"Ditch The Label" (DTL) is an international organization campaining for social labels to be of a lesser importance in today's society. The group is comprised almost entirely of teenagers and young adults, and the website is built up of mostly user-submitted resources.

HISTORY

The campaign was first established in Summer 2007<ref name = "Established2k7">"> </ref> as a MySpace page - http://www.myspace.com/DitchTheLabel. It was later hacked and deleted, before being recreated by the head of the organization - Liam Rawrd, also known as "DiageoLiam".


DitchTheLabel.com was officially Launched alongside it's forum on the 21st March 2008 at 8pm GMT and is so far recieving mixed reviews, particularly across social networking sites like MySpace. The site offers access to their merchandise range, forum, and social networking pages as well as online content, links and phone numbers to international helplines and resources apparently designed to help the user accept themselves. Much of the content consists of user submitted poetry, stories and columns.

Commerce

In early 2007 the group had an extremely short lived online merchandise range - hosted on spreadshirt.com - the range, mainly comprised of "skinny-fit" t-shirts, was on sale for altogether around a week before DiageoLiam removed it from the internet.
The long awaited forthcoming Merchandise Line is rumoured to go on sale commencing early april 2008.