Domino's Pizza: Wikis


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Domino's Pizza, LLC
Type Public (NYSEDPZ)
Founded Ypsilanti, Michigan, U.S. (1960)
Headquarters Ann Arbor, Michigan, U.S.
Key people Tom Monaghan, Founder
J. Patrick Doyle, CEO
Industry Restaurants
Products Pizza, sandwiches, pasta, chicken wings, desserts
Revenue $1.425 billion USD (2008)
Employees 145,000

Domino's Pizza, Inc. (NYSEDPZ) is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States. Founded in 1960, Domino's is the second-largest pizza chain in the United States.[1] Domino's currently has nearly 9,000 corporate and franchised stores[2] in 60 international markets[3] and all 50 U.S. states. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. Domino's menu features pizza, pasta, oven baked sandwiches, wings, boneless chicken, breadsticks and a variety of dessert items.




Early years

In 1960, Tom Monaghan and his brother, James, purchased DomiNick's,[4] a small pizza store in Ypsilanti, Michigan. The deal was secured by a $75 down payment and the brothers borrowed $500 to pay for the store. Eight months later, James traded his half of the business to Tom for a used Volkswagen Beetle. As sole owner of the company, Tom Monaghan renamed the business Domino's Pizza, Inc. in 1965. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino's continued to grow and in 1978 opened its 200th store.[5][6]

In 1975, Domino's faced a lawsuit by Amstar Corporation, maker of Domino Sugar, alleging trademark infringement and unfair competition. On May 2, 1980, a federal appeals court found in favor of Domino's Pizza.[7]

International expansion

On May 12, 1983, Domino's opened its first international store, in Winnipeg, Canada.[8] That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000 international locations. In 1997, Domino's opened its 1,500th international location, opening seven stores per continent on consecutive days.[5]

Sale of company

In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion and ceased being involved in day-to-day operations of the company.[9] A year later, the company named David A. Brandon Chairman and Chief Executive Officer.[10]

Current era

The exterior of a Domino's Pizza store in Spring Hill, Florida.
A makeline at a Domino's

In 2001, Domino's launched a two-year national partnership with the Make-A-Wish Foundation of America. That same year, the company's stores in New York City and Washington D.C. provided more than 12,000 pizzas to relief workers following the September 11 attacks on the World Trade Center and The Pentagon. Through a matching funds program, the corporation donated $350,000 to the American Red Cross' disaster relief effort.[5]

Leading industry publication Pizza Today magazine named Domino's Pizza "Chain of the Year" in 2003.[11] That same year, Domino's teamed up with NASCAR for a multi-year partnership to become the "Official Pizza of NASCAR."[12]

In 2004, after 44 years as a privately held company, an employee of Domino's Pizza rang the opening bell at the New York Stock Exchange and the company began trading common stock on the NYSE under the ticker symbol "DPZ".[13] That year, Domino's also began its current partnership with St. Jude Children's Research Hospital, participating in the hospital's "Thanks and Giving" campaign since it began in 2004, raising more than $1.3 million in 2006.[14]

In a simultaneous celebration in 2006, Domino's opened its 5,000th U.S. store in Huntley, Illinois, and its 3,000th international store in Panama City, making 8,000 total stores for the system.[15] Also that year, the Domino's Pizza store in Tallaght, Dublin, Ireland, became the first in Domino's history to hit a turnover of $3 million (€2.35 million) per year.[16] As of September 2006, it has 8,238 stores which totaled US$1.4 billion in gross income.[17]

In 2007, Domino's introduced its Veterans and Delivering the Dream franchising programs and also rolled out its online and mobile ordering sites.[6]

In 2009, Domino's made some major changes to its menu, including the addition of oven baked sandwiches, bread-bowl pasta dishes and Chocolate Lava Crunch Cakes. During the same year, they also introduced the Pizza Tracker, an online application that allows customers to view the status of their order in a simulated "real time" progress bar. In addition, the first Domino's with a dining room opened in Albemarle, North Carolina, giving the customers the option to either eat in or take their pizza home. In April 2009, 2 employees posted a disgusting video on online video sharing website YouTube. They sneezed in their oven baked sandwich and hid the boogers under the the melted cheese. The two workers were arrested and the store shut down.[citation needed]

