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Flixster, Inc.
Type Private
Genre Movies; Social media
Founded June 2005
Headquarters San Francisco, CA
Key people Joe Greenstein, Co-founder; CEO
Saran Chari, Co-founder; CTO;
Steve Polsky,President; Shelby Haro VP, Entertainment sales;
Employees 23
Slogan Watch movies. Tell friends.
Type of site Social Networking
Available in English

Flixster is a social movie site allowing users to share movie ratings, discover new movies and meet others with similar movie taste. The site is based in San Francisco, CA and was founded by Joe Greenstein in 2007.[1] Flixster is the parent of website Rotten Tomatoes since January 2010.[2]

Site statistics

Between November 2006 and January 2007, the number of daily page views by Alexa Toolbar users rose from fewer than 20 million per day to around 50 million per day.[3] Alexa no longer (June 2008) provides numbers of daily page views, but the number of page views as a percentage has decreased by almost two thirds from mid-December 2007 to mid-June 2008.[4] reports that the number of global daily page views for peaked at 8,331,961 on January 23, 2008 and dropped to 1,325,685 by July 5, 2008[5].

The quality of these daily page views seems to be dropping as well. In May 2008 the average number of page views per visit reported by was 5.1 [6], down from over 16 page views per visit in May 2007. Average user stay per visit was down to 3 minutes 19 seconds in May 2008[7] compared to over 8 minutes a year before.

Flixster's Facebook application, called "Movies", has consistently been one of the most popular apps on the site. Daily user totals peaked in December 2007, and while they consistently declined through summer 2008:

Date Active Daily Users
December 4, 2007 >800,000[8]
June 19, 2008 482,542[9]
July 15, 2008 412,401[10]

this was a common trend among Facebook applications, attributed to what has been described as "app fatigue". Facebook no longer displays daily active use, but instead monthly active use. As of November 2008, its 6.6 million monthly active users[11] place the Movies app at the #8 spot among most-used applications on Facebook[12].

Applications on other platforms

Flixster has developed applications for several social networking sites. These apps have many of the same features as the main Flixster site, such as ratings, reviews, and user-generated quizzes. The first of these applications was released in June 2007 on the Facebook platform. In March 2008 a MySpace app[13] followed, which had 3,923,506 users[13] as of July 2008. This made it the second most popular application on the MySpace platform[14]. In addition to the Facebook and MySpace apps, Flixster has also developed applications for Bebo[15] and Orkut [16].

In August 2008, Flixster released an iPhone application[17], which allows users to access movie showtimes, reviews, and trailers. An iGoogle gadget[18] with similar functionality was released in October 2008. Flixster has also released apps for Android mobile phones, Palm Pre, and BlackBerry phones[19].




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