| 8th | Top University of Florida people |
| 68th | Top companies of the United States |
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| Type | Nutrient Enhanced Sports Drink Beverage |
|---|---|
| Manufacturer | Quaker Oats Company; PepsiCo |
| Country of origin | USA |
| Introduced | 1965 |
Gatorade is a brand of flavored non-carbonated sports drinks manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade beverages are formulated to rehydrate and replenish fluid, carbohydrates and electrolytes.
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Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada were the medical researchers, at the University of Florida, who created the original Gatorade thirst quencher in 1965.[1] The Gators football coach, Ray Graves, was frustrated with the performance of his players, during the hot summer football practices, and asked the team doctor, one of Cade’s associates, for his insight. Cade, and his research team, came across the unique mix of water, sodium, sugar, potassium, phosphate, and lemon juice that is now known as Gatorade in honor of the football team, the Gators. The football team credited Gatorade with their first Orange Bowl win over the Georgia Tech Yellow Jackets, in 1967, and the drink became an instant phenomenon. Yellow Jackets's coach Bud Carson, when asked why they lost, replied: "We didn’t have Gatorade. That made the difference."[2]
Shortly after, Cade partnered with Stokely-Van Camp, Inc. (S-VC) to produce and distribute the product. A year after its commercial introduction, Gatorade was reformulated to remove the sweetener cyclamate, which was banned by the FDA.[3] The Quaker Oats Company bought S-VC, in 1983, after a bidding war with rival Pillsbury. Quaker licensed manufacturing of Gatorade in some worldwide markets to PepsiCo but, in 1998, sued Pepsi in Australia, alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink pro-aptly named All Sport; Quaker won the Australian case.[3] In the meantime, the University of Florida has received royalties, for Gatorade sales, each year since the settlement with Cade in 1973.[4]
Gatorade is the official sports drink of the National Football League[5] Major League Baseball,[6] National Basketball Association,[7] Women's National Basketball Association,[8] USA Basketball,[9] National Hockey League,[10] Association of Volleyball Professionals,[11] US Soccer Federation,[12] Major League Soccer,[13] and many other pro or collegiate organizations, providing supplies of the drinks to the teams in all flavors available. Gatorade extended their market to the U.K., in 2008, and promoted this, in part, by becoming the sports drink provider for Chelsea F.C..
| Serving Size 8 fl oz (244 g) | |||
| Servings Per Container 2.5 | |||
| Amount Per Serving | |||
| Calories 63 | Calories from Fat 0 | ||
| % Daily Value* | |||
| Total Fat 0 g | 0% | ||
| Saturated Fat 0 g | 0% | ||
| Trans Fat 0 g | |||
| Cholesterol 0 mg | 0% | ||
| Sodium 95 mg | 4% | ||
| Potassium 36.6 mg | 1% | ||
| Total Carbohydrate 16 g | 5% | ||
| Dietary Fiber 0 g | 0% | ||
| Sugars 13 g | |||
| Protein 0 g | |||
| Vitamin A | 0% | Vitamin C | 2% |
| Calcium | 0% | Iron | 1% |
| *Percent Daily Values are based on a 2,000-calorie diet. Your Daily Values may be higher or lower depending on your calorie needs. | |||
The original Gatorade contained water, sucrose (table sugar) and glucose-fructose syrups, citric acid, fish oil, sodium chloride (table salt), sodium citrate, monopotassium phosphate, and flavoring/coloring ingredients; some Gatorade flavorings use brominated vegetable oil as a stabilizer.[14] Gatorade Thirst Quencher meets the Food and Drug Administration’s definition of a "low sodium product." Gatorade is available in a variety of flavors, including the original Lemon-Lime, Grape, Orange, and Fruit punch.[15]
In the past decade, several new formulations of Gatorade, including Rain, AM, Fierce and X-Factor, have been introduced with each only being minor tweaks of the original 1965 formula.
Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contain a large proportion of protein, in addition to its carbohydrates. The bar is mainly made up of puffed grains and corn syrup, common components of other energy bars.
