Weight a Minute" the album has sold 380,000 copies to date. That same year the label released I-20's debut album to the album spawnded two singles "Fightin' in the Club" and "Break Bread". By the end of 2004 Ludacris released his fourth album The Red Light District another number one album loaded with hit singles "Get Back", "Number One Spot" and "Pimpin' All Over the World" which featured the label's new artist, R&B singer Bobby Valentino.

In 2005 the label released Bobby Valentino's self-titled debut album Bobby Valentino. A Billboard Top R&B/Hip-Hop Albums chart-topperit spawnded three singles "Slow Down", "Tell Me" and "My Angel". The sultry "Slow Down" announced the singer's rebirth as a DTP member in early 2005 and soon became a BET and radio favorite. As the ballad was landing on numerous schools' prom ballots. By the end of 2005 Disturbing tha Peace released there second collaboration album Ludacris Presents: Disturbing tha Peace, featuring the label's roster of talent including the labels new artists Shareefa, Field Mob, Norfclk, Lazyeye, and Small World. The album spawnded two singles "Georgia" and "Gettin' Some", the album was certified Gold.

In 2006 the label released Shawnna's second album Block Music the album immediately follows "Gettin' Some" a highlight from the second Disturbing tha Peace album. The second single was "Damn" featuring Smoke of Field Mob. The album has so far sold over 240,000 copies in the U.S, and over 260,000 copies worldwide. That same year Field Mob released third album and their first under the label Light Poles and Pine Trees. It spawnded one single the Jazze Pha produced song So What featuring Ciara. This has become the duo's most successful hit to date (9-07), climbing to #10 on the US Billboard Hot 100, and #3 and #4 on the US Hot Rap Tracks and US Hot R&B/Hip Hop Songs charts, respectively.[6] The album itself achieved #1 on the US Billboard Top Rap Albums and #7 on the US Billboard 200. It has sold over 200,000 copies.[7] The albums success has been at least partially attributed to better promotion of the group by DTP than that at their previous label, MCA Records. In late 2006 the label released Ludacris' Grammy Award-winning fifth album Release Therapy an introspective album on which he vowed that he would be taken more seriously than in the past. Another chart-topper, Release Therapy included only two Hot 100-charting singles, yet both were smashes: "Money Maker" (number one), "Runaway Love" (number two). The album debuted at #1 on the Billboard 200 album chart selling over 309,000 copies in the first week making it Ludacris' third number one album in a row. To date, the album has sold over 1.3 million copies.[8] In the fall of 2006 the label released Shareefa's debut album Point of No Return it spawnded two singles "Need A Boss", featuring rapper labelmate Ludacris, and "Cry No More", both single's were released that same year.

2007-2009

In 2007 the label released Bobby Valentino's second album Special Occasion, Valentino released the album's first single titled "Turn the Page" with mixed reviews. His second single, "Anonymous" featuring Timbaland, was released on April 9, 2007. Overall, the album received positive reviews from critics and audiences. Special Occasion debuted at No. 3 on the U.S. Billboard 200, selling about 92,000 copies in its first week, just over one-half of his previous album's first-week sales.[9] The album eventually peaked at No. 1 on the Billboard Top R&B/Hip-Hop Albums chart.[10][11] Since then the album has sold approximately 270,000 copies[12] In fall of 2007 the label released Playaz Circle's debut album Supply & Demand, their highly-anticipated debut album featured the hit singles "Duffle Bag Boy" with Lil' Wayne, "Betta Knock" and "U Can Believe It" with Ludacris. That same year Chingy returned to the label and released his fourth album and second with the label Hate It or Love It, the first official radio single was "Fly Like Me" featuring Amerie. The second single was announced by his Myspace and was "Gimme Dat" Feat. Ludacris and Bobby Valentino. The album debuted at #84 on the charts, selling 31,000 copies. The album failed to match the success like his first studio album, which was why Chingy was dropped from the label months after.

In early 2008 Bobby Valentino confirmed that he was no longer signed to either Def Jam or Disturbing The Peace during an interview with DJBooth.net. He stated:

The decision to leave [the label] was totally mine. I sat down with Ludacris and Chaka Zulu, and I explained to them that it was time for me to venture out on my own. They had no problem with it; they are cool with it, no beef at all.

