Ecchi (or Etchi, from the Japanese エッチ ecchi) is derived from a Japanese word meaning "lewd", "sexy", or "lascivious" when used as an adjective, or sexual intercourse when used as a noun.
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The origin of the term ecchi is uncertain. Ecchi in Japanese is attached to the Japanese pronunciation of the Roman letter "H" which is the first letter in the Japanese word "Hentai", which may be backronym.
The word sekkusu is also used in Japan for sex, and Japanese native words for sex (such as 性交 seikō) are often replaced by words of foreign origin such as sekkusu or neologisms such as ecchi. The nuance of ecchi varies with context, but in general the word itself is comparable to the English words "naughty" or "dirty" (when used as an adjective). The prefix "H-" is sometimes used to refer to pornographic genres: H-anime, H-manga, etc. It is the English-equivalent to "X" for "X-rated" or "XXX".
In English, the word is often used in the context of manga and anime. The term ecchi is applied to anime or manga that has vague sexual content (such as skimpy clothing, partial or full nudity), but does not show sexual intercourse, making it the manga equivalent of a PG-13 rated movie. Ecchi has historically often been used as a synonym of hentai, presumably due to confusion of the two; thus it can carry different connotations than allowed for by the original Japanese. In recent years, however, its use by English-speakers has largely realigned with the Japanese meaning — although H has become a completely separate term, inclusive of all of the above.
The ecchi art style is loosely comparable to pin-up girl artwork, as well as to provocative fantasy and comic book art in the United States and other countries. Typical features include:
Ecchi (or Etchi, from the Japanese エッチ etchi)comes from the Japanese word meaning "lewd", "sexy", "pervert", or "naughty" when used as an adjective, or it can mean to have sexual intercourse when it is used as a verb or noun. The English use of this word is usually used in manga and anime and it is used when the anime or manga has sexual content, such as skimpy clothing or partial or full nudity, but does not show sexual intercourse.
Ecchi anime usually contains a lot of fan service or nudity, sometimes both. Ecchi anime is also sometimes filled with innuendo and sexual humor. Ecchi anime doesn’t show sex, at least not in a graphical way. Ecchi anime is more similar to an R rated movie with a lot of sexual overtones, such as American Pie.
It would seem that ecchi is similar to hentai, though it doesn’t go as far. There is a possibility that the term itself comes from the word hentai, but the origins are unclear. A literal translation of ecchi means “h”.
A character in anime is often called ecchi, or even hentai, when he is perceived as being a pervert. In an anime like Love Hina it’s usually because of a comedic mistake or blunder.
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