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Type Joint venture
Founded January 2006
Key people Chris Mansolillo
Jake Steinfeld
Industry Video on demand
Owner Comcast
Time Warner Cable
New Balance
Jake Steinfeld
Employees 8 (2009)
Slogan Fitness anywhere anytime

ExerciseTV is a United States television network broadcast on digital cable.[1] It is free and has video-on-demand (VOD) systems.[2][3] The network receives around eight million views every month.[2]

ExerciseTV workouts ranging from cardio and abs to yoga, pilates and personal training.[4]


Launched in January 2006,[5] ExerciseTV was founded by Jake Steinfeld and created by Comcast.[6][3] ExerciseTV is currently available in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications.[1] The network is managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners.

ExerciseTV is a joint venture between Comcast, Time Warner Cable, New Balance and Jake Steinfeld of Body by Jake.[7]


  1. ^ a b "Coke to sponsor ExerciseTV". Atlanta Business Journals (American City Business Journals). 2007-12-28. Retrieved 17 April 2009.  
  2. ^ a b Athavaley, Anjali (2009-04-16). "Lean Times Bring Workouts Home". The Wall Street Journal (Dow Jones & Company). Retrieved 17 April 2009.  
  3. ^ a b "Comcast's ABQ customers workin' out to ExerciseTV". New Mexico Business Weekly (American City Business Journals). 2008-02-28. Retrieved 17 April 2009.  
  4. ^ Stein, Anne E (2007-01-07). "The ups and downs of ExerciseTV". Chicago Tribune (Tribune Company). Retrieved 17 April 2009.  
  5. ^ "Comcast, Time Warner Launch ExerciseTV". Los Angeles Times (Tribune Company). 2006-01-19. Retrieved 17 April 2009.  
  6. ^ "A New Balance for ads, programs: Commercials are interlaced with Comcast's new exercise channel.". The Philadelphia Inquirer (Philadelphia Media Holdings LLC). 2006-01-18. Retrieved 17 April 2009.  
  7. ^ Lieberman, David (2006-01-17). "VOD offers new way to work out". USA Today (Gannett Company). Retrieved 17 April 2009.  

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