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Florida Today
Florida Today front page.jpg
The July 27, 2005 front page
of Florida Today
Type Daily newspaper
Format Broadsheet
Owner Gannett Company
Editor Bob Stover
Headquarters 1 Gannett Plaza
Melbourne, FL 32940
 United States
Circulation Daily: < 80,000
Sunday: < 100,000
ISSN 1051-8304
Official website

Florida Today is the major daily newspaper serving Melbourne, Brevard County and the Space Coast region of Florida. The Gannett corporation bought the paper in 1966.[1]

In addition to its regular daily publication, Florida Today publishes four weekly and eight biweekly community newspapers which are tailored for distinct neighborhoods within Brevard County. Daily circulation (75¢/issue) of the main publication is less than 80,000, with Sunday circulation ($1.50/issue) below 100,000. Circulation of the paper tends to be higher in the winter, lower in summer.



Gannett's Florida Today, initially simply Today, was built at the Cocoa Tribune, to compete with the regional and dominant Orlando Sentinel and the state-wide Miami Herald. When Gannett (Gannett Florida) acquired the Cocoa newspaper, it also acquired the Titusville Star-Advocate in the county seat to the north, the Melbourne Times to the south, and the tabloid weekly Eau Gallie Courier, the latter published from the Cocoa facility.

In order to guarantee advertisers a minimum circulation, Gannett delivered papers at no cost to all residences in Brevard County for the first two weeks of the newspaper's life. It continued this free circulation promotion to specific parts of the county until its circulation met the minimum set for the advertisers.

Both the Titusville and Melbourne papers maintained their independence and continued to be printed at each publication's own facility.[2]

Teen section

The teen section The Verge was "by, for and about teens." The section was composed by 40 students, as long as they were under 20 (most were in local high schools, but a few attended the local Brevard Community College). The section had regular articles in rotation such as Generation Gaps, where teens and someone from a different generation (parent, teacher, coach, etc.) wrote opposing views to a topic and regulated riots, with the same premise with two Verge writers. The section began expanding into other parts of the paper and throughout the week. It was originally published on the back of the Sunday's People section.

At a 2006 conference, The Verge won its first two national awards: First and Second Place for Best News Story. In May 2007, it was announced that The Verge would be integrated with the paper, rather than have its own section.


Florida Today owns the Central Florida Future, originally the University of Central Florida school newspaper. It is distributed free of charge on campus as well as through several nearby businesses. The paper publishes niche magazines including Spaces, Brevard County Moms and 32940. The newspaper web site,[3] includes an award-winning[citation needed] space blog and space coverage, Metromix entertainment web site and coverage of youth sports. The umbrella Florida Today Communications Group produces television programs, including daily news shows and documentary specials, for WBCC-TV, the local PBS affiliate operated by Brevard Community College.[citation needed]


The paper was cited in 2003, 2004, 2005, 2006, 2007 and 2009 as a Gold Medal Newspaper for overall excellence by Gannett Co.[4]


  1. Terry Eberle 2002-2008
  2. Bob Stover 2008-current


  1. ^ retrieved on June 4, 2007
  2. '^ John Glenn, former stoneman at Todays start-up and for the Eau Gallie Courier, and (later) reporter at the Titusville Star-Advocate.
  3. ^ [ Florida Today]
  4. ^ [1]

External links

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