From Wikipedia, the free encyclopedia
"Frederick of Hollywood" redirects here. For
the professional wrestler, see Fred Sampson
Frederick's of Hollywood (AMEX: FOH) is a well known
retailer of lingerie in
States, with stores in many modern shopping malls across the
The business was started by Frederick Mellinger (inventor of the
push-up bra) in 1946. The original flagship
store was a landmark on Hollywood Boulevard in Hollywood, California. In September 2005,
after 59 years, the store moved to a larger, more modern, and
tastefully designed space a few blocks away, near the corner of
Hollywood Boulevard and Highland Avenue.
Here, in addition to the selection of bras and panties, there are corsets, including their famous "Hollywood
Dream" corset, bedroom
slippers, a vast array of hosiery, bridal lingerie, special
occasion lingerie, and even more high-end seduction pieces. The
store no longer houses The Lingerie Museum featuring
The Celebrity Lingerie Hall of Fame which exhibited a
collection of underwear worn by Hollywood movie stars,
such as one of Madonna's pointy-breasted
corsets. However, this flagship Hollywood store does display
corsets and bras designed by celebrities for charity.
In 1992, Frederick's lingerie museum drew national media
attention when it was looted during the Los Angeles riots. One
repentant looter delivered a bag of pilfered celebrity lingerie,
Gardner's "bloomers" and a push-up bra once worn by TV actress
Katey Sagal, to the
pastor at nearby Blessed
Sacrament Catholic Church, Hollywood. An
Austin newspaper noted that Blessed Sacrament's pastor "may be the
only priest in America to ever comfort a man who felt guilty about
stealing celebrity bloomers." In an
article titled "Support Is Generous for Bra Museum," the St.
Louis Post-Dispatch noted that such an "uplifting story could
only happen in Hollywood."
Some of the lingerie worn by the 1950s pin-up and bondage model Bettie Page was from
Frederick's of Hollywood.
The company filed for Chapter 11 bankruptcy in 2001. In 2003 it
emerged from bankruptcy and was headquartered in Los Angeles. In
2006 it merged with New York City sleepware manufacturer Movie Star
and the headquarters was moved to New York. In 2008
the company changed its name to Frederick's of Hollywood Group
company trades on the American Stock Exchange under
symbol FOH. Its headquarters remains in New York City.
Many notable models have posed for Frederick's of Hollywood