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Edgar's fall: Wikis


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Edgar's fall (La caída de Edgar) is a video that was uploaded to YouTube in March 2006 from México. This internet meme has been one of the most popular videos in YouTube, with 16,862,677 viewings as of December 12, 2009.



The video features a young Mexican kid named Edgar and his cousin Fernando hiking in a ranch near their home town of Monterrey. The video starts with Edgar being afraid of trying to cross a small stream using two long branches as a bridge. Soon after Edgar starts crossing, Fernando starts moving one of the branches, making Edgar curse angrily with a Mexican "norteño" (northern) accent until he finally loses his balance, plunges into the stream and curses even more as he emerges from the water. [1]

Impact on Mexico's popular media

Edgar's fall was the subject of much media exposure in México which included newspapers and the clip being shown on the TV news.

There are ringtones, games, parodies, remixes and even a web page where Edgar is proposed for Mexico's presidency. There are over 20 versions of the video including Star Wars, Mario Bros, Street Fighter, Counter Strike, Naruto and Pokémon. Some publicity campaigns have made use of the video without worries of copyright issues, for example Nike's Joga Bonito campaign. Edgar has also gained other media exposure, appearing on TV shows and in newspapers. [2]


Edgar's Revenge

In 2007, Edgar, Fernando and the cameraman that participated in this video made a commercial called La Venganza de Edgar (Edgar's Revenge) for a Mexican cookie company, Gamesa. The commercial, which has become a viral video, parodies the situation seen in the original video. Instead of Edgar falling in the river, he screams "Guardias!", and suddenly Roman soldiers appear, to the shock of Fernando. Edgar orders the Roman guards to throw Fernando in the water by saying, "Al río, güey", and despite Fernando's protests they do so. At Edgar's command, the cameraman is also thrown into the water.[3] The video was made by Gamesa's ad agency in Mexico, Olabuenaga Chemistri and was aired for a short period of time.

This series of commercials advertises a brand of cookies called Emperador (Emperor); they show people acting like they were a Roman Emperor, calling their guards to turn things in their favor.

YouTube México

In 2007, YouTube launched the Mexican version of its website, with content oriented to Mexican audiences. During the launch, Edgar was present with Coyoacán Joe where he filmed a welcome video for YouTube México.[4]


External links


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