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Florida Boulevard is a major thoroughfare in the city of Baton Rouge, Louisiana. Beginning at the banks of the Mississippi River in downtown Baton Rouge, Florida Street was named such because until the creation of the Interstate 12, Florida Street was the gateway into Louisiana's Florida Parishes. From River Road at the Mississippi River, to Airline Highway, Florida Street/Florida Boulevard is designated Business Route 190, and from Airline Highway to the Amite River and rural points beyond, as U.S. Route 190.

The roadway is four lanes without medians from its origin in Downtown until just west of the Foster Drive intersection. At that point, it widens to six lanes with a raised median, and remains that way until the Airline Highway interchange, at which point the main road narrows back down to two lanes with a raised median, but this also marks the beginning of dedicated frontage roads on both the north and south side of the highway.

Until the 1980's, Florida Boulevard was the center of commerce in Baton Rouge, just as Scenic Highway was the center of industry. This was the gateway to undeveloped land east of the city, and large, prosperous neighborhoods sprang up on and near this corridor, including Melrose Place, Goodwood Homesites, Broadmoor, Villa del Rey, and Sherwood Forest. With the oil bust of the 1980's came a wave of crime and poverty in the city. The exodus of the white middle class from North Baton Rouge that had begun in the late 1960's was hastened. Everyone wanted to move closer to the interstate, or even to the suburbs. By the year 2000, the only neighborhoods within the city on the north side of Florida Boulevard that remained majority-white were Goodwood Homesites and Villa del Rey, and by 2009 even these are nearing the 50/50 ratio of white to black. There may be hope for this once bustling commercial corridor, though. Neighborhoods on the other side of this "dividing line" are faring better than their counterparts North of Florida. Sherwood Forest and Broadmore are almost always on the list of potential choices for new homebuyers because they can get much more house for the money.

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