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Attash Durrani (Urdu: عطش درانی) (b. 1952) is a Pakistani Linguist, writer, researcher, theorist, and scholar of Urdu language, Literature, Education, Informatics and Literacy. Dr. Attash Durrani did his Ph.D. in Urdu Terminology in 1991 from University Oriental College,University of the Punjab. He is currently Project Director, Center of Excellence for Urdu Informatics in National Language Authority,Islamabad, Pakistan.<ref> Centre for Exellence for Urdu Informatics </ref> His major contributions include development of Urdu Terminology, Pakistani Urdu, Urdu Research, Urdu Code Plate, Urdu Keyboard, Collation Order of Urdu, and Transliteration of Urdu for Computers, Urdu Localization /Translation for Microsoft Windows/Office, Pak Nastaleeq Font and now Urdu Data Base ,OCR and Machine Translation in progress. He is also Head of Bureau of Translation, Dictionaries Terminologies at the National Language Authority Pakistan. He had been editor of different journals: Kitab, Maloomat, Sayyarah Digest, Urdu Nama, Taleem-i-Musalsal, Akhbar-e-Urdu,etc.

His famous publications(125 books, 250 papers) are in the fields of Urdu Language and Literature,Pakistani Urdu, Urdu Informatics, Dictionaries and Terminologies, Bibliographies and Encyclopedias etc.<ref> Microsoft Pakistan Developer Conference 2007</ref>

He has also been involved in teaching Official & Business Urdu,research and other subjects such as Philosophy and Psychology of Education at Allama Iqbal Open University,Islamabad , Institute of Education and Research , Punjab University, Lahore and Rawalpindi College of Education,Rawalpindi.

Dr. Durrani is also responsible for Curriculum Development in Urdu , Literacy, Informatics ; Development of Urdu Literacy Primers for Punjab & NWFP Govts. as UNESCO and GTZ expert and Revision of Training Material for Ministry of Education, Islamabad. He is Localization Guru of Pakistan; consultant for different national and international organizations like UNESCO, ESRA, ADB, Microsoft, GTZ , Inksoft etc.; and moderator for Microsoft localization project LIP.

Ghost Characters Theory for Arabic Script and Unicode based Fonts, developed for Unicode Inc. is on his credit<ref> GHOST CHARACTERS THEORY for orthographic representation of the Arabic Block </ref>. A thesis on his contributions for M. Phil. studies is written and submitted in the University of Peshawar, Pakistan.

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