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"Forever Came Today"
Single by Diana Ross & the Supremes
from the album Reflections
Released February 29, 1968
Format Vinyl record (7" 45 RPM)
Recorded April 21, 1967, December 20, 1967, January 1 and January 23, 1968; Hitsville U.S.A., Detroit, Michigan
Genre Pop, psychedelic pop
Length 3:13
Label Motown
M 1122
Writer(s) Holland–Dozier–Holland
Producer Lamont Dozier
Brian Holland
Diana Ross & the Supremes singles chronology
"In and out of Love"
"Forever Came Today"
"Some Things You Never Get Used To"

"Forever Came Today" is a 1967 song written and produced by the Motown collective of Holland–Dozier–Holland, and was first made into a hit by the Motown girl group Diana Ross & the Supremes in early 1968. A disco version of the song was released as a single seven years later by Motown group The Jackson 5.



The Supremes version

"Forever Came Today's" release was the result of a work slowdown by Holland-Dozier-Holland in late 1967. The song had originally cut in April of 1967 with vocals added in December, 1967 and January, 1968. HDH, and particularly lyricist Eddie Holland, had become dissatisfied with both their pay and the working atmosphere at Motown, and resultingly created very little music during the latter half of the year. [1]

With no other Supremes singles ready for release, Motown had "Forever Came Today" prepared for release as a single. [2] The single features Diana Ross without Supremes members Mary Wilson and new member Cindy Birdsong; as Motown session group The Andantes recorded the backing vocals. [3]

The single peaked at number twenty-eight on the Billboard Hot 100. The song's lyrics feature a woman who is amazed by her boyfriend's love that she has waited 'forever' for, hence the saying "my forever came today". In spite of its showings on the pop charts, Holland-Dozier-Holland uphold "Forever Came Today" as one of the best Motown songs they ever wrote. [3]

By the time of the single's release in February 1968, Holland-Dozier-Holland no longer came to Motown's Hitsville U.S.A. studio. Motown sued for breach of contract in August 1968; HDH countersued. [1] The trio went on to eventually start their own labels, Invictus Records and Hot Wax Records. Meanwhile, Berry Gordy was forced to find a new songwriting team for the Supremes, since Holland-Dozier-Holland had written all of the group's hit singles since 1963.

"Forever Came Today"
Single by The Jackson 5
from the album Moving Violation
B-side "All I Do Is Think of You"
Released June 10, 1975
Format Vinyl record (7" 45 RPM)
Recorded 1975
Genre Disco/funk
Length 6:05
Label Motown
Producer Hal Davis
The Jackson 5 singles chronology
"I Am Love"
"Forever Came Today"
"All I Do Is Think of You"


Chart history

Chart Peak
U.S. Billboard Hot 100 28
U.S. Billboard R&B Singles 17
UK Singles Chart 28

The Jackson 5 version

The single was revived eight years later in a disco version by another Motown group, The Jackson 5. The Jacksons had replaced the Supremes as the label's top-selling act during the early 1970s and by 1975 were going through problems with Motown and making plans to leave the company. The Jackson 5's version peaked at number sixty on the pop chart in the U.S., but became a number-one hit on the Billboard dance chart. The single's B-side, "All I Do Is Think of You", was later extensively covered and sampled by contemporary R&B and hip hop artists.

Jackson 5 version

Preceded by
"Ease on Down the Road" by Consumer Rapport
Billboard Hot Dance Club Play number-one single (The Jackson 5 version)
July 5, 1975 - July 19, 1975
Succeeded by
"Dreaming a Dream" by Crown Heights Affair
Preceded by
"Dreaming a Dream" by Crown Heights Affair
Billboard Hot Dance Club Play number-one single (The Jackson 5 version)
August 2, 1975
Succeeded by
"Brazil" by The Ritchie Family


  1. ^ a b George, Nelson (1985). Where Did Our Love Go: The Rise and Fall of the Motown Sound. New York: St. Martin's. p. 152–154. ISBN 0-312-01109-1.  
  2. ^ Posner, Gerald (2002). Motown: Music, Money, Sex, and Power. New York: Random House. p. 205. ISBN 0-375-50062-6.  
  3. ^ a b Chin, Brian and Nathan, David (2000). "Reflections Of..." The Supremes [CD boxed set liner notes]. New York: Motown Record Co./Universal Music.


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