In 2000, Gatorade introduced Propel Fit Water, a vitamin enhanced water that is artificially sweetened with sucralose and acesulfame potassium. Propel has the same electrolytes as Gatorade, along with some vitamins, making it similar to Vitamin Water even thought it has substantial amounts of sugar. Propel Fitness Water, with Calcium, was later introduced in 2006.[16] Also, in 2006, Gatorade introduced its "Rain" flavor line, which features a lighter, crisper taste, similar to its Propel line, but comes in a bottle size and shape similar to the original Gatorade. In late 2007, a lower-calorie line of Gatorade drinks, named G2, was released.[17]
In 2001, Gatorade introduced the Gatorade Performance Series, a special line of sports nutrition products. These products include Gatorade Carbohydrate Energy Drink, Gatorade Protein Recovery Shake, the Gatorade Nutrition Shake, and the Gatorade Nutrition Bar.[18] The Endurance Formula, introduced in 2004, contained twice the sodium and three times the potassium than that of the typical Gatorade formula as well as chloride, magnesium, and calcium, to better replace what athletes lose while training and competing.
In the United States, bottled Gatorade is now sweetened with high fructose corn syrup while the powdered drink mix is still made with sugar.[19]
In early 2010, Gatorade announced its latest marketing campaign, promoting its products as the "G Series."[20] Gatorade describes the G Series as a three-part regimen designed to fuel every step of its consumers' athletic performance.[20] The first part, "Prime," includes a "pre-game fuel" with B vitamins, carbohydrates, and electrolytes to be taken before athletic performance. G Prime is described as "coming soon" on the company's website.[20] The second part of the series, "Perform," includes traditional Gatorade products such as Gatorade G, G2, and Gatorade powder.[20] The third part of G Series, "Recover," is described as "the world's first rehydrating protein drink" and is designed for consumption immediately following athletic activity.[20]
In addition to the G Series, Gatorade also maintains a line of products called the "Elite Series" designed for serious athletes.[21] Similar to the G Series, the Elite Series includes products for before, during, and after workouts, as well as "All Day" nutrition shakes.[21]
| Serving Size 8 fl oz (240 mL) | |||
| Servings Per Container 2.5 | |||
| Amount Per Serving | |||
| Calories 25 | Calories from Fat 0 | ||
| % Daily Value* | |||
| Total Fat 0 g | 0% | ||
| Saturated Fat 0 g | 0% | ||
| Trans Fat 0 g | |||
| Cholesterol 0 mg | 0% | ||
| Sodium 110 mg | 5% | ||
| Potassium 30 mg | 1% | ||
| Total Carbohydrate 7 g | 2% | ||
| Dietary Fiber 0 g | 0% | ||
| Sugars 7 g | |||
| Protein 0 g | |||
| Vitamin A | 0% | Vitamin C | 0% |
| Calcium | 0% | Iron | 0% |
| *Percent Daily Values are based on a 2,000-calorie diet. Your Daily Values may be higher or lower depending on your calorie needs. | |||
G2: Off the Field Hydration, otherwise known as Gatorade 2 (G2), is a low-calorie electrolyte beverage that was launched in late 2007; G2 is currently available in six flavors: Orange, Fruit Punch, Lemon-Lime, Strawberry Kiwi, Blueberry-Pomegranate, and Grape. It is also labeled as a healthy choice beverage.[22] It was the top new food product of 2008, generating the sales of $159.1 million.[23]
In 2009, Gatorade began a massive rebranding, resulting in new names for most of their products; however, some products only had name changes:[24]
Other products were reformulated as well:[24]
Gatorade Tiger was a Gatorade Thirst Quencher drink formulated for Tiger Woods, in flavors that he selected. Debuting in March 2008, Gatorade Tiger was available in Red Drive (cherry), Cool Fusion (lemon lime), and Quiet Storm (grape). Gatorade Tiger contained 25 percent more electrolytes than Gatorade Thirst Quencher.[25][26]
As part of the 2009 rebranding, Gatorade Tiger was re-labeled as Focus. It was reformulated, adding the amino acid theanine which is naturally found in many forms of tea, improving mental focus. Focus contained about 25 mg per 8-oz. serving or 50 mg per half-litre (16.9 oz) bottle.
On 25 November 2009, it was reported by Beverage Digest, and later confirmed by PepsiCo, that they had made a decision, several months prior to November 2009, to discontinue some products to make room for a new series of products.[27]
In the late 1970s and early 1980s (as well as the late 90s to early 2000s), Gatorade sold a brand of chewing gum called Gator Gum. The product, manufactured by Fleer Corporation, was available in both of Gatorade's original flavors (lemon-lime and orange) and was rather sour-tasting by normal chewing gum standards.
