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Emily the Strange (sometimes written as Emily Strange) is a fictional counterculture character by Rob Reger and his company Cosmic Debris Etc. Inc.
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She first appeared on a sticker distributed at concerts, record stores and skate shops to promote Cosmic Debris, the clothing line founded by artist and skateboarder Rob Reger, racecar driver Matt Reed and Nathan Carrico, who designed Emily in 1991 for Santa Cruz Skateboards in Santa Cruz, California.
Cosmic Debris has opened four Emily the Strange flagship stores to date (Taiwan, Taipei, Hong Kong and Greece), with plans to open Emily the Strange retail stores in the Americas in the next two years.
The Emily the Strange franchise has a considerable merchandising catalog, including clothing, stationery, stickers and fashion accessories. All of the products feature Emily's distinctive appearance and frequently feature one of her famous sayings like "Get Lost," "Be All You Can't Be," and "Wish You Weren't Here").
Co-branding alliances and partnership partnerships have included Jones Soda, Gibson Guitars and Manic Panic (hair coloring, nail polishes and colorful extensions).
Emily the Strange is published in several formats by world renowned publishers including Chronicle Books, Dark Horse Comics and, most recently, HarperCollins.
The Chronicle Books hardback graphic novellas include:
In 2005, the first two issues of the comic book series were released by Dark Horse Comics. "The Boring Issue" (#1) and "The Lost Issue" (#2). "The Dark Issue" (#3) were published in 2006. The collected edition of the first three comic books ("Emily the Strange: Lost, Dark, and Bored") was published in November 2006. "The Rock Issue" (#4) was published in 2007. An ongoing monthly, standard length series has been published since March 2008.
Dark Horse comics announced the publication of "The Art of Emily Volume One"[2], the first collection of images showing the wide and inspired range of artistic styles and mediums that have been used to create the world of Emily the Strange. Silk-screened vinyl skateboard stickers to custom rock-and-roll album art, large-scale psychedelic paintings, and intricate Mongolian paper cutting, the fantastic and artful imaginings of Rob Reger, Buzz Parker, and a large number of collaborators.
Since 2008 Emily the Strange is published in France by Soleil Productions.
In October 2007, it was first announced that four young adult novels based on the Emily the Strange character will be published by HarperCollins. They will be co-written by Rob Reger and Jessica Gruner. [1]
The first HarperCollins novel, Emily the Strange: The Lost Days, was released in June, 2009. Written in a diary format, “Emily the Strange: The Lost Days,” opens with Emily attempting to recover her memory and regain her sense of style. Co-Author, Rob Reger says the book maps new territory inside the mind of his popular character. “In the past, it’s been us describing her,” he says. “This is the first time anybody gets to hear how she talks to herself and her cats.” [3].
The next book in HarperCollins' four book series, "Emily the Strange: Stranger and Stranger", will be released in March, 2010.
Emily the Strange has been a popular apparel and accessories label for nearly 15 years, with sales in Department Stores, Specialty Boutiques and other trendy retailers throughout the world. Products are also sold on the brand's official website[4]
In July/August 2003 V magazine ran a double page spread of clothing inspired by the character, created by Chanel, Gautier, Helmut Lang, Marc Jacobs, and others.[2] Emily has been shown in Vanilla Sky and on MADtv. Celebrities including Julia Roberts, Britney Spears, and Björk have all worn the brand. Epiphone have created an Emily Strange themed SG guitar, based on a Gibson 310 Custom.[3]
An Emily the Strange feature film has been optioned by Mike Richardson, of Dark Horse Entertainment, as producer.[4] A release date has not yet been granted to the film, but it is in active development with Universal Pictures attached for distribution.
The very first Emily the Strange illustration dates from 1991, but the 1978 children's book Nate the Great and the Lost List features a very similar illustration of a young girl named Rosamond. She also has long black hair and is frequently accompanied by her black cats. When Rosamond is introduced she wears a short dress and white Mary Jane shoes, similar to Emily, and in a similar pose.[5]
This illustration is accompanied by the text, "Rosamond did not look hungry or sleepy. She looked like she always looks. Strange." The first Emily the Strange design by Cosmic Debris says: "Emily did not look tired or happy. She looked like she always looks. Strange."
When Rosamond's creators, Marjorie Sharmat and Marc Simont, allegedly began contacting companies who had contracts related to Emily the Strange and urged them to drop their relationships with Cosmic Debris, Cosmic Debris sued Sharmat and Simont. Sharmat and Simont counter-sued. [6] "Emily the Strange, like Rosamond, is a young girl in a short dress, black tights, and Mary Jane shoes. Emily, like Rosamond, has long dark hair with square-cut bangs. Emily, like Rosamond, is typically attended by four black cats. Emily, like Rosamond, is described as being strange and has a fascination with dark themes," alleged the complaint.
Cosmic Debris contended that Emily and Rosamond both drew from a tradition of similar characters including Vampira and Wednesday Addams, and argued that while the text of the initial Emily illustration was nearly identical with Sharmat's text, that illustration had been withdrawn in 1998 and the statute of limitations had therefore run out. [7]
On August 12, 2009, creator of Emily the Strange and the creators of Nate the Great jointly announced an agreement resolving all disputes between them. Each side agreed to give up all claims against the other as part of their settlement. "We recognize that Emily and Rosamond are both unique and original characters, and we are pleased that we were able to resolve this dispute," said Marjorie Sharmat and Marc Simont. "We wish Rob, Cosmic Debris, Emily and her fans all the very best."[8]
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