Despite Special Occasion's gold certification, Valentino was reportedly frustrated with the album's delays and less than expected sales, culminating in his decision to leave the labels.[13] Although business ties have been severed, Valentino maintains positive relationships with CEO Chaka Zulu, Ludacris and the DTP/Def Jam staff. Nearly the end of 2008 the label released Ludacris' sixth album Theater of the Mind, the album spawnded three singles the first official single was "What Them Girls Like", "co-starring" Chris Brown & Sean Garrett. The single peaked at #33 on the Billboard Hot 100. The second official single was "One More Drink", "co-starring" T-Pain, peaking at #24 on the Billboard Hot 100. The third single was "Nasty Girl", "co-starring" Plies. Though the album was well received by music critics, it debuted at number five on the Billboard 200, selling 214,000 copies in its first week. It was his first album since 2001's Word of Mouf to not reach number one status, and his lowest charting album since his debut. To date, the album has sold about 671,000 copies, achieving a gold certification.[14]

In 2009 the label released Willy Northpole's debut album Tha Connect. The album's first single was "Body Marked Up" and second "#1 Side Chick" featuring Bobby Valentino. The albums first week sales were 2,896. As of October 18, 2009 the album has 7,000 record sales. The album reviews were positive for a debut album, but at the same time, it was bashed for providing few features. Ludacris was supposed to be on his album, but the track he was to colaberate on did not clear in time for the album release date. Poor sales for the album were blamed on a lack of promotion and the death of Michael Jackson two days after the release of the album.[15] By late 2009 the label released Playaz Circle's second album Flight 360: The Takeoff. It spawnded five singles "Stupid", "Hold Up", "Can't Remember", "Yeah We Gettin' Rich", and "Big Dawg". The album debuted at #74 on the Billboard 200, selling 8,000 copies. As of December 2009 the album has currently sold 31,000. That same year Shawnna left the label and signed to T-Pain's Nappy Boy Entertainment. Also that same year the label signed three new artists rap group Block Xchange, Rudy Currence, and Lil Scrappy who recently left BME Recordings.[16][17]

2010-present

In 2010 Ludacris confirmed that he would release his seventh album Battle of the Sexes, set for March 9, 2010. Originally due in 2009, Battle of the Sexes was tagged as a collaboration album by Ludacris and label-mate Shawnna.[18] Shawnna reportedly split from Disturbing tha Peace in 2009 and signed to Nappy Boy Entertainment. It was later reported that Shawnna was removed from the album and became a solo album by Ludacris with guest appearances.[19] Lil Scrappy also confirmed that he will release his second album Tha Grustle the date still to be determined. Willy Northpole confirmed that he will release his second album WILLIAM in 2010. Block XChange also confirmed that they started working on their debut album Young & Restless the release date still to be determined. That same year the label signed new artists rap group TK N CA$H. Ludacris' seventh studio album was released on March 9, 2010. The album's first single was "How Low" it was released as the first official single on December 8, 2009. It became a huge mainstream success, peaking at number six in the United States, It also charted in Canada. The second "My Chick Bad", which features Nicki Minaj, was released as the second official single on February 23, 2010.[20] The album debuted at number one on the Billboard 200 making it Ludacris' fourth album to debut at number one.[21]

Artists

See List of Disturbing tha Peace artists

Discography

Year Information
2000 Ludacris - Incognegro
Ludacris - Back for the First Time
2001 Ludacris - Word of Mouf
2002 Ludacris & Disturbing tha Peace Presents: Golden Grain
  • Released: November 27, 2002
  • Singles: "Growing Pains (Do It Again)", "N.S.E.W."
  • RIAA certification: Gold
2003 2 Fast 2 Furious: The Soundtrack
  • Released: May 20, 2003
  • Singles: "Act a Fool", "Pick Up the Phone", "Pump It Up"
  • RIAA certification: Gold
Chingy - Jackpot
Ludacris - Chicken-n-Beer
2004 Shawnna - Worth tha Weight
I-20 - Self Explanatory
  • Released: October 5, 2004
  • Singles: "Fightin' in the Club", "Break Bread"
Ludacris - The Red Light District
2005 Bobby Valentino - Bobby Valentino
  • Released: April 26, 2005
  • Singles: "Slow Down", "Tell Me", "My Angel"
  • RIAA Certification: Platinum
Ludacris Presents: Disturbing tha Peace
  • Released: December 13, 2005
  • Singles: "Georgia", "Gettin' Some", "Two Miles an Hour (Remix)"
  • RIAA Certification: Gold
2006 Shawnna - Block Music
Field Mob - Light Poles and Pine Trees
Ludacris - Release Therapy
Shareefa - Point of No Return
2007 Bobby Valentino - Special Occasion
Playaz Circle - Supply & Demand
Chingy - Hate It or Love It
2008 Ludacris - Theater of the Mind
2009 Willy Northpole - Tha Connect
  • Released: June 23, 2009
  • Singles: "Body Marked Up", "Hood Dreamer", "#1 Side Chick"
Playaz Circle - Flight 360: The Takeoff
  • Released: September 29, 2009
  • Singles: "Stupid", "Hold Up", "Can't Remember", "Yeah We Gettin' Rich", "Big Dawg"
2010 Ludacris - Battle of the Sexes

