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FX
FX 2008 logo.svg
Launched June 1, 1994
Owned by Fox Entertainment Group
Slogan There Is No Box
Headquarters New York City
Formerly called fX, FX: Fox Gone Cable
Website fxnetworks.com
Availability
Satellite
Dish Network Channel 136, 878
Directv (Latinamerica) Channel 217
Indovision (Indonesia) Channel 159
TrueVisions (Thailand) Channel 7
Aora TV (Indonesia) Channel 304
NOVA Greece (Greece) Channel 206
Cable
Available on many cable systems Check local listings for channels
SkyCable (Philippines) Channel 156
StarHub TV (Singapore) Channel 87
IPTV
now TV (Hong Kong) Channel 524
Cytavision (Cyprus) Channel 13
Conn-x TV (Greece) Channel 12
True IPTV (Thailand) Channel 7

FX (standing for Fox extended) is the name of a number of related subscription TV channels owned by News Corporation's Fox Entertainment Group. The network's most popular original shows are The Shield, Nip/Tuck, Rescue Me, Damages and Sons of Anarchy, as well as the comedy It's Always Sunny in Philadelphia. The network mainly airs re-runs originally broadcast on Fox in the 1990s and 2000s.

Contents

Programming

History

1994–1997

fX logo used from June 1, 1994 to mid-1997

The first fX channel was launched in the United States on June 1, 1994. Broadcasting from a large "apartment" in Manhattan's Flatiron District, fX ushered in a new era of interactive television, but did not exist long enough to see the eventual success of such interactivity. The network centered around original programming, broadcast live every day from the "fX Apartment", and rebroadcasts of kitschy shows from the 1960s, 1970s, and 1980s such as Batman, Wonder Woman, Nanny and the Professor, and The Green Hornet.

fX had two taglines: "TV Made Fresh Daily" and "The World's First Living Television Network".[1] The "f" was lower-case to portray a type of relaxed friendliness. The stylized "X" represented the network's roots: the crossing searchlights of the 20th Century Fox logo.

The live shows were mostly focused one topic. Shows included Personal fX (collectibles), The Pet Department (pets), Under Scrutiny with Jane Wallace (news), and Sound fX (music). The network's flagship show, Breakfast Time (hosted by Laurie Hibberd and Tom Bergeron), was formatted like an informal magazine show, and was an Americanized version of Great Britain's The Big Breakfast. Breakfast Time and Personal fX would regularly feature the network's "roving reporters" visiting unique places around America. Suzanne Whang (now of HGTV), John Burke (now of E!) and Phil Keoghan (now of CBS's The Amazing Race) were some of the roving reporters.

The network prided itself on its interactivity with viewers. fX, in 1994, was an early adopter of the Internet, embracing e-mail and the World Wide Web as methods of feedback. Most of the shows would feature instant responses to e-mailed questions, and one show, Backchat (hosted by Survivor host Jeff Probst), was exclusively devoted to responding to viewer mail, whether e-mailed or mailed traditionally. Select viewers were allowed to spend a day at the "apartment" and take part in all of the network's shows.

fX's viewer base was very loyal, but the budget was simply too high for the clearance the network was receiving. Ironically, the first incarnation of fX was not even available on the local cable system in New York City, where programming originated. During the time the network launched in the mid-1990s, cable systems around the United States were upgrading their infrastructures to increase channel capacity and were not regularly adding channels until these upgrades were complete. The same problem plagued Fox News Channel around its early 1996 launch.

The live shows gradually disappeared one by one until only Personal fX remained. Breakfast Time was moved to the FOX network and renamed FOX After Breakfast in mid-1996. It underwent several format changes and never found a substantial audience, thus it was canceled less than a year later. Eventually, all live programming with the exception of Personal fX was dropped and the network focused entirely on its classic television shows until its relaunch in mid-1997. Personal fX remained on the refocused FX until May 1, 1998.

FX vacated the "apartment" in the summer of 1998 and the network's operations were streamlined with the other Fox-owned cable networks.

1997–2001

FX logo used from mid-1997 until December 18, 2007. The lime green coloring was added in 2004 during an image campaign. A red version of this logo is still used by FX (UK)

fX was relaunched as "FX: Fox Gone Cable"[2] in early 1997, targeting men aged 18 to 49. The network became known for original drama series and NASCAR programming.

During the first few years after its relaunch, FX was known for little else than airing reruns of such Fox shows as The X-Files and Married... with Children, as well as 20th Century Fox shows such as M*A*S*H and Buffy the Vampire Slayer. Soon after its relaunch, the tagline "Fox Gone Cable" was dropped. When the cable reruns of Ally McBeal and The Practice fumbled in primetime, FX predominantly ran movies in their more high-profile time periods.

