Encore (TV network): Wikis

  

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Encore
Encore.svg
Launched April 1, 1991
Owned by Liberty Starz
Picture format 480i (SDTV)
1080i (HDTV)
Country United States
Broadcast area Nationwide
Headquarters Englewood, Colorado
Sister channel(s) Starz
MoviePlex
Website Encore official site
Availability
Satellite
DirecTV 526 Encore (east)
527 Encore (west)
528 Encore Love
529 Encore Westerns
530 Encore Mystery
531 Encore Drama
532 Encore Action
533 Encore WAM
1526 Encore On Demand
Dish Network 340 Encore (east)
341 Encore (west)
342 Encore Westerns
343 Encore Action
344 Encore Mystery
345 Encore Drama
346 Encore Love
347 Encore WAM
Cable
Available on most cable systems Check local listings for channels
IPTV
Verizon FiOs See List of Verizon FiOS channels
AT&T U-verse See AT&T U-verse channel lineup

Encore is a US premium television channel featuring mainly past and present blockbuster motion pictures. It is owned by Liberty Starz.

As of December 2008, Encore's programming is available to 31.7 million subscribers in the United States, which is larger than Starz's subscriber base of 17.7 million subscribers[1], due to Encore's penetration via subscribers of Starz and digital cable and satellite providers that offer Encore and its multiplex channels under a separate package from Starz. As such, satellite and some cable providers will sell Encore to non-Starz subscribers, though the two channels are typically sold as a package.

Contents

History

Encore was launched on April 1, 1991, primarily on TCI cable systems (both it and Liberty Media were controlled by John Malone). Initially, the channel's focus was on movies made primarily in the 1960s, 1970s, and 1980s, and was formatted similarly to American Movie Classics, with hosted introductions to the movies.

Junctions on Encore were quite lively, consisting less of promotions and more of trivia and nostalgia, fitting in with Encore's motto "The Movies of Your Life." There was even a segment that let viewers know the movies that were playing on the other premium channel. As the channel aged, it adopted a more conventional presentation style, and in 1999 the channel shifted its focus to hit movies, primarily recent ones but with notable classics mixed in as well. Encore used to identify itself as guaranteeing to air a great movie every night.

On November 19, 2009, Liberty Media spun off Starz and Encore into a new company called Liberty Starz.

Encore Multiplex

Encore operates seven multiplex channels, an additional channel carrying programming from the Encore multiplex channels, a video-on-demand service, and a high definition simulcast channel:

  • Encore: the main "flagship" feed; blockbuster movies, first-run films and some anime films.
  • Encore Action: Action movies, martial arts films and anime, formerly Action
  • Encore Drama: Powerful stories, movies that are based on true events and historical retrospectives, formerly True Stories
  • Encore Love: Love stories and romance flicks, formerly Love Stories
  • Encore Mystery: Mystery and suspense films as well as detective movies & series, film noir and neo noir, formerly Mystery
  • Encore Wam: Targeted at teens, features films and series for young audiences, including family movies and family anime, formerly WAM! America's Kidz Network
  • Encore Westerns: Western movies and popular series from classics to contemporary favorites, the only Encore channel currently airing series programming (in this case, classic western series), formerly Westerns

On February 1, 1994, Encore launched the industry's first "themed" extension—seven additional channels that each focused on a specific genre. Initially, this was to be six channels, but Encore decided to launch its own competitor to HBO and Showtime, dubbed Starz!, acquiring the rights to first-run Universal Studios films.

In 1996, Encore abandoned the numbering system for most of its channels, using the tagline "an encore network" instead until the early 2000s. For some affiliates, the notable exception was Starz!, which continued to use "Encore 8" branding in its main idents and movie openers until 2002, even as Starz! was long-since separated entirely from the Encore brand and by that time, given its own family of channels. On March 28, 2005, the entire Multiplex was revamped to bring the individual channels back in line with the overall Encore brand, due to focus tests that revealed that viewers did not know the themed channels were part of the Encore channel. Three Encore channels changed their names as well: True Stories became Encore Drama, Love Stories became Encore Love, and WAM!: America's Kidz Network became simply Encore Wam.

The Multiplex has been given several names over the years, including "Encore Multiplex", "Encore Movie Networks", "Starz Encore Super Pak", and "Starz Super Pak". It now has no "official" name, and viewers are simply told they are watching "one of the seven Encore channels", though some affiliates brand it the "Encore Movie Pak".

An unofficial name for the entire collection of Starz and Encore channels is the Starz Moviepack, a name used for the package by Dish Network and "Starz Super Pak" still remains in use by some others.

Other Encore services

Starz Entertainment operates a channel called MoviePlex that highlights offerings from the Encore multiplex channels—spotlighting a different one each day of the week. It is basically an ongoing "free postview" for interested Encore subscribers. Movieplex underwent a rebrand earlier in the year and added two additional channels of its own, IndiePlex and RetroPlex (which has a similar format to the pre-1999 Encore, though with much older content). While the two new channels have their own independent schedules, MoviePlex continues to feature its "free postview" format. The channel is not available on certain cable systems or on DirecTV and Dish Network.

Encore also launched its own on demand service around the end of 2005, to complement Starz On Demand.

Encore HD

Encore HD is a 1080i high definition simulcast of the East Coast feed of the flagship Encore channel. It was originally launched in 2003 and was shut down after the channel's 2006 rebrand, but was relaunched in 2008. It is currently carried nationally by Dish Network and regionally by Verizon FiOS, AT&T U-Verse, Comcast, Time Warner Cable, Cablevision and Insight Communications. The West Coast feed will launch in HD in early to mid 2010. [2]

Unlike sister service Starz and all other premium channels (Epix being a minor exception since it is a single channel service and only the main feed is available in HD), none of Encore's multiplex channels are available in HD.

Branding

Encore's signature logo is a starburst mark. In the original logo, the mark was contained within the "O" of the channel's name - it was then revamped into a box design for the channel's 1994 rebrand. The logo was simplified for the 1999 rebrand, removing the box design and turning the starburst into a line artwork above the "encore" text; the basic design was carried over in the 2005 revamp.

Movie library

Since Encore's company, Starz Entertainment, has exclusive first-run output deals with Sony (through affiliates Columbia, Revolution Studios, and Sony Pictures Classics), Disney (and its various affiliate studios), and old deals with Universal and New Line that have extended windows of content still yet to air, sub-runs of the studios' movies during Starz's term of license appear on Encore and its sister channels, in addition to continuing showings on Starz.

Current announcers

An announcer that announced for USA Network from 1996 to 2005 is the current announcer for most of Encore's promos and rating bumpers for Encore, Encore Drama where the announcer says "The following presentation is rated (rating).", Encore Action where the announcer says "The following is rated (rating).", and Encore Wam. On most Encore channels, the announcer says "The following feature is rated (rating)." Encore had two different announcers, another male announcer for Encore Mystery and a female announcer for Encore Love.

See also

References

External links








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