Upcoming releases

Information
Lil Scrappy - Tha Grustle
  • Scheduled: 2010
  • Singles: "Look Like This", "Addicted to Money"
I-20 - Blood in the Water
  • Scheduled: 2010
  • Singles: "Really Like Her", "Down South"
Shareefa - The Secret
  • Scheduled: 2010
Willy Northpole - WILLIAM[22][23]
  • Scheduled: 2010[23]
Lil Fate - TBA
  • Scheduled: TBA
Small World - World Premiere
  • Scheduled: TBA
Brolic D - Street Monument
  • Scheduled: TBA
Block XChange - Young & Restless
  • Scheduled: TBA

References

  1. ^ Disturbing tha Peace Resigns With Island Def Jam Music Group The Insider. Accessed February 27, 2010.
  2. ^ founders of Disturbing tha Peace The Crusade.net. Accessed February 27, 2010.
  3. ^ DTP PRESS RELEASE Scribd. Accessed February 27, 2010.
  4. ^ About Disturbing tha Peace WooEB. Accessed February 27, 2010.
  5. ^ "Chart Watch Extra: The Top 20 New Acts Of The 2000s". Chart Watch. http://new.music.yahoo.com/blogs/chart_watch/39906/chart-watch-extra-the-top-20-new-acts-of-the-2000s/. Retrieved 2009-07-22. 
  6. ^ "Field Mob Chart History". billboard.com. http://www.billboard.com/bbcom/retrieve_chart_history.do?model.chartFormatGroupName=Singles&model.vnuArtistId=365705&model.vnuAlbumId=777248. Retrieved 2007-09-15. 
  7. ^ "Field Mob Chart History". billboard.com. http://www.billboard.com/bbcom/retrieve_chart_history.do?model.chartFormatGroupName=Albums&model.vnuArtistId=365705&model.vnuAlbumId=777248. Retrieved 2007-09-15. 
  8. ^ http://www.billboard.com/#/features/ludacris-how-low-single-goes-high-on-the-1004069569.story?tag=hpfeed
  9. ^ Katie Hasty, "Buble Sidesteps Bone Thugs To Claim No. 1", Billboard.com, May 16, 2007.
  10. ^ Special Occasion (The Billboard 200 chart), Billboard, August 11, 2007.
  11. ^ Special Occasion (Top R&B/Hip-Hop Albums chart) Billboard. October 6, 2007.
  12. ^ http://www.billboard.com/#/news/bobby-valentino-snags-emi-distribution-deal-1003836330.story
  13. ^ Bobby Valentino No Longer Signed to Def Jam or Disturbing The Peace DJ Booth. Accessed April 9, 2008.
  14. ^ http://www.billboard.com/#/features/ludacris-how-low-single-goes-high-on-the-1004069569.story?tag=hpfeed
  15. ^ Poor sales were blamed on a lack of promotion and the death of Michael Jackson Island Def Jam. Accessed 2009.
  16. ^ Rudy Currence signs with Disturbing tha Peace MySpace.
  17. ^ Ludacris Welcomes Lil Scrappy To His Disturbing tha Peace Family MTV News. Accessed April 7, 2009.
  18. ^ Ludacris & Shawnna Prepare for ‘Battle’. Rap-Up.
  19. ^ Ludacris’ Battle Of The Sexes Lives On After Shawnna. Hip-hop DX.
  20. ^ http://www.allaccess.com/urban/future-releases
  21. ^ http://www.billboard.com/news?next=10#/news/ludacris-lands-fourth-no-1-album-with-battle-1004076267.story?tag=newstop1
  22. ^ Justin Melo, Willy Northpole (Ludacris Presents) Interview Raptalk.net. Accessed April 23, 2009.
  23. ^ a b Willy Northpole confirms second studio album for 2010 release. MySpace. Accessed February 24, 2010.

External links








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