After obtaining the spring broadcast rights to NASCAR, Fox Sports announced that for their inaugural 2001 season, FX would serve as their cable partner. This meant that FX would cover several races in the series then known as the Busch Series and Winston Cup (including the All-Star Race), as well as select qualifying and final practice sessions. The move was meant to promote the network and cause NASCAR fans to contact their cable providers to add the channel to their line-up. In 2002, network president Peter Liguori praised NASCAR for increasing the number of available homes from 58.5 million to 76.6 million.[3]

fX aired numerous Major League Baseball games on Saturday nights in 2001, including Cal Ripken, Jr.'s final game at Camden Yards.

2002–2007

In recent years, however, the network has emerged as a major force in original cable programming, gaining both acclaim and notoriety for edgy dramas. This began in 2002 with the release of its breakout hit, police drama The Shield. This trend continued the following year with Nip/Tuck, a drama about two plastic surgeons in Los Angeles (originally set in Miami, Florida), and the Denis Leary-helmed Rescue Me, about FDNY firemen and their lives and in 2007 with Dirt, a show starring Courteney Cox about a ruthless tabloid editor who seeks out the truth. Unlike many broadcast networks, FX is willing to take risks with their programming and push the envelope of what can be shown on television, having high, TV-MA ratings. Opinions on these shows are mixed. Some organizations, like the Parents Television Council and American Family Association, have asked advertisers to boycott these shows due to their graphic content.[4][5] However, the shows are also critically acclaimed for their strong storylines and characters.

Capitalizing on the success of the hit documentary Super Size Me, creator Morgan Spurlock launched a new series, 30 Days, on FX in June 2005. The series puts its subjects in situations uncomfortable to them for 30 days, such as making millionaires work for minimum wage, and having Christians live in a Muslim community.

In the summer of 2005, FX debuted two new comedy series, Starved, about the daily lives of four friends with eating disorders who live in New York, and It's Always Sunny in Philadelphia, about four people who own a bar in the titular city and somehow always wind up having comic misadventures, usually very Politically Incorrect. Both of these shows feature frank sexual dialogue and strong language, pitched as "The Dark Side of Comedy". While Starved gained low ratings and was derided by groups that sought to publicize eating disorders, being canceled after its first season, Sunny quickly became a critics' darling, consistently achieved high ratings and was picked up for a second season within days of its first season finale. An edited version of Sunny was aired by Fox for a three-episode run in the summer of 2006, in an effort to promote it on FX.

In 2006, FX debuted two new series, the reality television show Black. White. and the drama Thief but neither were picked up for a second season. After 2006, FX also no longer broadcast NASCAR, as sister network Speed Channel became the new cable partner for NASCAR on Fox.

Throughout 2007, FX inroduced three new dramas, Dirt starring Courteney Cox, The Riches starring Eddie Izzard and Minnie Driver, and Damages starring Glenn Close and Ted Danson. All three did well in the ratings and were renewed for second seasons.

On October 15, 2007 a high definition feed was launched on DirecTV and many U.S. cable systems.

As of 2008, the channel was available in 90.6 million U.S. homes.

2008-present

In 2008, the network launched a new branding campaign built around the theme There Is No Box, which was influenced by the phrase "outside the box" and refers to how the network's programming goes beyond the box concept, as well as a pun on the network competing against premium channels such as HBO, with its original programming. The network's logo changed on December 18, 2007 and uses only the FX letters for branding by removing the klieg light logo box to the left. The new branding included an advertising campaign, featuring a post-game ad for the network during Fox's coverage of Super Bowl XLII.[6] The song that is used in the promo commercial is "You Give Me Something" by James Morrison.[7]

Over 2008, competition with other cable networks increased, evident in the second season ratings for less successful series, Dirt and The Riches, which had ratings decrease significantly since their first seasons. Some weeks viewers were barely over 1 million. Both shows were cancelled by FX in 2008, and Dharma and Greg, Buffy the Vampire Slayer, Married... with Children and Fear Factor were also removed from the schedule.

In 2008, the network picked up Sons of Anarchy, about a notorious outlaw motorcycle club bent on protecting their sheltered California town from corporate developers and drug dealers. It was created by The Shield executive producer, Kurt Sutter, and premiered in September, coinciding with The Shield's final season. The show was critically and commercially successful, and was renewed for a second season. Other new shows included the Tom Green comedy Testees, which ran from October to December 2008, but was not renewed. Nip/Tuck and Damages began new seasons on the network.

