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Firefly
IATA
FY
ICAO
FFM
Callsign
FIREFLY
Founded 2007
Hubs Sultan Abdul Aziz Shah Airport
Secondary hubs Penang International Airport
Fleet size 6(+4 orders, 10 option)
Destinations 19
Company slogan Your community Airline
Parent company Malaysia Airlines
Headquarters Sultan Abdul Aziz Shah Airport
Subang, Selangor, Malaysia
Key people Eddy Leong
Website http://www.fireflyz.com.my

FlyFirefly Sdn Bhd, operating as Firefly, is a full service point to point carrier and a full subsidiary of Malaysia Airlines. Its head office is located on the grounds of Sultan Abdul Aziz Shah Airport in Subang, Selangor.[1] It claims to be the first community airline in Malaysia. Firefly operates from two hubs - Sultan Abdul Aziz Shah Airport, Subang, Selangor and Penang International Airport. The airline's first flight was on April 3, 2007 from Penang to Kota Bharu.

Contents

Management and operation

Even though Firefly is 100% owned by Malaysia Airlines, it has a separate management, which is by FlyFirefly Sdn.Bhd. Firefly focuses on serving the dynamic Malaysia, Indonesia, Thailand and Singapore growth region, populated by more than 70 million people.

Idris Jala, Malaysia Airlines' managing director, speaking at a business briefing and launch of the new airline’s logo on the March 16, 2007, said Firefly would work with MAS in breaking new ground and realising a core network over the next five years. The core network would include markets like North America, South America and South Africa.[2]

Destinations

Domestic Firefly route map at January 2008

Firefly flies from two hubs, Penang and Subang in Kuala Lumpur. The domestic flights from Penang are Langkawi, Kota Bharu, Subang, Kuala Terengganu and Kuantan 14 times weekly as well as to Koh Samui and Phuket in Thailand seven times weekly. The flights out of Subang are Penang, Langkawi, Alor Setar, Johor Bahru, Kuala Terengganu and Kota Bharu, Singapore, Koh Samui in Thailand and Pekanbaru in Indonesia. However, Firefly announced on March 8, 2009 that flights from Penang to Kuala Terengganu, Kota Bharu, Koh Samui and Kuantan have been temporarily suspended.[3]

Indonesia

Malaysia

Singapore

Thailand

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Future Destinations

The airline is planning to use Batu Berendam Airport in Melaka to expand their base. New routes there are under planning are Subang-Bengkulu, Subang-Jambi, Subang-Pangkal Pinang,Penang-Krabi and Penang-Huahin.[4]

The airline has also been granted rights to fly from Singapore to Subang, Penang, Kuantan, Terengganu, Ipoh & Malacca.[5]

Flight Numbers

Firefly's flight numbers are allocated according to geographical region. Code-share flights bear different digits in the third column to indicate different partners.

Fleet

The Firefly fleet consists of the following aircraft:

Firefly Fleet
Aircraft In fleet Order Option Seat Configuration Routes Notes
ATR 72-500 7 3 10 72 Domestic-Regional short haul Replacing : Fokker 50
Firefly ATR72-500 in Riau Airport

Firefly has started operations with two 50-seater Fokker F50 planes.

Firefly expand its operation on 29 October 2007 from Penang to Subang. Firefly have also taken delivery of a third leased Fokker F50 aircraft to expand its services.

On June 26, 2007, MAS signed an agreement for the acquisition of 10 ATR 72-500 aircraft with options of 10 more which has been exercised, to replace the F50[6]. The aircraft started to arrive from August 2008 [7], with five planes in 2008, five in 2009, four in 2010 and the rest in 2011 [8]. The first ATR 72 arrived on 11 Aug 2008; Firefly has replaced all of their Fokker 50 by the end of 2008.[9]

Interior of Firefly's ATR72-500

References

  • Karim, F.N., "Firefly to start services April 2", Business Times, March 15, 2006
  • Yeow, J. & Francis, I., "MAS to launch Firefly", The Sun, March 15, 2006

External links


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