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Gary William Loveman is an American business executive and former academic. He is the current Chief Executive Officer and President of Harrah's Entertainment, Inc. since January 2003; President of Harrah's Entertainment, Inc. since April 2001; various executive positions at Harrah's Entertainment, Inc. from May 1998 to April 2001;

Before joining Harrah's as Chief Operating Officer in 1998, Loveman graduated Phi Beta Kappa from Connecticut's Wesleyan University in 1982, spent two years at the Federal Reserve Bank of Boston, running regression analysis on the impact of the burgeoning budget deficit on interest rates and was a professor at the Harvard Business School; he also has a Ph.D. from the MIT Sloan School of Management. [1]

As CEO, Loveman has concentrated on attracting average gamblers to Harrah's casinos with a direct mail marketing and customer loyalty program, Total Rewards, instead of targeting only high rollers or creating family friendly attractions. His strategy makes gaming, rather than hotels, performance venues or other associated ventures, responsible for the vast majority of Harrah's revenues.[1][2]

Under Loveman, Harrah's has grown into the world's largest gaming corporation. He has pursued several major acquisitions as CEO, including Harrah's 2005 purchase of Caesars Entertainment, the owners of Caesars Palace. [3]

Harrah's operates from Las Vegas, Nevada, but Loveman commutes from suburban Boston, Massachusetts. [4]




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