The Edmonds Cookery Book is the quintessential guide to traditional New Zealand cuisine. It was first published as The Sure to Rise Cookery Book in 1907 [1] as a marketing tool by a manufacturer of baking powder, but it is now known as a Kiwi icon. (Edmonds has since become a brand within Goodman Fielder.) The front cover shows the old factory on Ferry Road in Linwood, Christchurch (since demolished) and their slogan "Sure to Rise". Only two copies of the first edition are known to survive. [1] The cookbook has gone through many editions in its 90-year history. In 1955, a "De Luxe" edition was introduced, and had gone through 57 reprints by 2006 [2]
The book has been described as 'as much a part of New Zealand kitchens as a stove and knife', and that at one time it was 'sent unsolicited to every newly engaged couple in New Zealand.'[3]
Edmonds recipe books have sold over 3,000,000 copies. It remains New Zealand's fastest selling book with over 200,000 copies sold in one year.
   | third (1914) edition of the Edmonds "Sure to Rise" cookbook online - The 'Sure to Rise' Cookery Book | NZETC |
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