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Game Informer

The March 2010 issue cover
Editor-in-Chief Andy McNamara
Categories Video game
Frequency Monthly (12 per year)
Circulation 3,500,000
Publisher GameStop Corporation
First issue August 1991
Country  United States
Language English
Website www.gameinformer.com
ISSN 1067-6392

Game Informer (GI) is an American-based monthly magazine featuring articles, news, strategy, and reviews of popular video games and associated consoles. Formed in August 1991,[1] the magazine has nearly 3 million subscribers according to Andrew Reiner, making it the highest circulated video game magazine,[2] and as of the first quarter of 2009, it is listed as the 12th largest overall magazine.[3] Game Informer is now ranked among the top four magazines for reaching males 18 to 34.[4]

It is owned and published by GameStop Corp., the parent company of the video game retailer of the same name. Due to this, a large amount of promotion is done in-store, which has contributed heavily to its large subscription base,[5] especially as a subscription is included with the store's Gamer's Edge discount card.

Game Informer saw a complete redesign of both its magazine and website in November 2009[6], just prior to their 200th issue, in December of that year.

Contents

Staff

Current

  • Andy McNamara Editor-In-Chief: 1991[7]
  • Andrew Reiner Executive Editor: 1994[8]
  • Matt Helgeson Senior Associate Editor: 1999[9]
  • Matthew Kato Senior Associate Editor: 2001[10]
  • Adam Biessener Associate Editor: 2003[11]
  • Joe Juba Associate Editor: 2003[12]
  • Matt Miller Associate Editor: 2004[13]
  • Matt Bertz Content Manager: 2006[14]
  • Bryan Vore Associate Editor: 2007[15]
  • Ben Reeves Associate Editor: 2006[16]
  • Nick Ahrens Media Editor: 2005[17]
  • Jeff Cork Editor: 2007[18]
  • Meagan van Burkleo Associate Editor: 2008[19]
  • Tim Turi Associate Editor: 2009[20]
  • Jeff Marchiafava Associate Editor: 2009[21]
  • Dan Ryckert Associate Editor: 2009[22]
  • Annette González Associate Editor: 2009[23]
  • Phil Kollar Associate Editor: 2009[24]

Former

  • Paul Anderson (The Pro Player, Game Professor): 1992–2001 (died 2007;[25] a message that reads "In Memory of Paul Anderson" appears in the Staff section of all current issues)
  • Elizabeth Olson: 1991–1994
  • Rick Petzoldt (The Video Ranger): 1991–1995
  • Marianne Morgan (The Game Master): 1991
  • Ed Martínez (The Video Wizard): 1991
  • Erik Reppen (The PC Jedi): 1996–1997, 1999–2001
  • Ross van der Schaegen (The Rebel Gamer): 1991–1995
  • David "Vinnie" Vinyon (The Video Vigilante): 1994–1996
  • Ryan McDonald (The Arcade Alchemist): 1995–1997
  • Jon Storm (The Greedy Gamer): 1996–1999
  • Robert Stoute (The Game Cassanova): 1997–1999
  • Paul Bergren (The Game Burrito): 1997–1999
  • Lisa Mason (La Game Nikita): 2002–2006[26]
  • Beaux Hawkins (The Arcade Assassin): 1998–1999
  • The Vidiot (Minister of Destruction): 2000–2001
  • Jay Fitzloff (The Gonzo Gamer): 1999–2002
  • Justin Leeper (The Digital Deviant): 2001–2004
  • Chet Barber (The Joystick Jockey, The Chronic Gamer): 2002–2003
  • Jeremy Zoss (Gamezilla): 2003–2006[27]
  • Kristian Brogger (The Game Dawg, The Video Viking): 2000–2003

Gameinformer recently released their 200th issue.

Recurring events

Game Infarcer is an annual spin-off of the normal magazine. Similar to GamePro's LamePro, it's released only in the April issue, as an April Fool's joke. In 2010, Game Infarcer parodied the magazine redsign and Chief Editor, DarthClark, fired all the gaming staff. The cover game for the same Game Infarcer issue was a parody of the Bioshock series with a fake third entry .

In the July 2008 issue, Game Informer had its second annual Sacred Cow Barbecue. Similar in style to a celebrity roast (a comedic, tongue-in-cheek event hosted specifically to make fun of a certain celebrity with the celebrity present), the occasion is meant to "knock some of gaming's most revered icons off their high and mighty pedestals."[28]

Reviews

Game Informer currently reviews games on the Wii, PlayStation 3, Xbox 360, PlayStation 2, PC, Nintendo DS, and PlayStation Portable consoles. The reviews of games for the Game Boy Advance and GameCube consoles were discontinued during 2007, primarily because the number of games for both systems were dwindling. Older games, three per issue, are given brief reviews in the magazine's Classic GI section (compared with the game's original review score, if one exists).Though this was also discontinued in 2009 with the redesign of the magazine. The magazine's staff rate games on a scale of 1 to 10 with quarter point intervals. A score of 1 is considered worse than terrible; 10 is a rare, "outstanding", nearly perfect game; and 7 is "average", a decently playable (but flawed) game. Some games that have received a perfect "10" include Uncharted 2: Among Thieves, BioShock, Call of Duty 4: Modern Warfare, God of War, God of War III, Grand Theft Auto: Vice City, Grand Theft Auto: San Andreas, Grand Theft Auto IV, Halo 2, Metal Gear Solid 2: Sons of Liberty, Metal Gear Solid 4: Guns of the Patriots, The Legend of Zelda: The Wind Waker, The Legend of Zelda: Twilight Princess, Metroid Fusion, Resident Evil 4, Ratchet & Clank: Up Your Arsenal, Super Mario World, and Tony Hawk's Pro Skater 2.

