From Wikipedia, the free encyclopedia
Embassy is a brand of cigarettes from Imperial
Tobacco. First sold in 1914 and relaunched as a coupon brand in
1962, in 1976 they were invited to sponsor the World
Snooker Championships, which they did from then until 2005 at
which time they had to pull out due to the UK government's ban on tobacco
sponsorship.[1][2][3]
When the Embassy brand was launched, more effort was put into
developing and launching it than any other previous cigarette
brand.[4]
Embassy Filter was introduced in 1962 by the late 1960s was the
most popular brand of cigarette in the UK, taking 24% of the market
in 1968.[5]
In 2001, Embassy No. 1 had a 3.1% share of the UK licit
cigarette market, and an estimated 4.8% share of the illicit market
(based on seizures).[6] In
2004, Embassy accounted for 24% of the premium segment of the UK
market.[7]
Former snooker world champion Alex Higgins sued the makers of Embassy in
1999, claiming that the encouragement from the sponsors to smoke
Embassy cigarettes, and the free cigarettes given to players had
contributed to him contracting throat cancer.[8]
Current UK
Brands
- Regal,
- Regal King Size,
- Embassy Mild/Blue,
- Embassy Filter,
- Embassy Number 1,
Discontinued UK Brands
- Regal Mild,
- Regal 100s,
- Belair Menthol,
- Embassy Envoy,
- Embassy Gold,
- Embassy Number 3,
- Embassy Number 5,
- Embassy Number 3 Extra Mild,
- Embassy Number 5 Extra Mild,
- Embassy Extra Mild,
- Embassy Number 1 Extra Mild,
- Embassy Premier with NSM (New Smoking Mixture)
References
- ^
"History", Imperial
Tobacco
- ^
"Snooker hunts replacement for
Embassy", Marketing Week, 14 April 2005
- ^
Harrison, Shirley (2000) Public Relations: An
Introduction, 2nd edition, Cengage Learning EMEA, ISBN
9781861525475, p.152
- ^
B. W. E. Alford (2006) WD & HO Wills and the Development of
the UK Tobacco Industry, 1786-1965, Taylor & Francis, ISBN
9780415377997
- ^
"Smoking and the 70s",
RetroWow
- ^
"Select Committee on Public
Accounts Minutes of Evidence: APPENDIX 3 - Supplementary memorandum
submitted by HM Customs and Excise", House of Commons - Public
Accounts - Minutes of Evidence
- ^
Emily Paersch "Finding the right balance,
Tobacco Journal
- ^
Gentleman, Amelia (1999) "Snooker star sues tobacco
firms", The
Guardian, 27 July 1999
External
links