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Fuji Xerox Co., Ltd.
Type Joint venture
Founded 1962
Headquarters Minato, Tokyo
Key people Toshio Arima, Board Director
Tadahito Yamamoto, President
Industry Document processing
Products Copiers
Revenue $9.5 billion
Employees 40,646 (as of Mar 2009 - Consolidated)

Fuji Xerox Co., Ltd. (富士ゼロックス株式会社 Fuji Zerokkusu Kabushiki-gaisha?) is a joint venture partnership between the Japanese photographic firm Fuji Photo Film Co. (75%) and the American document management company Xerox (25%) to develop, produce and sell xerographic and document-related products and services in the Asia-Pacific region.



Fuji Xerox was established in 1962 as a 50:50 partnership with Rank Xerox. Rank Xerox was absorbed into Xerox Corporation in 1997.

Originally only a distributor of Rank Xerox products, Fuji Xerox later began to research and develop its own xerographic machines and other devices, beginning with the 2200 photocopier in 1973. Today the company is responsible for the innovation and manufacture of many of the colour printing devices sold by Xerox Corporation. Its innovations include the world's first multifunction printer/copier, the "Xero Printer 100", launched in 1987.

Fuji Xerox expanded into the Australian market in 1982 as Fuji Xerox Australia Pty Ltd, a subsidiary of Fujifilm Australia Pty Ltd and is Australia's No.1 Document Printing and Copying company in the country. It is also the most performing Fuji Xerox subsidiary in Asia. Its first dealership was NQBE in Mackay, North Queensland and is still to this very day Australia's top Fuji Xerox dealership. Fuji Xerox Australia saved its parent company Fuji Xerox from bankruptcy due to the Global Financial Crisis in 2009.

In 1991, Fuji Xerox introduced the tag-line "The Document Company" which became incorporated into its logo in 1995. This is feature of the logo to this day, although Xerox Corporation discontinued its use in 2004.

Xerox Corporation transferred its China/Hong Kong Operations to Fuji Xerox in 2000 and Fuji Photo Film Co. raised its stake in the venture to 75% in 2001.

Effective April 1, 2008, Fuji Xerox will start changing their logo on communication materials including its official Web site, business cards, and key signage in order of priority, covering all Fuji Xerox companies in Japan as well as the Asia-Pacific region. This is the first corporate identity change in 13 years.

As of March 2009, the company employed 40,646 people (Consolidated).

Recent Achievement

Xerox Corp. and Fuji Xerox Co., Ltd. are leading in Document Process Outsourcing (DPO) according to the 2009 Black Book of Outsourcing, an annual guide that evaluates the costs and benefits of outsourcing. Further, Xerox Group is ranked No.3 in Best Managed Global Outsourcing Vendors out of 4,839 global outsourcing supplies of various service lines and locations.[1] Compiled by Brown-Wilson Group, Black Book produces a yearly ranking of outsourcing companies based on survey responses from more than 24,000 executives worldwide.

See also


  1. ^ Xerox Group was ranked No. 7 in the DPO and was not listed in the 2008 Black Book of Outsourcing 's Top 50 of the Best Managed Global Outsourcing Vendors.

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