In the late 1970s, Stokley-Van Camp (owner of Gatorade prior to 1983) negotiated a long-term licensing deal, with Swell and Vicks, to market "Gator Gum." The gum, which had no functionality or ingredients of Gatorade Thirst Quencher, was discontinued in 1989 after the contract expired. Mueller Sports, in Wisconsin, manufactures a gum called Quench; it is based on Gator Gum but is not the same as what Stokley-Van Camp created.
Gator Gum's foil packaging advertised that the product "Helps Quench Thirst." However, like all chewing gums, the product would not actually rehydrate the body on its own but would, instead, only give the feeling of a "wet mouth". However, it did contain electrolytes to assist the human body with the rehydration process.
The Gatorade Sports Science Institute (GSSI) is located in Barrington, Illinois and has been featured in a number of the company's commercials.[28] Established in 1988, GSSI's stated goal is "to share current information and expand knowledge on sports nutrition and exercise science that enhance the performance and well-being of athletes."[28] In addition to office space, GSSI contains exercise physiology, biochemistry and exercise sensory labs.[28] According to their website, GSSI's staff consists of scientists studying the correlation and effects of exercise, environment, and nutrition on the human body, using the latest scientific technology and equipment, while collaborating with other scientists worldwide to further research exercise science and sports nutrtition.[28] GSSI currently claims nearly 110,000 members in over 145 countries worldwide.[28] A Pepsico Research and Development facility is located in the building adjacent to GSSI,[29] indicating that GSSI may be involved in formulating new Gatorade flavors.
Gatorade has been the subject of much attention and reference in several pop culture situations.
Gatorade's main competitive brand is POWERade, made by the Coca-Cola Company. In April 2009, Pepsi sued Coca-Cola to stop an advertisement campaign saying Powerade ION4 is superior to Gatorade. Coca-Cola claimed Powerade contains calcium and magnesium, which Gatorade does not.[34]
CeraSport, made by Cera Products Inc., is a non-glucose, rice-based oral rehydration and performance drink. All Sport is a competitor marketed by The Monarch Beverage Company, located in Atlanta, Georgia. All Sport was marketed by PepsiCo until 2001 when Gatorade's maker, the Quaker Oats Company, was acquired by PepsiCo and was soon after sold off to the Monarch Beverage Company soon after.
Outside the United States the Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Gatorade and Powerade. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Gatorade and Powerade is Lucozade Sport, however whilst Powerade and Lucozade are widely available in the United Kingdom, Gatorade did not have full distribution in the UK until PepsiCo's UK beverage distributor, Britvic, began selling it across the country in 2008.
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   | ''Gatorade 21. Stokeley'sResponse'' - Gatorade 21. Stokeley's Response |
 | Gatorade Sports Science Institute - Gatorade Sports Science Institute |
| | How did the tradition of dumping Gatorade on football coaches begin? - How did the tradition of dumping Gatorade on football coaches begin? |
| | Connecticut passes school soda ban: Designed to fight child obesity, law takes effect on July 1 - Connecticut passes school soda ban - Fitness- msnbc.com |
| | TFS Review: Gatorade Endurance Formula - TFS Review: Gatorade Endurance Formula | TheFinalSprint.com - Track & Field, Marathons, Racing News, Training Advice, Elite Athlete Blogs, Interviews, Podcasts, Videos and More! |
| | ''The History of Gatorade'' - The History of Gatorade « W. T. Hanes Physical Education in Irving, Texas |
| | History of Gatorade - Gatorade - History of Branding - Corporate Internet Branding History Identity & Logo Design |
| | ''Football Inventions That Shaped the Modern Game'' - Football Inventions That Shaped the Modern Game |
| | Gatorade's effects on teeth - Gatorade Tough on Teeth? |
| | Nutrition facts - Gatorade Original, Orange Nutrition Facts Label |
| | Pepsi unveils low-calorie Gatorade 'G2' - Pepsi unveils 'G2,' a new low-calorie Gatorade - Sep. 7, 2007 |
| | Gatorade Chile - Gatorade - Rehidrata, Repone, Reactiva |
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