In August 2008, FX launched a new website, making full shows available to view online. As of January 2010, It's Always Sunny in Philadelphia, 30 Days, Sons of Anarchy, and The League are available for viewing through the official FX site.

In 2009, Spin City was removed from the schedule, while a sixth season order of 18 episodes was placed for Rescue Me, even though the fifth season had not premiered at the time.[8]

Also in 2009, the network placed a 13-show order for a new show created by Graham Yost. The Yost project is based on Elmore Leonard's short story "Fire in the Hole." Set in Harlan County, Kentucky, it stars Timothy Olyphant as U.S. Marshal Raylan Givens—a tough, soft-spoken lawman with a rough side—and chronicles his cases and personal life, including unfinished business with an ex-wife and his aging father. Initially titled Fire in the Hole, the show was later announced to be titled Lawman before being renamed Justified. It is set to air in March 2010.[9]

In July 2009, FX ordered three new comedy pilots. Archer is an animated series centering around a spy agency and comes from the co-creator of Frisky Dingo on Adult Swim.[10] The League centers around a fantasy football league and comes from a Seinfeld and Curb Your Enthusiasm veteran.[11] Archer was picked up for 6 episodes, premiering January 14, 2010. Louie will star popular stand-up comedian and writer Louis C.K. and "will blend stand-up material with what Landgraf described as 'extended vignettes' depicting moments from [the comedian's] offstage experiences." [12]

International

Australia

In 1995, fX launched in Australia, featuring classic TV series (often branded as "Golden Years of Television")

fXM was a nightly block of classic 20th Century Fox films, hosted by Bill Collins (often branded as "Bill Collins' Golden Years of Hollywood"). In late 1998 fX became FX, a channel aimed at women, featuring shows such as The View and Donny and Marie. In late 2000, FX was again rebranded, officially becoming "Australia's first TV channel for women". In 2003, it was renamed W. as a way to make this focus more apparent.

Cyprus-Greece

FX launched in Cyprus and in Greece on December 29, 2009.In Greece broadcasts by Conn-x TV and NOVA Greece and in Cyprus by CytaVision and NOVA Cyprus.

Hong Kong

FX is available on Now TV's Channel 524 in Hong Kong

Italy

FX launched the Italian version in Spring of 2006 on SKY Italia Channel 119.

Latin America

The FX Network for Latin America, is intended almost entirely for the male audience, as a counterpart of Fox Life, created for the female viewers. In Brazil it is broadcast mainly by NET TV, TVA and SKY.

Singapore

FX was launched on StarHub TV's Channel 87, on February 1, 2007 at 6:00 A.M. (Singapore Time).

Thailand

FX was launched on True IPTV Channel 7

Philippines

FX is now available on SkyCable Channel 156 for Digital Subscribers.

Malta

FX was launched on November 30, 2009 together with Foxlife. These channels are exculsively available on GO[13].

Malaysia

FX is scheduled to be launched on Astro sometime in the future, along with Fox Crime.

Vietnam

FX was launched on Vietbao CATV's on October 29, 2007 at 12:00 A.M. (Vietnam Time) Channel 33.

Poland

FX was launched in 2009.

Portugal

FX launched on the ZON TVCabo satellite and cable platform in 26th of September 2007, along with Fox Crime. Also available on MEO, AR Telecom and Cabovisão.

Romania

FX was launched in 2008.[citation needed]

India

FX, along with a few more International Fox channels which include Fox Crime and Baby TV was launched on March 25, 2009, after Fox International had received downlink rights from the government of India for these channels on March 12.[14][15] However the channel is now available via Sun Direct TV Channel 54 using the Asian Feed.

Taiwan

FX is available at Chunghwa Telecom IPTV named "MOD" on Channel 87.

Turkey

FX was launched on April 14, 2008[16] on D-Smart digital platform, and it's available on Digiturk satellite service since July 14, 2009[17].

Spain

FX currently airs as a youth block on Fox España on Saturdays from 23.30 CET.

Sweden

Fox International Channels (UK) Ltd applied for a broadcasting slot in the Swedish digital terrestrial television network in autumn of 2005 for a service called "FX", suggesting a possible launch of the channel in Sweden or Scandinavia.[1] However, when recommendations for additional channels were revealed on November 21, FX was not among the ten suggested.

United Kingdom

Main Article: FX (UK)
FX and FX+ are both available in the United Kingdom through the Sky Digital (UK & Ireland) Satellite TV service.

See also

References

External links








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