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A Smart ForTwo with advertising.
Mini Coopers with Red Bull advertising are very common.

Driven media (or a Branded vehicle) is the practice of covering or wrapping any vehicle in vibrant, custom designed state of the art vinyl sheets, turning any vehicle into a mobile billboard. The purpose of this is to provide impressionable advertising, creating tremendous value for anyone wanting to take their message right to their audience in places that traditional media outlets cannot reach. This extremely innovative, unique and cost-effective advertising/marketing medium is a relatively unexplored and previously untapped resource. Branded vehicle campaigns do not just blend in to society or go unnoticed like other media outlets have a tendency of doing. Rather they turn heads and create a buzz of excitement everywhere they go.

Popular vehicle choices are the Mini Cooper, Smart ForTwo, Nissan S-Cargo and Myers Motors NmG.

Effectiveness

Outdoor Advertising Magazine said that wrapped vehicles have a 97% recall rate, and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising.[citation needed] 3M has noted that 91% of the target noticed the text and graphics on these wrapped vehicles, with 80% recalling the specific advertisement. Driven media not only gives you a custom designed and vibrantly wrapped vehicle, but gives you a built in brand ambassador, the driver. The vehicle driver becomes a representative of the brand, spreading the word to the people they come in contact with through there daily travels, as well as handing out informational packets, brochures, and coupons to spur interest with traceable results.

References

  • "3M Controltac Plus Graphic Film with Comply Performance Series 180C". 2007-09-19.
  • “Vehicle wraps bring in the bucks” Arizona Republic (09/08)
  • “Your Ad Here, on My S.U.V.? And You’ll Pay?” NY Times (08/07)
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