In 2010 the company made noteworthy changes in the dough, sauce and cheese used in the production of their pizzas. They began an advertising campaign admitting to earlier problems with the public perception of their product due to issues of taste. The company has also appointed a new CEO, Patrick Doyle after 11-year CEO David Brandon resigned to become the next athletic director at the University of Michigan.[18]

Corporate governance

Domino's management is led by J. Patrick Doyle, CEO from March 2010 and formerly president of Domino's USA. Previous chief executive David Brandon, made athletic director of the University of Michigan in January 2010, remains chairman.[19] Among 11 executive vice presidents are Wendy Beck, CFO; Asi Sheikh, Team USA; Scott Hinshaw, Franchise Operations and Development; and Kenneth Rollin, General Counsel.[20] Domino's operations are overseen by a board of directors led by Brandon. Other members of the board are Andrew Balson, Diana Cantor, Mark Nunnelly, Robert Rosenberg and Bud Hamilton.[21]

Advertising and sponsorship

In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid. That concept was created by Group 243 Inc. who then hired Will Vinton Studios to produce the television commercials that they created. The catch phrase associated with the commercials was "Avoid the Noid."

Due to a glitch on the Domino's website, the company gave away nearly 11,000 free medium pizzas in March 2009. The company had planned the campaign for December 2008 but dropped the idea and never promoted it. The code was never deactivated though and resulted in the free giveaway of the pizzas across the United States after someone discovered the promotion on the website by typing in the word "bailout" as the promotion code and then shared it with others on the Internet. Domino's deactivated the code on the morning of Tuesday, March 31, 2009 and promised to reimburse store owners for the pizzas.[22]

Since 2005, the voice of Domino's Pizza's national phone ordering service 1-800-DOMINOS has been Kevin Railsback.[23]

Domino's sponsored CART's Doug Shierson Racing, which was driven by Arie Luyendyk, and the team won the 1990 Indianapolis 500.

30 minute guarantee

Starting in 1973, Domino's Pizza had a guarantee that customers would receive their pizzas within 30 minutes of ordering, or they would receive the pizzas free. The guarantee was reduced to $3 off in the mid 1980s. In 1992, the company settled a lawsuit brought by the family of an Indiana woman who had been killed by a Domino's delivery driver, paying the family US $2.8 million. In 1993, Domino's settled another lawsuit, this one brought by a woman who was injured when a Domino's delivery driver ran a red light and collided with her vehicle. The woman was paid nearly US $80 million. The guarantee was dropped that same year because of the "public perception of reckless driving and irresponsibility", according to Monaghan.[24]

In December 2007 Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge but stopping short of promising delivery in a half hour.[25]

International operations

Map showing Domino's Pizza's global locations. Domino's Pizza is available in more than 60 countries.[26][27] The rights to own, operate and franchise branches of the chain in Australia, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco are currently owned by Domino's Pizza Enterprises, having been sold off by the parent company between 1993 and 2007. The master franchises for the UK and Ireland were purchased by Domino's Pizza Group (now publicly traded as Domino's Pizza UK & IRL) in 1993.[28]

Dominos restaurant in Oaxaca de Juarez, Oaxaca, Mexico
Domino's coloured motorcycles used for home delivery in Goa, India