Some games received even lower scores, scores below 1: Batman: Dark Tomorrow received a 0.75,[29] Shrek: Fairy Tale Freakdown for Game Boy Color got a 0.5,[30] and the Xbox launch title Kabuki Warriors scored a 0.5.[31] In the latter review, editor-in-chief Andy McNamara said, "I literally won a match just by bashing the controller against my ass." This was confirmed by his fellow editors. One game reviewed for Classic GI — Marky Mark: Make My Video for Sega CD — was given a 0. A recurring gag in every issue is in the review "table" (the magazine defines what each score means), the 1 score is always changed to a different joke.

Website

Game Informer Online was originally launched in August 1996, and featured daily news updates as well as humorous articles. The magazine editors updated it as a labor of love, with what little spare time they had. Justin Leeper and Matthew Kato were hired on in November 1999 as full-time web editors. As part of the GameStop purchase of the magazine, the site was closed around January 2001.[32] Both Leeper and Kato were eventually placed on the editorial staff of the magazine.

GI Online was revived in September 2003, with a full redesign and many additional features, such as a review database, frequent news updates, and exclusive "Unlimited" content for subscribers. It was managed by Billy Berghammer, creator of PlanetGameCube.com (now known as NintendoWorldReport.com).[33] Berghammer is currently the director of games editorial for G4tv.com.[34]

References

  1. ^ "10 Years of Game Informer" (August 2001). Game Informer, p. 42. "In August of 1991, Funcoland began publishing a six-page circular to be handed out free in all of its retail locations."
  2. ^ "Game Informer Announces Rate Base Increase". http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070409005526&newsLang=en. 
  3. ^ "Game Informer is one of the top 15 magazines by subscriptions". http://www.joystiq.com/2009/04/01/game-informer-larger-than-time-playboy-and-maxim-even-oprah/. 
  4. ^ "Game Informer is one of the top 4 magazines for men". http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070409005526&newsLang=en. 
  5. ^ Vargas, Jose Antonio (April 2005). "A Magazine Whose Lineup Is Always in Play". The Washington Post. http://www.washingtonpost.com/wp-dyn/articles/A61800-2005Apr17.html. Retrieved March 22, 2007. 
  6. ^ Game Informer Issue 197 The Beatles Rockband
  7. ^ Game Informer Online.com - Staff - Andy McNamara
  8. ^ Game Informer Online - Staff - Andrew Reiner
  9. ^ Game Informer Online.com - Staff - Matt Helgeson
  10. ^ Game Informer Online.com - Staff - Matthew Kato
  11. ^ Game Informer Online.com - Staff - Adam Biessener
  12. ^ Game Informer Online.com - Staff - Joe Juba
  13. ^ Game Informer Online.com - Staff - Matt Miller
  14. ^ Game Informer Online.com - Staff - Matt Bertz
  15. ^ Game Informer Online.com - Staff - Bryan Vore
  16. ^ Game Informer Online.com - Staff - Ben Reeves
  17. ^ Game Informer Online.com - Staff - Nick Ahrens
  18. ^ Game Informer.com - Staff - Jeff Cork
  19. ^ Game Informer Online.com - Staff - Meagan VanBurkleo
  20. ^ Game Informer - Staff Bios
  21. ^ Game Informer - Staff Bios
  22. ^ Game Informer - Staff Bios
  23. ^ Game Informer - Staff Bios
  24. ^ Game Informer - Staff Bios
  25. ^ Paul Anderson, Long Time Game Informer Member, Passes Game Informer Online.com POSTED: 8/30/2007
  26. ^ Internet Archives - Game Informer Online.com - Staff - Lisa Mason
  27. ^ Internet Archives - Game Informer Online.com - Staff - Jeremy Zoss
  28. ^ Game Informer Issue 183 inFamous
  29. ^ "Batman: Rize of Sin Tzu review on GameInformer.com". http://www.gameinformer.com/Games/Review/200305/R03.0729.1746.32907.htm?CS_pid=220029. 
  30. ^ "Shrek Fairy Tale Freakdown review on GameInformer.com". http://www.gameinformer.com/Games/Review/200106/R03.0804.1550.16555.htm. 
  31. ^ "Kabuki Warriors review on GameInformer.com". http://www.gameinformer.com/Games/Review/200112/R03.0804.1832.31851.htm. 
  32. ^ "On the Web" (August 2001). Game Informer, p. 49. "Sadly, this ill-fated site was to last little more that I LIKE POTATOES [sic] a year, as gameinformer.com would fall prey to the massive meltdown of the Internet economy in February [of 2001]."
  33. ^ [http://www.gameinformer.com/OtherPages/Corporate/billybio.htm About Billy Berghammer Managing Editor, Game Informer Online] Game Informer Online.com
  34. ^ G4 Names Berghammer Director of Gaming Editorial Multichannel.com By Larry Barrett – Multichannel News, 1/14/2009

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