See also


  1. ^ "Domino's upgrades its pizza". Asbury Park Press. 5 January 201. Retrieved 19 January 2010. 
  2. ^ Morningstar, Inc... "Domino's Pizza, Inc. (DPZ)". Yahoo! Finance. Yahoo!. Retrieved 19 January 2010. 
  3. ^ "Find a Domino's - International". Domino's IP Holder LLC. 2008. Retrieved 19 January 2010. 
  4. ^ Boyer, Peter J. (19 February 2007). "The Deliverer". The New Yorker. Retrieved 31 August 2009. 
  5. ^ a b c "Our Heritage". Domino's Pizza, Inc.. 2008. Retrieved 31 August 2009. 
  6. ^ a b "Domino's Pizza, Inc.". Datamonitor Company Profiles. Datamonitor. 12 November 2008. Retrieved 31 August 2009. 
  7. ^ "AMSTAR CORPORATION, Plaintiff-Appellee, v. DOMINO'S PIZZA, INC. and Atlanta Pizza, Inc., Pizza Enterprises, Inc. and Pizza Services, Inc., Hanna Creative Enterprises, Inc., Defendants-Appellants.". United States Court of Appeals for the Fifth Circuit. 2 May 1980. Retrieved 31 August 2009. 
  8. ^ "Domino's Pizza delivers 100th store". The Toronto Star. 27 May 1988. "The opening coincides with the fifth anniversary of Domino's Pizza of Canada, which established its first outlet in Winnipeg on May 13, 1983." 
  9. ^ "Domino's Founder to Retire, Sell Stake". Los Angeles Time. 26 September 1998. Retrieved 31 August 2009. 
  10. ^ Domino's Pizza, Inc. (2008). "David A. Brandon Biography". Press release. Retrieved 31 August 2009. 
  11. ^ White, Jeremy (June 2003). "Top Honors: Domino's is our 2003 Chain of the Year". Pizza Today: p. 30. 
  12. ^ The Auto Channel (13 February 2003). "Oh Yeah! Domino's Becomes the Official Pizza of NASCAR -- A Grit Pizza?". Press release. Retrieved 31 August 2009. 
  13. ^ "Domino's Pizza, Inc.". New York Stock Exchange. 2009. Retrieved 31 August 2009. 
  14. ^ "2007 St. Jude Thanks and Giving Campaign". Domino's Pizza, Inc.. 2007.'s+Cares/St.+Jude+Children's+Research+Hospital/. Retrieved 31 August 2009. 
  15. ^ "Domino's Pizza Delivers 8,000th Store". QSR Magazine. 27 January 2006. 
  16. ^ "Raking in the Dough". The Indpenendent (Ireland). 4 August 2006. Retrieved 31 August 2009. 
  17. ^ Domino's Pizza, Inc (23 February 2007). "Domino’s Pizza Announces 2006 Financial Results". Press release. Retrieved 31 August 2009. 
  18. ^ "Domino's delivers new CEO and image". 15 January 2010. 
  19. ^ Nathan Bomey (5 January 2010). "J. Patrick Doyle named CEO of Domino's Pizza as David Brandon becomes University of Michigan athletic director". 
  20. ^ "Domino's Investor Relations - Management". Domino's Pizza. 2010. Retrieved 4 March 2010. 
  21. ^ "Domino's Investor Relations - Board of Directors". 2010. Retrieved 4 March 2010. 
  22. ^ Shebar, Alex (2 April 2009). Free pizza deal was tasty accident. 
  23. ^ Miramonte Mirador, April/May 2005 Issue, Page 12
  24. ^ "End of Domino's Pizza Delivery Guarantee". The Urban Legends Reference Library. Accessed May 30, 2008
  25. ^ Adamy, Janet (17 December 2007). "Will a Twist on an Old Vow Deliver for Domino's Pizza?". Wall Street Journal. Retrieved 16 July 2009. 
  26. ^ Find a Domino's - International
  27. ^ - Domino's Around the World
  28. ^ Litterick, David (February 23, 2008). "Colin Halpern sells £4 m slice of Domino's Pizza". The Daily Telegraph. Retrieved 2008-06-22. 

External links

Simple English

Domino's Pizza is a pizza delivery company located in the United States. It is the second biggest pizza company in the United States. They currently have 9000 stores worldwide[1]. Domino's menu has pizza, pasta, oven-baked sandwiches, wings, boneless chicken, salads, breadsticks, cheesesticks, and a variety of desserts.


  1. Morningstar, Inc... "Domino's Pizza, Inc. (DPZ)". Yahoo! Finance. Yahoo!. Retrieved 19 January 2010. 


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